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2010 Charleston Boulevard Rod Run Doo Wop Report

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The Event Analysis will provide not only an opportunity for the Charleston Boulevard Rod Run and Doo Wop to gather additional information in the years to come, but also for the students to be exposed to such a “love affair” that Americans have had with cars.

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2010 Charleston Boulevard Rod Run Doo Wop Report

  1. 1. 2010 Charleston Boulevard Rod Run & Doo WopStudENT Corps: Marshall University / West Virginia State University Event Analysis October 6 – 10
  2. 2. edyoucation.wordpress.com Duane B Thomas TABLE OF CONTENTSExecutive Summary 3Background 5Methodology 6Findings 7Appendix 15 2|Page
  3. 3. edyoucation.wordpress.com Duane B ThomasExecutive SummaryThe Charleston Boulevard Rod Run and Doo Wop provided an opportunity, for me as a multipleevent attendee of a variety of automotive events east of the Mississippi, to compare and contrastwhat West Virginia has to offer. Additionally, it provided a “fresh” perspective from students ofMarshall University and West Virginia State University that had never attended such an event,regardless of place.This five day event, including cruise-in, has now been held for five years and appears to havebuilt a solid foundation, as evidenced in the Findings – Word-of-mouth awareness accounts for alarge percentage of those in attendance, next to Advertisement and Previously Attended. Additionally, of those that were interviewed for the Event Analysis, areas such as: Scotland, Canada, Michigan, Virginia, North Carolina, and Florida were represented.Those that attended, planned to stay within the Charleston area, as evidenced in the Findings –26%, representing nearly 200 people for multiple nights – in excess of 250 Overnight Stays, withvarious lodging price ranges that provided a multiplier effect for the local economy. Staying Overnight Yes: Overnight No: Overnight Lodging accommodations represented within the Charleston area: Holiday Inn, Days Inn, Hampton Inn, Embassy Suites, Marriott, Mardi Gras Casino Hotel, Comfort Inn, Red Roof Inn, and Recreational Vehicles, along with Friends. 3|Page
  4. 4. edyoucation.wordpress.com Duane B ThomasAdding to the local economy, those that were interviewed had or were planning to spendapproximately $45,001 – as evidenced in the Findings, which compounds the multiplier effect(using conservative estimate of $1 = $5), not to mention the Overnight Stays too. Money Spent Direct IndirectThe Charleston Boulevard Rod Run and Doo Wop, is much more than “just a car show” – asevidenced in the Findings, when asking the attendees: What one event at the Rod Run and Doo Wop, do you like the most? Responses: Burnout, Fireworks, Music and Entertainment, Magic Island Events (Truck Pull, Mud Race, etc.), Women’s World, FOOD, Hydraulics, Sternwheelers, Swap Meet, and Cars (naturally).Lastly, as mentioned in 2009: “..the challenge remains in attracting a younger demographic and capturing “life-long” attendees / participants.” The increase in exposure, targeting the younger demographic previously mentioned, can be accomplished by increased usage of social media (Facebook, YouTube, etc.), which will in-turn, increase exposure to all demographics. 4|Page
  5. 5. edyoucation.wordpress.com Duane B ThomasBackgroundThis was our (StudENT Corps) second opportunity, with the first being in 2009, to work with theCharleston Boulevard Rod Run and Doo Wop organization. Unique to 2010 was the involvement of students in multiple classes, not only from West Virginia State University, as in 2009, but also Marshall University.  Two schools and multiple classes within the Charleston area coming together for one project.Many conversations and experiences were had from the students, both from an academic settingand community involvement. As in 2009, the students experienced first-hand, the importance ofmarketing research and all the intricacies of project management.Based upon several conversations with Rusty Flowers – Charleston Boulevard Rod Run and DooWop, along with other individuals / organizations, it was determined the following attendeeinformation would be of interest for 2010:  Overnight stays – number of days  Hotel Name  Amount of money spent during the event for: entertainment, food, shopping, etc.Additionally, the following information was gathered:  Demographic  Promotional awareness  Most liked event  Likelihood of repeat attendance Upon the conclusion of the 2010 Fall Semester, a Final Report – Event Analysis would be available for review and discussion.The Event Analysis will provide not only an opportunity for the Charleston Boulevard Rod Runand Doo Wop to gather additional information in the years to come, but also for the students tobe exposed to such a “love affair” that Americans have had with cars. 5|Page
  6. 6. edyoucation.wordpress.com Duane B ThomasMethodologyWith the Charleston Boulevard Rod Run and Doo Wop covering five days – Wednesday –Sunday – a sample representation of each day was desired to accurately provide a “snapshot” ofthose in attendance.The following days / times were represented:  Wednesday – PM (Cruise-in)  Thursday – AM  Thursday – PM  Friday – AM  Friday – PM  Saturday – AM  Saturday – PM  Sunday – AMThe cruise-in and boulevard was canvassed with each student given a goal of twenty completedinterviews. Students were typically assigned times in teams of two, to ensure complete coverageof the boulevard.In essence, the following was conducted: Quantitative Research – Descriptive:  Questions - limited probing o Questionnaires read / responses gathered at the cruise-in and on boulevard, i.e. in- person intercept  Sample size – large o Random respondent selection / day – time dependent upon student availability  Three hundred twenty-four (324) questionnaires were completed  Amount of information from each respondent – varied o Questionnaire design consisted of nine (9) questions  Type of analysis – statistical, summation o Software – Statistical Package for the Social Sciences 6|Page
  7. 7. edyoucation.wordpress.com Duane B ThomasFindingsWednesday – PM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 101. Do you have an automobile in the Rod Run & Doo Wop? Yes No 50% 50%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 10% 90% a. If Yes, how many nights 1 2 3 4 0% 0% 0% 100% b. If yes, how many people? 1(self) 2-3 4-5 5+ 0% 100% 0% 0% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 30% 10% 20% 40%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $1,323 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 100%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 0% 10% 10% 20% 40% 20%7. How or where did you hear about the Rod Run & Doo Wop? Residence 0% Advertisement (Radio, Television/Newspaper, Internet) 30% Passing by/ Drive by/Billboard 10% Attended last year or previously 30% Word-Of-Mouth/Friend 30% Different car show 0%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 100% 0% 0% 7|Page
  8. 8. edyoucation.wordpress.com Duane B ThomasThursday – AM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 441. Do you have an automobile in the Rod Run & Doo Wop? Yes No 36% 64%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 25% 75% a. If Yes, how many nights 1 2 3 4 9% 36.5% 18% 36.5% b. If yes, how many people? 1(self) 2-3 4-5 5+ 27% 73% 0% 0% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 27% 23% 7% 43%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $3,995 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 93% 7%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 5% 7% 14% 37% 25% 12%7. How or where did you hear about the Rod Run & Doo Wop? Residence 12% Advertisement (Radio, Television/Newspaper, Internet) 12% Passing by/ Drive by/Billboard 7% Attended last year or previously 21% Word-Of-Mouth/Friend 36% Different car show 12%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 84% 16% 0% 8|Page
  9. 9. edyoucation.wordpress.com Duane B ThomasThursday – PM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 801. Do you have an automobile in the Rod Run & Doo Wop? Yes No 31% 69%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 35% 65% a. If Yes, how many nights 1 2 3 4 0% 29% 50% 21% b. If yes, how many people? 1(self) 2-3 4-5 5+ 7% 82% 0% 11% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 20% 25% 20% 35%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $15,725 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 86% 14%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 0% 14% 16% 20% 35% 15%7. How or where did you hear about the Rod Run & Doo Wop? Residence 18% Advertisement (Radio, Television/Newspaper, Internet) 40% Passing by/ Drive by/Billboard 4% Attended last year or previously 18% Word-Of-Mouth/Friend 18% Different car show 2%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 94% 1% 5% 9|Page
  10. 10. edyoucation.wordpress.com Duane B ThomasFriday – AM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 201. Do you have an automobile in the Rod Run & Doo Wop? Yes No 40% 60%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 25% 75% a. If Yes, how many nights 1 2 3 4 0% 40% 20% 40% b. If yes, how many people? 1(self) 2-3 4-5 5+ 60% 40% 0% 0% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 25% 25% 5% 45%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $2,175 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 80% 20%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 0% 10% 5% 10% 50% 25%7. How or where did you hear about the Rod Run & Doo Wop? Residence 0% Advertisement (Radio, Television/Newspaper, Internet) 65% Passing by/ Drive by/Billboard 0% Attended last year or previously 10% Word-Of-Mouth/Friend 25% Different car show 0%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 80% 20% 0% 10 | P a g e
  11. 11. edyoucation.wordpress.com Duane B ThomasFriday – PM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 701. Do you have an automobile in the Rod Run & Doo Wop? Yes No 23% 77%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 28% 72% a. If Yes, how many nights 1 2 3 4 15% 35% 30% 20% b. If yes, how many people? 1(self) 2-3 4-5 5+ 30% 50% 5% 15% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 33% 31% 11% 25%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $11,245 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 84% 16%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 5% 16% 14% 26% 32% 7%7. How or where did you hear about the Rod Run & Doo Wop? Residence 7% Advertisement (Radio, Television/Newspaper, Internet) 47% Passing by/ Drive by/Billboard 1% Attended last year or previously 16% Word-Of-Mouth/Friend 29% Different car show 0%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 90% 10% 0% 11 | P a g e
  12. 12. edyoucation.wordpress.com Duane B ThomasSaturday – AM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 201. Do you have an automobile in the Rod Run & Doo Wop? Yes No 15% 85%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 10% 90% a. If Yes, how many nights 1 2 3 4 0% 0% 100% 0% b. If yes, how many people? 1(self) 2-3 4-5 5+ 0% 100% 0% 0% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 50% 20% 15% 60%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $850 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 100% 0%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 0% 25% 20% 30% 15% 10%7. How or where did you hear about the Rod Run & Doo Wop? Residence 0% Advertisement (Radio, Television/Newspaper, Internet) 60% Passing by/ Drive by/Billboard 5% Attended last year or previously 10% Word-Of-Mouth/Friend 25% Different car show 0%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 95% 0% 5% 12 | P a g e
  13. 13. edyoucation.wordpress.com Duane B ThomasSaturday – PM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 401. Do you have an automobile in the Rod Run & Doo Wop? Yes No 35% 65%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 15% 85% a. If Yes, how many nights 1 2 3 4 17% 50% 33% 0% b. If yes, how many people? 1(self) 2-3 4-5 5+ 17% 83% 0% 0% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 48% 27% 15% 10%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $1,389 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 95% 5%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 0% 23% 25% 12% 38% 2%7. How or where did you hear about the Rod Run & Doo Wop? Residence 0% Advertisement (Radio, Television/Newspaper, Internet) 60% Passing by/ Drive by/Billboard 0% Attended last year or previously 10% Word-Of-Mouth/Friend 30% Different car show 0%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 85% 15% 0% 13 | P a g e
  14. 14. edyoucation.wordpress.com Duane B ThomasSunday – AM (Questionnaire reformatted and/or modified due to space limitation) Questionnaires Completed – 401. Do you have an automobile in the Rod Run & Doo Wop? Yes No 70% 30%2. Are you staying overnight? (If Yes, ask a. b. and c.; if not, then 3) Yes No 28% 72% a. If Yes, how many nights 1 2 3 4 0% 36% 36% 28% b. If yes, how many people? 1(self) 2-3 4-5 5+ 27% 36% 10% 27% c. Name of Hotel (See listing in Executive Summary)3. How many total days have you / will you be attending? 1 2 3 4 8% 5% 13% 74%4. How much money have you spent / anticipate on spending during the event for: Entertainment, Food, Shopping, and Other: $8,299 (Total)5. Where do you currently reside (live)? Tri-State (WV-OH-KY) Outside Tri-State 95% 5%6. What is your age? Under 18 18-24 25-34 35-49 50-64 65+ 2% 2% 8% 30% 33% 25%7. How or where did you hear about the Rod Run & Doo Wop? Residence 5% Advertisement (Radio, Television/Newspaper, Internet) 33% Passing by/ Drive by/Billboard 0% Attended last year or previously 38% Word-Of-Mouth/Friend 24% Different car show 0%8. What one event do you like the most? (See listing in Executive Summary)9. Do you plan to attend next year? Yes No Maybe 100% 0% 0% 14 | P a g e
  15. 15. edyoucation.wordpress.com Duane B ThomasAppendixQuestionnaire 15 | P a g e
  16. 16. 5th Annual Charleston Boulevard Rod Run & Doo Wop StudENT Corps: Marshall University & West Virginia State UniversityPlease introduce yourself: name and organizations (above); prior to reading the introduction and eachquestion carefully while circling the appropriate answer and notating responses for opened endedquestions.IntroductionOur success over the past four years could not have been achieved without you, the classic cars lovers.This year, as word of this special event spreads on TV networks, through newspapers, and other venues,we expect even more car owners and spectators to come to Charleston from throughout the United Statesand Canada. With that being said, we would like to gather some information about you. Rest assured allresponses will be reported in statistical form. 1. Do you have an automobile in the Rod Run & Doo Wop? Yes No 2. Are you staying overnight? (If Yes, ask a. b. and c.; if No, skip to 3) Yes No a. How many nights 1 2 3 4 b. How many people 1(self) 2-3 4-5 5+ c. Name of hotel 3. How many total days have you attended / will be attending? 1 2 3 4 4. How much money have you spent / anticipate on spending during the event for: Entertainment Food Shopping Other 5. Where do you currently reside (live)? a. Country b. State c. Town 6. What is your age? Under 18 18-24 25-34 35-49 50-64 65 or older 7. How or where did you hear about the Rod Run & Doo Wop? 8. What one event at the Rod Run & Doo Wop, do you like the most? 9. Do you plan to attend next year? Yes No Thank you for your time and information! Enjoy the show!! Interviewer Name Date Time

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