SxSW observations. Privacy comes out of the closet. Digital manufacturing gets accessible. Social responsibility emerges as a cool thing to do. Actions beat advertising when it comes to marketing. And more.
Now, $650 buys you a
milling machine. ! Free software (EASEL) makes manufacturing as easy as blogging.
Prediction: ! The maker movement
will go mainstream. ! Larger brands, retailers, big box stores will modify business models to accommodate the new interest. ! A smaller percentage of goods will be made in China.
Prediction: ! More and more
brands will do rather than tell. ! Consumer participation will be essential to all good marketing ideas. ! Content will be created by the brand, the user and the experience itself.
Prediction: ! More brands will
find value in social responsibility. ! Innovative partnerships and collaboration will create opportunities for both parties. ! More of the world’s problems will be solved by for-profit corporations.
Founder Anne Wojcicki previously worked
on Wall Street investing in companies that made money off of treatment rather than prevention. Treatment of preventable diseases — obesity and diabetes for example — is a multi-billion dollar business.
Prediction: ! Personal data is
the new gold rush. ! Profit motives will be disguised as being more altruistic than they actually are. ! Consumers will come to expect and even rely on data about their health, DNA, lifestyle, energy consumption and more. ! New moral issues — breeding better offspring — will challenge social and legal standards.