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Adfo Seminar Social Selling 2015 - The Customer Engagement Lifecyle (CEL)

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What is the relation between social selling and digital marketing?
How did we get from craftmanship to selfi's?
From purpose to purse
Cause-driven
CEL-model
Customer Engagement Lifecycle
Credits to Brian Solis and David Meerman Scott

Published in: Marketing

Adfo Seminar Social Selling 2015 - The Customer Engagement Lifecyle (CEL)

  1. 1. Digital Marketing Activities Affiliate Marketing Content Automation E-commerce Display Advertising Behavioral Targeting Blogging, RSS & News Feeds Email List Marketing SMS Marketing Viral Marketing Search Engine Marketing Online Reputation Management Video Based Marketing Pay Per Click Community Marketing Re-targeting / re-marketing Social Marketing Influencer Marketing TV- Radio Advertising Content Marketing Mobile Marketing App-vertising Content Optimization Webdesign (UX) Marketing Automation Compare: inbound vs. outbound
  2. 2. Digital Marketing An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. 1
  3. 3. Digital Marketing The process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties. 2
  4. 4. Source: Social Insights with Brian Solis – Social Selling
  5. 5. Social selling Social selling is all about leveraging your own professional brand and social network to fill your pipeline with the right prospects, insights and relationships. ~LinkedIN 1
  6. 6. Social selling It is about social over selling. Social media platforms do not lend themselves to a hard sell. They are a great place to engage and develop true business relationships based on familiarity and trust. ~Viveka Von Rosen 2
  7. 7. Social selling Social Selling is more about breaking the ice and building rapport in a authentic, sincere manner based on common interests. ~Brian Burns, Author of “The Maverick Selling Method” 3
  8. 8. Social selling Social selling is my ability to listen to your conversation, engage on topics that are of interest to you and provide you with great content on that subject that will ultimately lead you to doing business with me. ~Marki Lemons Ruyal – Award winning social media speaker 4
  9. 9. Social selling It is about using social media to connect, inform, educate and influence your prospective buyers and existing clients. It can elevate the salesperson to a new level of Trusted Advisor. ~John Byrne – Ierland’s Leading Social Selling Advocate 5
  10. 10. Source: John Legere on Twitter
  11. 11. Meaningful 26% Replaceable 74% MEANINGFUL BRANDS? Source: MarketingOnline – Havas Media
  12. 12. In social there is no B2C or B2B, there are only humans.
  13. 13. Cause-driven 93% of millennials will buy a product because of cause association. Pew Reseach Center
  14. 14. #1 Most Innovative Companies 2015 – FastCompany.com
  15. 15. Source: Warby Parker – Buy a pair, give a pair
  16. 16. Purpose before Purse “People don’t buy WHAT you do, they buy WHY you do it.” Simon Sinek, Startwithwhy.com If you do it right the P/O will follow.
  17. 17. Source: Apple Think Different ad (1997) Apple Inc. “We admire great people that changed our world. We believe that anyone can change the world.” .. with our products.
  18. 18. Marketing by Attraction You will attrack those that believe what you believe. ~Simon Sinek, Startwithwhy.com MARKET + ATTRACTION = MARKETRACTION
  19. 19. December 18th, 2013
  20. 20. Customer Engagement Lifecycle
  21. 21. INSPIRE DELIVER
  22. 22. Source: PR Smith Source: Tenfore

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