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The five things that work



                           @edwardboches
                        edwardboches.com
            ...
Great content
Inventing an experience
HOW IT WORKS
         1 The brands will be ranked based on a composite score,
            derived from the number of tweet...
103,077,298
Letting people have a voice
Conceiving ideas that generate content
Conversation strategy
March 2010
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   7    8    9    10   11   12   13




   14   15   16   17   18   19  ...
The magic formula
thank you
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
Five things that work in social media
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Five things that work in social media

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Five things that work in social media: great content, experiences, giving people a voice,ideas that generate content, conversation strategy, and of course, the magic formula: Break things down into small pieces so people will help. Give community members psychic reward for participating and helping. Trust the community. Don’t be afraid to ask. Smile or be optimistic or be passionate. It’s contagious.

Published in: Business
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Five things that work in social media

  1. The five things that work @edwardboches edwardboches.com thenextgreatgeneration.com mullen.com
  2. Great content
  3. Inventing an experience
  4. HOW IT WORKS 1 The brands will be ranked based on a composite score, derived from the number of tweets about a brand as well as the sentiment of those tweets. The ranking of brands will be constantly updated. 3 2 Rolling over any brand will show its composite score, 1 the number of tweets about the brand, and the popularity of the brand. 3 Log in using your Twitter ID and tweet directly from the site. (We’ll automatically include the #brandbowl hashtag.) 4 View and control the stream of tweets from everyone using the #brandbowl hashtag. 4 5 You’ll also be able to see in-depth details on any brand: a spark line, a sentiment index, and a word cloud of the most popular terms in the brand’s tweets. 5 2
  5. 103,077,298
  6. Letting people have a voice
  7. Conceiving ideas that generate content
  8. Conversation strategy
  9. March 2010 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
  10. The magic formula
  11. thank you

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