@erictpeterson
TWITTER METRICS
@erictpeterson

Much Has Been Written About
Twitter Users • Harvard Business Review (Heil&Piskorski) – “Men follow Men and Nobody Tweets” – Median lifetime tweets is “1” – Average Twitter user only updates once every 74 days • Key Insight:10% of us account for 90% of all updates @erictpeterson

Much Has Been Written About
Twitter … • We studied the 10% of you actually using Twitter – Sample of138,857Twitter users – 133,267 had more than 1 update per week – 104,047 had more than 10 updates per week = “Active” • Data collected via Twitalyzer – Analyzed using SAS JMP which found three clusters @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

What is Twitalyzer? • Analytics
for Twitter … @erictpeterson

WHAT DID WE FIND?
@erictpeterson

“Active” Users Skew Male (58%
to 42%) n = 104,047 active Twitter users This finding differs from the Harvard study that found that women made up 55% of their 300K sample @erictpeterson

Dominant Age Group: 35 to
54 @erictpeterson

Gender and Age: A Combined
Look ORANGE= Men; BLUE = Women @erictpeterson

The Vast Majority of“Active” Users
… • Have an average of … – 403followers – 398 following – 44 updates per week • Andare… – Referenced 15 times – Retweeted2 times – Retweeting others 3 times per week on average @erictpeterson

TheAverage “Active” Twitter User …
• Have an average of … – 4,664 followers – 1,165 following – 108 updates per week • Andare… – Referenced 75 times – Retweeted21 times – Retweeting others 11 times per week on average @erictpeterson

And the Truly Exceptional… •
Have an average of … – 46,000followers – 8,600 following – 567 updates per week (80+ per day!) • Andare… – Referenced 651 times – Retweeted232 times – Retweeting others 80 times per week on average @erictpeterson

@erictpeterson

Special offer to 140conf attendees
… TWITALYZER.COM/140C ONF @erictpeterson