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Track 4 - How the avalanche of available customer data can help create more engaging customer experiences

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Gene DeLibero, Customer Experience Evangelist from Sitecore, has walked through the building blocks of contextual marketing while discussing the importance of being able to shape every customer’s experience.

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Track 4 - How the avalanche of available customer data can help create more engaging customer experiences

  1. 1. Creating RealTime Customer Experiences @Speed and Scale DEMAND MORE FROM MARKETING
  2. 2. Data surrounds customers 2 Contact Call Center Sales Person Online Form Socially Engage Custom Loyalty Program Service Support Help How- To Social Listening Content Web Sites Mobile Apps Emails Social Posts CommerceCall Centers Online Stores Branded Stores Retail Outlets
  3. 3. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. IndividualView
  4. 4. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 6 The Context of the Customer Right Customer Right Content Right Channel Right Time Narrowcasting
  5. 5. Multi-dimensional segmentation 7
  6. 6. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 8 Build segments on the fly 18-25 32-39 40-49 50+26-31
  7. 7. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 9  Explicit and Implicit Data  Rules-driven  Dynamic and Static Segment Segmentation takes advantage of all data you have available
  8. 8. Omnichannel Automation
  9. 9. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Combine Segments and Automation
  10. 10. Cross-channel/ Reusable PersonalizationUsing ContextualData
  11. 11. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 13 Cross-channel personalization
  12. 12. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Reuse Personalization
  13. 13. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Customer Experience Drives Revenue
  14. 14. FOR DISCUSSION PURPOSESONLY. Sitecore Confidential and Proprietary. © 2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

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