Seven Consumer Trends and Their Ramifications

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Seven consumer trends that affect how we market in a consumer controlled, social media world. From a presentation to the Swiss Consulate in Boston. October 9, 2009.

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Seven Consumer Trends and Their Ramifications

  1. Presentation to the Swiss Consulate on how to market in America Seven Trends and their Ramifications October 9, 2009
  2. 7 7 7 7 Seven Consumer Trends and their Ramifications VII
  3. BRAND
  4. BRAND
  5. it’s about relationships.
  6. listen ENGAGE inspire b u i l d MOBILIZE
  7. 7 7 7 7 VII
  8. consumers want more participation and even control.
  9. embrace crowdsourcing give up some control build in memes
  10. we want to do business with a person, not an institution.
  11. learn social media protocol put a face, not a logo at the forefront tap into employee enthusiasm
  12. our relationships with media are more complex than ever
  13. know what mode your consumer is in be creative and engaging take your content to your customer
  14. attention spans are shorter.
  15. build relationships stand for something maximize your search
  16. expectations a r e h i g h e r.
  17. give people flexibility to apply judgement build a better user experience into everything surprise people when they least expect it
  18. there’s no such thing as perfect. only perfects.
  19. enable customization create multiple versions of messages and product don’t assume consumer always knows what she wants
  20. the MP3 is good enough.
  21. fast/easy/portable/accessible don’t waste money on the wrong things experiment constantly
  22. bake your marketing into the product
  23. think of content as your product, too

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