City of Dublin and the Future of Citizen Engagement v2

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The City of Dublin Social Media the Web and Future of Citizen Engagement: v2

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City of Dublin and the Future of Citizen Engagement v2

  1. 1. The City of DublinSocial Media the Web and Future of Citizen Engagement: v2<br />Bruce Edwards, City of Dublin<br />Monday, March 28, 2011<br />
  2. 2. What’s changedin a year?<br />
  3. 3.
  4. 4. Oh… Did I forget…<br />
  5. 5.
  6. 6. Information is as vital to the healthy functioning of communities as clean air, safe streets, good schools and public health.<br />– Informing Communities, <br />Sustaining Democracy in the Digital Age<br />
  7. 7. website.<br />
  8. 8. website<br />Online Hub<br />Web updated 24/7<br />2010 Stats<br />761,433 Visits<br />2,294,681 Pageviews<br />
  9. 9. e-news.<br />
  10. 10. e-News<br />e-News from Dublin<br />Mail Chimp<br />
  11. 11. launch.management.optimization.<br />
  12. 12. launch……………… 50%management……. 40%optimization…….. 10%<br />
  13. 13. twitter.<br />
  14. 14. twitter<br />March 2010 = 1,658 followers<br />March 2011 = 2,682 followers<br />
  15. 15. twitter<br />March 2010 = 1,658 followers<br />March 2011 = 2,671 followers<br />
  16. 16. Tweet on Tuesday, Oct 20, 2009:City of Dublin has been named a Smart21 Community in the Intelligent Community of the Year Awards program<br />City of Dublin Twitter: 1,327 followers<br />ReTweet by:<br />KimberlyKayler: 296 followers<br />Tech4Ohio: 318 followers<br />LiveinColumbus: 75 followers<br />ColumbusChamber: 1,276 followers<br />HillardChamber: 566 followers<br />Sueburness: 972 followers<br />ConnieRobinson: 155 followers<br />Twighlightdawn: 40 followers<br />Using less than 140 characters we reached over<br />5,025 people in less than 1 hour<br />
  17. 17. twitter<br />Follow media outlets<br />Use to push your news<br />Engage in conversation<br />
  18. 18. facebook.<br />
  19. 19. facebook<br />March 2010 = 1,170 fans<br />March 2011 = 2,270 likes<br />
  20. 20. facebook<br />March 2010 = 1,170 fans<br />March 2011 = 2,270 likes<br />
  21. 21.
  22. 22. facebook<br />Engage in conversation<br />Share photos and videos<br />Custom page apps<br />
  23. 23. word of mouth,you can’t buy this stuff.<br />
  24. 24.
  25. 25. it’s Not always pretty.<br />
  26. 26.
  27. 27. how do you manage?<br />
  28. 28. manage<br />Set up mobile alerts for both<br />Respond in a timely manner with the truth<br />
  29. 29. video.<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33. video<br />ustream.tv <br />vimeo.com <br />
  34. 34. future.<br />
  35. 35. 2011 Goals for Dublin<br />Mobile version of the website<br />Deployment of Apps<br />QR codes<br />
  36. 36. We don’t have a choice on whether we do social media, the question is how well we do it.<br />– Erik Qualman<br />Social Media Revolution 2<br />
  37. 37. Questions?<br />Bruce Edwards, City of Dublin<br />bedwards@dublin.oh.us<br />614.410.4511<br />

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