EMC 2410 Intro to Electronic Media <ul><li>Edward Bowen </li></ul><ul><li>Lecture Three </li></ul><ul><li>Current Concepts...
<ul><li>Broadcasting - Narrowcasting </li></ul>A continuum or a dichotomy?
<ul><li>broadcast  1767, adj., in reference to the spreading of seed, from  broad  +  cast  (v.). Figurative use is record...
Broadcasting: <ul><li>The scattered dissemination of information (audio and/or video) to anonymous, undefined destinations...
Narrowcasting <ul><li>Producing and designing media content in order to target a highly specific segment of the audience. ...
Broadcasting - Narrowcasting <ul><li>Broadest: CBS, NBC, ABS, FOX </li></ul><ul><li>Broader: Music Television, News Televi...
Broadcasting – Narrowcasting http://youtu.be/1UpzvvqHEXc Broadcast Networks
Broadcasting – Narrowcasting http://youtu.be/plrKfwjJgqA Specialty Networks
Broadcasting - Narrowcasting http://youtu.be/muAnV8-HKfA Targeted Demographic Programming -Politics
Broadcasting - Narrowcasting http://vimeo.com/15956401 Targeted Demographic Programming - Race
Broadcasting - Narrowcasting http://youtu.be/KSKFMwugzmE Targeted Demographic Programming - Gender
Broadcasting - Narrowcasting http://youtu.be/7J9u0SF3tFc Targeted Demographic Programming - Gender
Broadcasting - Narrowcasting http://youtu.be/ePSbkBwOHRU Digital Signage
Broadcasting - Narrowcasting http://youtu.be/yjnrLFR4ap8 Digital Signage
Broadcasting - Narrowcasting http://youtu.be/ze4ePQ_4h3Y Digital Signage
Broadcasting - Narrowcasting http://youtu.be /ze4ePQ_4h3Y DOOH (Digital Out of Home) Leading baby healthcare brand Johnson...
Broadcasting - Narrowcasting http://youtu.be/5r06lq8_1nw DOOH (Digital Out of Home)
Broadcasting - Narrowcasting http://youtu.be/p6GuEWkXbbA DOOH (Digital Out of Home)
Broadcasting - Narrowcasting http://youtu.be/plw3jNcaqjU DOOH (Digital Out of Home) Interactive
Broadcasting - Narrowcasting http://youtu.be/CxwnsfrU3zQ Mobile
New Media Dramatic Growth of Internet Advertising Revenue
CONVERGENCE Technology and Content Technological Convergence: The coming together of, and blurring of lines between, what ...
http://www.youtube.com/watch?v=6ILQrUrEWe8
The older generation ’s view of convergence. As  “Sunday Morning” on CBS celebrated its 30th anniversary in 2009, Jeff Gre...
Marshall McLuhan http://youtu.be/ OpIYz8tfGjY Annie Hall (1977)
Marshall McLuhan “ Understanding Media” (1964) “ The Medium is the Message” http://youtu.be/ A7GvQdDQv8g
INTERACTIVITY <ul><li>Unidirectional becomes Bidirectional </li></ul>http://youtu.be/ HluWsMlfj68 Project Natal 2009
INTERACTIVITY <ul><li>Unidirectional becomes Bidirectional </li></ul>http://youtu.be/ p2qlHoxPioM Kinect 2010
User Produced Content http://www.youtube.com/watch?v=D7o7BrlbaDs
User Produced Content http://www.youtube.com/watch?v=XMxuocCN1O0
User Produced Content http://www.youtube.com/watch?v=f8WFa8tUey8
User Produced Content http://www.youtube.com/watch?v=X2NiaCNGR8s
User Produced Content http://youtu.be/ 7skPnJOZYdA
CONSOLIDATION <ul><li>Companies merging with or acquiring other companies. </li></ul>http://youtu.be/ 9XCZhafbpQQ
CONSOLIDATION <ul><li>News Corporation </li></ul><ul><li>Fox Networks </li></ul><ul><li>Two publishing companies </li></ul...
CONSOLIDATION <ul><li>Comcast ’s acquisition of NBC Universal </li></ul><ul><li>Comcast - E Entertainment Television, Vers...
CONSOLIDATION http://youtu.be/OFqKCRl0Un0 Peter Hart – Fairness and Accuracy in Reporting (FAIR)
CONSOLIDATION http://vimeo.com/26169572 Grass Roots Activism
CONSOLIDATION http://abcnews.go.com/Archives/video/feb-1996-telecommunications-act-12859440
http://www.youtube.com/watch?v=gFsu-a6KIHI
Consolidation <ul><li>Clear Channel Communications </li></ul><ul><li>Market Facts </li></ul><ul><li>Reaches more than 154 ...
ELECTRONIC MEDIA <ul><li>Broadcasting </li></ul><ul><li>Cable </li></ul><ul><li>Direct to Home Satellite Television </li><...
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EMC 2410 Lecture 3 Current Concepts

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  • “ Annie Hall” 1977 http://www.youtube.com/watch?v=OpIYz8tfGjY
  • How We ’re Editing Life In A Day http://www.youtube.com/watch?v=f8WFa8tUey8
  • Life In A Day Raw Footage of Life http://www.youtube.com/watch?v=X2NiaCNGR8s
  • http://www.youtube.com/watch?v=9XCZhafbpQQ
  • See definitions in “Head’s Broadcasting in America.”
  • See definitions in “Head’s Broadcasting in America.”
  • See definitions in “Head’s Broadcasting in America.”
  • Consolidation and the 1996 Telecommunications Act
  • Consolidation and the 1996 Telecommunications Act
  • EMC 2410 Lecture 3 Current Concepts

    1. 1. EMC 2410 Intro to Electronic Media <ul><li>Edward Bowen </li></ul><ul><li>Lecture Three </li></ul><ul><li>Current Concepts </li></ul>
    2. 2. <ul><li>Broadcasting - Narrowcasting </li></ul>A continuum or a dichotomy?
    3. 3. <ul><li>broadcast 1767, adj., in reference to the spreading of seed, from broad + cast (v.). Figurative use is recorded from 1785. Modern media use began with radio (1922, adj. and noun). As a verb, recorded from 1813 in an agricultural sense, 1829 in a figurative sense, 1921 in reference to radio. Broadcasting is recorded from 1922. </li></ul>
    4. 4. Broadcasting: <ul><li>The scattered dissemination of information (audio and/or video) to anonymous, undefined destinations (listeners or viewers). ( “ Head ’ s ” ) </li></ul>
    5. 5. Narrowcasting <ul><li>Producing and designing media content in order to target a highly specific segment of the audience. Narrowcasting is often practiced by magazines, radio stations and cablecasters. Opposite of broadcasting. (PBS.org) </li></ul>
    6. 6. Broadcasting - Narrowcasting <ul><li>Broadest: CBS, NBC, ABS, FOX </li></ul><ul><li>Broader: Music Television, News Television, Sports Television </li></ul><ul><li>Broad: Spike, Lifetime, BET, Logo, CSNBC, Fox News </li></ul><ul><li>Narrow: Digital Signage </li></ul><ul><li>Narrower: DOOH (Digital Out of Home), Geotargeting </li></ul><ul><li>Narrowest: Interactive, Home Video, Contextual Advertising, Behavioral Targeting </li></ul>
    7. 7. Broadcasting – Narrowcasting http://youtu.be/1UpzvvqHEXc Broadcast Networks
    8. 8. Broadcasting – Narrowcasting http://youtu.be/plrKfwjJgqA Specialty Networks
    9. 9. Broadcasting - Narrowcasting http://youtu.be/muAnV8-HKfA Targeted Demographic Programming -Politics
    10. 10. Broadcasting - Narrowcasting http://vimeo.com/15956401 Targeted Demographic Programming - Race
    11. 11. Broadcasting - Narrowcasting http://youtu.be/KSKFMwugzmE Targeted Demographic Programming - Gender
    12. 12. Broadcasting - Narrowcasting http://youtu.be/7J9u0SF3tFc Targeted Demographic Programming - Gender
    13. 13. Broadcasting - Narrowcasting http://youtu.be/ePSbkBwOHRU Digital Signage
    14. 14. Broadcasting - Narrowcasting http://youtu.be/yjnrLFR4ap8 Digital Signage
    15. 15. Broadcasting - Narrowcasting http://youtu.be/ze4ePQ_4h3Y Digital Signage
    16. 16. Broadcasting - Narrowcasting http://youtu.be /ze4ePQ_4h3Y DOOH (Digital Out of Home) Leading baby healthcare brand Johnson’s® Baby, is launching its first ever digital out of home campaign on Baby TV, the 271 screen network located in antenatal clinics across the UK
    17. 17. Broadcasting - Narrowcasting http://youtu.be/5r06lq8_1nw DOOH (Digital Out of Home)
    18. 18. Broadcasting - Narrowcasting http://youtu.be/p6GuEWkXbbA DOOH (Digital Out of Home)
    19. 19. Broadcasting - Narrowcasting http://youtu.be/plw3jNcaqjU DOOH (Digital Out of Home) Interactive
    20. 20. Broadcasting - Narrowcasting http://youtu.be/CxwnsfrU3zQ Mobile
    21. 21. New Media Dramatic Growth of Internet Advertising Revenue
    22. 22. CONVERGENCE Technology and Content Technological Convergence: The coming together of, and blurring of lines between, what had previously been separate ways of distributing or receiving information. For example, your I-Phone. Content Convergence: The blurring of distinctions between content due to delivery. For example, broadcast content and cable content entering the home in unison.
    23. 23. http://www.youtube.com/watch?v=6ILQrUrEWe8
    24. 24. The older generation ’s view of convergence. As “Sunday Morning” on CBS celebrated its 30th anniversary in 2009, Jeff Greenfield contemplated media convergence -- how in this day and age, news and video can be streamed anyplace, anywhere, and anytime. http://youtu.be/JdJlyh76dEc
    25. 25. Marshall McLuhan http://youtu.be/ OpIYz8tfGjY Annie Hall (1977)
    26. 26. Marshall McLuhan “ Understanding Media” (1964) “ The Medium is the Message” http://youtu.be/ A7GvQdDQv8g
    27. 27. INTERACTIVITY <ul><li>Unidirectional becomes Bidirectional </li></ul>http://youtu.be/ HluWsMlfj68 Project Natal 2009
    28. 28. INTERACTIVITY <ul><li>Unidirectional becomes Bidirectional </li></ul>http://youtu.be/ p2qlHoxPioM Kinect 2010
    29. 29. User Produced Content http://www.youtube.com/watch?v=D7o7BrlbaDs
    30. 30. User Produced Content http://www.youtube.com/watch?v=XMxuocCN1O0
    31. 31. User Produced Content http://www.youtube.com/watch?v=f8WFa8tUey8
    32. 32. User Produced Content http://www.youtube.com/watch?v=X2NiaCNGR8s
    33. 33. User Produced Content http://youtu.be/ 7skPnJOZYdA
    34. 34. CONSOLIDATION <ul><li>Companies merging with or acquiring other companies. </li></ul>http://youtu.be/ 9XCZhafbpQQ
    35. 35. CONSOLIDATION <ul><li>News Corporation </li></ul><ul><li>Fox Networks </li></ul><ul><li>Two publishing companies </li></ul><ul><li>Over 50 newspapers, including the Wall Street Journal </li></ul><ul><li>Almost 30 magazines </li></ul><ul><li>3 sports teams </li></ul><ul><li>Over 15 production studios </li></ul><ul><li>Over 100 television and cable stations and networks worldwide, including all Fox networks </li></ul><ul><li>Satellite Systems </li></ul><ul><li>Almost 50 web destinations, including MySpace. </li></ul>
    36. 36. CONSOLIDATION <ul><li>Comcast ’s acquisition of NBC Universal </li></ul><ul><li>Comcast - E Entertainment Television, Versus, Golf Channel, Style Network. </li></ul><ul><li>NBC Universal - NBC Network, NBC Entertainment, Universal Studios, CNBC, MS-NBC, AMC, Telemundo, Bravo, USA Network, Syfy, History Channel, Biography Channel, History Channel, Theme Parks, Hulu </li></ul>
    37. 37. CONSOLIDATION http://youtu.be/OFqKCRl0Un0 Peter Hart – Fairness and Accuracy in Reporting (FAIR)
    38. 38. CONSOLIDATION http://vimeo.com/26169572 Grass Roots Activism
    39. 39. CONSOLIDATION http://abcnews.go.com/Archives/video/feb-1996-telecommunications-act-12859440
    40. 40. http://www.youtube.com/watch?v=gFsu-a6KIHI
    41. 41. Consolidation <ul><li>Clear Channel Communications </li></ul><ul><li>Market Facts </li></ul><ul><li>Reaches more than 154 million people, or 75% of the 18+ U.S. population. </li></ul><ul><li>Operates over 850 radio stations reaching more than 110 million listeners every week. </li></ul><ul><li>With international partners, owns and operates more than 140 radio stations in Australia and New Zealand. </li></ul><ul><li>Premiere Radio Networks syndicates 90 radio programs and services to more than 5,000 radio stations affiliations reaching over 190 million listeners a week. </li></ul><ul><li>The Katz Media Group is the largest media representation firm in the U.S. representing more than 2,600 radio stations and 400 television stations. </li></ul><ul><li>Clear Channel Outdoor operates close to one million displays in 45 countries across 5 continents. </li></ul><ul><li>In the United States, the company operates just under 200,000 advertising displays and has a presence in the top 50 Designated Market Areas. </li></ul>www. Clearchannel.com
    42. 42. ELECTRONIC MEDIA <ul><li>Broadcasting </li></ul><ul><li>Cable </li></ul><ul><li>Direct to Home Satellite Television </li></ul><ul><li>Newspapers </li></ul><ul><li>Telephone </li></ul><ul><li>Computer and Internet </li></ul><ul><li>Publishing </li></ul><ul><li>Gaming </li></ul>include

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