Exercise to write a book in three hours. Inspired by @tim_leake and @hyperisland

1. Strategic Creative Development
(The following exercise was inspired by @hyperisland and @tim_leake.
24 students actually wrote and produced a 60 page book in three hours.)
Professor Edward Boches
BU College of Communication

2. Let’s write a book

3. In three hours

4. Lesson in:
-speed
-idea generation
-collaboration
-decision making
-creativity
-thinking
-expression

5. Topic:
What we will change, or
The advertising industry
better watch out,
‘cause here we come.

6. Here we come

7. Your job:
Stay focused
Work fast
Be productive

8. courtesy @hyperisland

9. courtesy @hyperisland

10. Guidelines:
-stickies
-brevity
-clarity

11. Keep an open mind
You won’t always know
where you’re going
Stay with the flow

12. Take pictures
Instagram
Tweet
#buscdbook

13. Writers on one side
Drawers on other
Grab a partner
LET’S GO!!!!

14. THINK ABOUT:
-who you are
-what you know
-how you work
-role of technology in your lives
-collaboration
-opinions about advertising

15. ANSWER
-why we need to change
-how will you change the business?
-what will you want to make?
-how will technology inspire you?
-how will you collaborate?
-where will you work?
-role of women?
-diversity?
-content, what will it be?
-how will you relate to older generation?

16. WRITE SOUNDBITES
-one per stickie
-brief and clear
-on the wall

17. CURATE
-vote for favorites
-tic mark on what’s worth putting in book
-we need 10 or 12

19. Assess

20. We now have 10--12 subtopics
-take the one you want most
-return to your seat

21. Write succinct clever headlines
for your chapter

22. Crazy collaboration creates cooler content
My partner is a developer
We speak in code
Deadlines don’t matter in the realtime world

23. Write a lot and narrow to five best:

24. Pitch to the class and pick the best
Place chapter title on the wall

25. Order the book:

27. Pick your chapter:

28. GO!

29. Write the chapter to your book.
-200--300 words
-write fast
-edit
-post to google doc

30. Drawers and art directors:
-encourage
-edit
-draw images that represent
-Instagram with hashtag
#buscd book

31. Drawers and art directors:
-clean, sharp images
-scan into computer
-clean and sharpen
-gather photos
-art direct backgrounds

32. Write the chapter to your book.

33. Break

34. We should be half way:
10:30 AM

35. Book title: writers
Edit copy: editor/writer
Pick images: Instagram? Filters?
Design book:
Begin to make it:
PR/Promotion plan:
Next steps:
Can we finish?

36. Edit
Proof
Scan
Art direct
Panic
Stay focused
Divide
Conquer
Finish

37. Fin