Consumer Behaviour

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Consumer Behaviour

  1. 1. We Don’t Sell Soap, We Sell Hope<br />
  2. 2. FMCG…<br />
  3. 3. Anti - Aging <br />creams<br />
  4. 4. Selling Car Or Selling Hope<br />
  5. 5. Laddering<br /> (V Self-esteem(C) Better figure (C) Don’t get fat(C) Eat less (A) Strong taste (A) Flavored chip<br />
  6. 6.
  7. 7. By: <br />Rahul Singh<br />Rohit Gaur<br />Prateekkumar<br />Ankit Gupta<br />

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