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Everything that can be disrupted will be - Social Media Week 2014


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Presentation on September 24th, 2014 in Rotterdam for Social Media Week. What is disruption? Does technology change us as much as we change technology? What is the influence of technology on the economy? Are businesses cyclical? How does the economy, technology and business influence each other? Can we predict our future?

Photographs of Rotterdam: Courtesy of @zzapback - - all rights reserved. You can order a poster or canvas on

Published in: Leadership & Management
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Everything that can be disrupted will be - Social Media Week 2014

  1. 1. “Everything that can be disrupted will be” Edwin Korver – Social Entrepreneur Rotterdam (NL), Sept. 24th, 2014
  2. 2. Let’s define disruption ..
  3. 3. Not this ..
  4. 4. Disruptive innovation: a better, lower cost and rapidly adopted displacement of earlier technology. Eliminating existing suppliers, changing supply chains or creating new or alternative markets.
  5. 5. Peter Diamanis: “Technology is a resource-liberating mechanism. It can make the once scarce the now abundant.” Best-selling author, founder of the X PRIXE Foundation, co-founder of Singularity University.
  6. 6. Jeremy Rifkin: “The Zero Marginal Cost Society” Best-selling author, The Third Industrial Revolution (2011), founder and CEO of TIR Consulting Group LLC.
  7. 7. Technology changed, but have we?
  8. 8. For over 10.000 years we were farmers. Seasonal preparations, repetitiveness, superstition and rituals are wired into our minds.
  9. 9. Croation tennis star Goran Ivanisevic would literally repeat the day he’d won: eat in the same restaurant, wear the same clothes, and talk to the same people.
  10. 10. Croation tennis star Goran Ivanisevic would literally repeat the day he’d won: eat in the same restaurant, wear the same clothes, and talk to the same people. Tennis star Serena Williams is no different: she will wear the same pair of socks for the entirety of the tournament.
  11. 11. Football Croation player tennis John star Goran Henderson Ivanisevic required a would team’s literally athletic repeat trainer the to slap day him he’d across won: eat the in face the until same ‘he restaurant, tasted blood wear in his the mouth’ same to clothes, get him and talk pumped to the up same for a people. game.
  12. 12. Albert Einstein (1879-1955): “Insanity is doing the same thing over and over again and expecting different results.”
  13. 13. After 10.000 years of grain spirits .. we want the same results.
  14. 14. We only want (to) change, if we believe it will improve our lives. Obama’s Election Campaign 2008 was about change that was believed to be for the better of the individual and the society.
  15. 15. Change + Crisis = Chaos
  16. 16. Innovation today is mostly about making things better, more durable and cheaper.
  17. 17. ’75% of millennials would rather spend money on an experience (concert, festivals, ..), instead of buying tangible products.’ Study by Eventbrite: 69% of millennials experience FOMO. It is an epidemic.
  18. 18. If this is your audience: Can you change your product to become an experience?
  19. 19. We’re social, sharing, partying, gathering, redefining, designing, inventing ..
  20. 20. We’re the new hippies .. Poland’sWoodstock Festival version of 2014, following the festival in 1969 in Bethel, USA.
  21. 21. Is the revival of Woodstock typical or just a coincedence?
  22. 22. Nikolai Kondratiev: 1925 ‘The Major Economic Cycles’ Also know as the K-wave Russian agricultural economist, University of Petersburg, convicted in 1930, executed in 1938 by Stalin.
  23. 23. Prof. dr. Coen Teunings: ‘Dutch GDP should have been 15-20% higher today, if we were to draw a trendline from 2008.’ Former director of Centraal Planbureau.
  24. 24. How does technology influence the economy?
  25. 25. Carlota Perez: 2002 ‘Technological Revolutions and Financial Capital’ British-Venezuelan scholar, London School of Economics, international consultant of major corporations.
  26. 26. Is there a relation between economical waves, technological surges and business cycles?
  27. 27. John Kotter: “Change the game internally ..” Best-selling author, Harvard Business School, Konosuke Matsushita Professor of Leadership
  28. 28. Youtube Tip: “Triumpf of the Nerds”
  29. 29. Let’s enjoy our journey to the future .. Thank you for your attention - @edwinkorver – SocialBusiness.Expert
  30. 30. Herman Toch in ‘Happy Profit’: 1. Linear to circular 2. From mass to personalized 3. Long to short term 4. Closed to open 5. Centralized to de-centralized 6. Top-down to bottom-up 7. Profit to purpose 8. Product to product-service 9. Market to market-service Co-founder of Dreams & Fears, global marketer, author.
  31. 31. Jeremy Gutsche: “Turn chaos into opportunity. Create a culture of innovation. Filter through all the noise. Increase your odds. Infectiously market your ideas.” MBA, CFA, Founder of, best-selling author of ‘Exploiting Chaos’, innovation expert, keynote speaker.