Electric Cars – A View from the Energy
                 Sector
Our Programme so far…




‘Move Me’ is
   born        PM visits
                Japan
The Big Questions….


• What value does an accelerated electric
  vehicle programme bring to NZ?

• What are the likely hu...
The Trial….2 Cars,
3 Months…..
Our Test Pilots…
Consumer Response
Customer Research Results


• Research summary – national averages.
  – Use of an electric car…
     • 62% would use the c...
Show me the Money….
The Meridian/Contact
     EV National Cost
     Benefit Analysis

• Primary Objectives
   – Credibly determine whether ear...
The Results


• Conclusions
  – Electric vehicles are good for New Zealand
     • $8.2bn (91% is accrued to the vehicle pu...
Where to now?


•   We’re continuing to work with manufacturers.
•   Price remains a major barrier.
•   Safety is somethin...
Electric Cars: View from the Energy Sector
Electric Cars: View from the Energy Sector
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Electric Cars: View from the Energy Sector

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Electric Cars: View from the Energy Sector

  1. 1. Electric Cars – A View from the Energy Sector
  2. 2. Our Programme so far… ‘Move Me’ is born PM visits Japan
  3. 3. The Big Questions…. • What value does an accelerated electric vehicle programme bring to NZ? • What are the likely hurdles to uptake? • What do Kiwi’s feel about electric cars?
  4. 4. The Trial….2 Cars, 3 Months…..
  5. 5. Our Test Pilots…
  6. 6. Consumer Response
  7. 7. Customer Research Results • Research summary – national averages. – Use of an electric car… • 62% would use the car for commuting • 63% would use an EV for shopping and errands. • 39% said they would use it for 1 day trips… – How far would you drive it? • An average of ~51kms/day – How much would you expect to pay (for the iMiEV)? • ~$28,000 – Range anxiety was an issue – would prefer some backup (ability to charge when out and about).
  8. 8. Show me the Money….
  9. 9. The Meridian/Contact EV National Cost Benefit Analysis • Primary Objectives – Credibly determine whether early adoption accrues a net benefit to NZ – Determine and quantify the costs and benefits – In the case of benefits, identify barriers to accelerated demand. – In the case of costs, identify any change mechanisms to overcome them. – Identify and quantify mechanisms to overcome these barriers. • Scope – Estimates of EV uptake • which is both battery electric vehicles (BEV’s) and plug in hybrid electric vehicles (PHEV’s)
  10. 10. The Results • Conclusions – Electric vehicles are good for New Zealand • $8.2bn (91% is accrued to the vehicle purchaser) • $769m is gained by the wider community – Accelerating demand increases net benefits • Additional $360m ($280m+ is accrued to externalities – air pollution and carbon) – Supply constraints make realising the benefits difficult • Production constraints and strong overseas incentives will mean demand exceeds supply – The challenge is to create and environment where business as usual demand can be realised • In a supply constrained environment, the ICV will continue to dominate.
  11. 11. Where to now? • We’re continuing to work with manufacturers. • Price remains a major barrier. • Safety is something we’re focusing on. • New questions we are exploring: – Significant investment is going into smart grids internationally - what can NZ learn from this? – How do we ensure that new smart devices (like EV’s?) are optimised into the grid?

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