Collaborative Creativity and more from Session 3

1. #BUSCD Session3

3. Super Bowl: Panel
Brand Bowl: Update
Re-Cap: Lessons to Date
Stand-ups: Team C
Your Choice: Subjects/Questions
Break
Team Projects/Studio

4. #BUSCD Super Bowl Panel

5. Brand Bowl 2012

7. Plug in results

8. Re-Cap: Lessons to Date

14. Brand Collaboration

15. Patagonia: Social Good

22. Sam Adams: Product Development

26. Olympus: Content Generation

28. http://youtu.be/OfJ6W9uWbDQ

29. http://penready.com/tagged/featured

30. Charmin: Utility for Users

32. Mullen: Data Gathering

35. Uniqlo: Sales Promotion

38. Stand Ups

39. Big Ideas

40. Open Discussion

41. Team Project
--community/audience
--insight/tension
--strategy
--tactics
--creative
o idea
o executions

42. Next Week Presentation
--15 minutes presentations
--very tight
--well rehearsed
--slides
--minimum slides

43. o the press release (what will the outcome be that your campaign achieves)
o audience/community
o insight/tension
o strategy for launch and engagement
o core idea
o media (paid or earned)
o creative executions (three not similar)
--social media
--app
--experiential
--collaborative
--utility