SlideShare a Scribd company logo
1 of 98
Download to read offline
The end of us and them


Wednesday, July 21, 2010
Or how to market in
                           Or how to market in
                           the post digital age
                            the post digital age



Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Manufacturer    Consumer
                               Publisher   Reader
                            Broadcaster    Viewer
                              Advertiser   Audience
                           Programmer      User




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
WTF? Holy @*&#!




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Everything we ever do should be

    shareable, ongoing, interactive
                                and participatory




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Stop having
                           advertising
                              ideas



Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Embrace the
                             crowd




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Build your
                           community




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Liberate the
                            individual




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Create utility
                           and stuff people
                               can use



Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Use the stuff
                           that’s already
                              created



Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Master
                           conversation
                             strategy



Wednesday, July 21, 2010
March 2010
                                1    2    3    4    5    6




                           7    8    9    10   11   12   13




                           14   15   16   17   18   19   20




                           21   22   23   24   25   26   27




                           28   29   30   31




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Re-think story
                               telling




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Do things
                           yourself




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Never stop
                            learning




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
What does it
                             take?




Wednesday, July 21, 2010
Culture, talent,
                           experimentation




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
Check list manifesto




Wednesday, July 21, 2010
copywriter


                           art director


                           web designer


                           IA/UX


                           programmer


                           video producer


                           content strategist


                           connection planner


                           PR/social media


                           media

                           analytics




Wednesday, July 21, 2010
copywriter


                           art director


                           web designer


                           IA/UX


                           programmer


                           video producer


                           content strategist


                           connection planner


                           PR/social media


                           media

                           analytics




Wednesday, July 21, 2010
TV   >   WEB   >   MEDIA   >   PR




Wednesday, July 21, 2010
PR   >   MEDIA   >   WEB   >   TV




Wednesday, July 21, 2010
Wednesday, July 21, 2010
Wednesday, July 21, 2010
All of us are better
                            than one of us.
                                          Tim Brown
                                          CEO,Ideo




Wednesday, July 21, 2010
thank you




Wednesday, July 21, 2010

More Related Content

Similar to Advice for the interns

Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)niti slideman
 
Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)Nitish Bhardwaj
 
Advicefortheinterns 100721141420-phpapp01 (1)
Advicefortheinterns 100721141420-phpapp01 (1)Advicefortheinterns 100721141420-phpapp01 (1)
Advicefortheinterns 100721141420-phpapp01 (1)Nitish Bhardwaj
 
"Everyware": "The Mobility of the Earth" @faris
"Everyware": "The Mobility of the Earth" @faris"Everyware": "The Mobility of the Earth" @faris
"Everyware": "The Mobility of the Earth" @farisFaris Yakob
 
Social metadata on the web
Social metadata on the webSocial metadata on the web
Social metadata on the webHendrik Dacquin
 
Complexity Theory and Software Development
Complexity Theory and Software DevelopmentComplexity Theory and Software Development
Complexity Theory and Software DevelopmentTim Berglund
 
Paper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive designPaper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive designClockwork Active Media
 
Preso 230610 Internet Bank
Preso 230610 Internet BankPreso 230610 Internet Bank
Preso 230610 Internet BankRonnie Overgoor
 
Seminario SMLatam Panama
Seminario SMLatam PanamaSeminario SMLatam Panama
Seminario SMLatam PanamaSMLatam
 
Managerial Sport Law Introduction
Managerial Sport Law IntroductionManagerial Sport Law Introduction
Managerial Sport Law IntroductionChrystal Porter
 
Mighty google
Mighty googleMighty google
Mighty googlehey.milly
 
Taming The View for Rubyconf India
Taming The View for Rubyconf IndiaTaming The View for Rubyconf India
Taming The View for Rubyconf Indiasarahtarap
 
National Learning at work week AWM
National Learning at work week AWMNational Learning at work week AWM
National Learning at work week AWMpodnosh
 
What is SMBSeattle?
What is SMBSeattle?What is SMBSeattle?
What is SMBSeattle?SMB Seattle
 

Similar to Advice for the interns (20)

Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)
 
Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)Advicefortheinterns 100721141420-phpapp01 (3)
Advicefortheinterns 100721141420-phpapp01 (3)
 
Advicefortheinterns 100721141420-phpapp01 (1)
Advicefortheinterns 100721141420-phpapp01 (1)Advicefortheinterns 100721141420-phpapp01 (1)
Advicefortheinterns 100721141420-phpapp01 (1)
 
"Everyware": "The Mobility of the Earth" @faris
"Everyware": "The Mobility of the Earth" @faris"Everyware": "The Mobility of the Earth" @faris
"Everyware": "The Mobility of the Earth" @faris
 
Social metadata on the web
Social metadata on the webSocial metadata on the web
Social metadata on the web
 
12
1212
12
 
Complexity Theory and Software Development
Complexity Theory and Software DevelopmentComplexity Theory and Software Development
Complexity Theory and Software Development
 
Reflex FATC
Reflex FATCReflex FATC
Reflex FATC
 
Paper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive designPaper to Pixels: Breaking down the barriers between print and interactive design
Paper to Pixels: Breaking down the barriers between print and interactive design
 
Web wonders
Web wondersWeb wonders
Web wonders
 
Preso 230610 Internet Bank
Preso 230610 Internet BankPreso 230610 Internet Bank
Preso 230610 Internet Bank
 
Seminario SMLatam Panama
Seminario SMLatam PanamaSeminario SMLatam Panama
Seminario SMLatam Panama
 
Managerial Sport Law Introduction
Managerial Sport Law IntroductionManagerial Sport Law Introduction
Managerial Sport Law Introduction
 
Science Sandbox
Science SandboxScience Sandbox
Science Sandbox
 
Mighty google
Mighty googleMighty google
Mighty google
 
Taming The View for Rubyconf India
Taming The View for Rubyconf IndiaTaming The View for Rubyconf India
Taming The View for Rubyconf India
 
Geocaching A Cross Curricular Adventure
Geocaching  A Cross Curricular AdventureGeocaching  A Cross Curricular Adventure
Geocaching A Cross Curricular Adventure
 
National Learning at work week AWM
National Learning at work week AWMNational Learning at work week AWM
National Learning at work week AWM
 
What is SMBSeattle?
What is SMBSeattle?What is SMBSeattle?
What is SMBSeattle?
 
Angel inside
Angel insideAngel inside
Angel inside
 

More from edward boches

BU PRSSA: What is Advertising
BU PRSSA: What is AdvertisingBU PRSSA: What is Advertising
BU PRSSA: What is Advertisingedward boches
 
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, ReinventionHow to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
 
Advertising and the role of creativity
Advertising and the role of creativityAdvertising and the role of creativity
Advertising and the role of creativityedward boches
 
John Lewis Monty Campaign: CM 527 Brand Content
John Lewis Monty Campaign: CM 527 Brand ContentJohn Lewis Monty Campaign: CM 527 Brand Content
John Lewis Monty Campaign: CM 527 Brand Contentedward boches
 
The difference between PR and advertising. Helping students decide.
The difference between PR and advertising. Helping students decide.The difference between PR and advertising. Helping students decide.
The difference between PR and advertising. Helping students decide.edward boches
 
Five Approaches to TV and Video
Five Approaches to TV and Video Five Approaches to TV and Video
Five Approaches to TV and Video edward boches
 
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
 
The hero and the outlaw: a discussion of archetypes
The hero and the outlaw: a discussion of archetypesThe hero and the outlaw: a discussion of archetypes
The hero and the outlaw: a discussion of archetypesedward boches
 
Creating a portfolio on instagram
Creating a portfolio on instagramCreating a portfolio on instagram
Creating a portfolio on instagramedward boches
 
Fast isn't fast enough. (an e-book written and created in three hours)
Fast isn't fast enough. (an e-book written and created in three hours)Fast isn't fast enough. (an e-book written and created in three hours)
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
 
SxSW 2014 Trends, Observations, Predictions
SxSW 2014 Trends, Observations, PredictionsSxSW 2014 Trends, Observations, Predictions
SxSW 2014 Trends, Observations, Predictionsedward boches
 
The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?edward boches
 
How To Make TV and Video: Five Creative Approaches
How To Make TV and Video: Five Creative ApproachesHow To Make TV and Video: Five Creative Approaches
How To Make TV and Video: Five Creative Approachesedward boches
 
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...edward boches
 
The Creative Brief: An Introduction
The Creative Brief: An IntroductionThe Creative Brief: An Introduction
The Creative Brief: An Introductionedward boches
 
What is great (part two participatory)
What is great (part two participatory)What is great (part two participatory)
What is great (part two participatory)edward boches
 
What is great (message based advertising)
What is great (message based advertising)What is great (message based advertising)
What is great (message based advertising)edward boches
 
Five Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade AssociationFive Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade Associationedward boches
 
Inducting Joe Grimaldi Into the Ad Club's Hall of Fame
Inducting Joe Grimaldi Into the Ad Club's Hall of FameInducting Joe Grimaldi Into the Ad Club's Hall of Fame
Inducting Joe Grimaldi Into the Ad Club's Hall of Fameedward boches
 

More from edward boches (20)

BU PRSSA: What is Advertising
BU PRSSA: What is AdvertisingBU PRSSA: What is Advertising
BU PRSSA: What is Advertising
 
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, ReinventionHow to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
How to Grow an Ad Agency: A Story of Vision, Culture, Reinvention
 
Advertising and the role of creativity
Advertising and the role of creativityAdvertising and the role of creativity
Advertising and the role of creativity
 
John Lewis Monty Campaign: CM 527 Brand Content
John Lewis Monty Campaign: CM 527 Brand ContentJohn Lewis Monty Campaign: CM 527 Brand Content
John Lewis Monty Campaign: CM 527 Brand Content
 
The difference between PR and advertising. Helping students decide.
The difference between PR and advertising. Helping students decide.The difference between PR and advertising. Helping students decide.
The difference between PR and advertising. Helping students decide.
 
Five Approaches to TV and Video
Five Approaches to TV and Video Five Approaches to TV and Video
Five Approaches to TV and Video
 
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
 
The hero and the outlaw: a discussion of archetypes
The hero and the outlaw: a discussion of archetypesThe hero and the outlaw: a discussion of archetypes
The hero and the outlaw: a discussion of archetypes
 
Creating a portfolio on instagram
Creating a portfolio on instagramCreating a portfolio on instagram
Creating a portfolio on instagram
 
Fast isn't fast enough. (an e-book written and created in three hours)
Fast isn't fast enough. (an e-book written and created in three hours)Fast isn't fast enough. (an e-book written and created in three hours)
Fast isn't fast enough. (an e-book written and created in three hours)
 
SxSW 2014 Trends, Observations, Predictions
SxSW 2014 Trends, Observations, PredictionsSxSW 2014 Trends, Observations, Predictions
SxSW 2014 Trends, Observations, Predictions
 
The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?
 
How To Make TV and Video: Five Creative Approaches
How To Make TV and Video: Five Creative ApproachesHow To Make TV and Video: Five Creative Approaches
How To Make TV and Video: Five Creative Approaches
 
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
 
The Creative Brief: An Introduction
The Creative Brief: An IntroductionThe Creative Brief: An Introduction
The Creative Brief: An Introduction
 
Ideas that do
Ideas that doIdeas that do
Ideas that do
 
What is great (part two participatory)
What is great (part two participatory)What is great (part two participatory)
What is great (part two participatory)
 
What is great (message based advertising)
What is great (message based advertising)What is great (message based advertising)
What is great (message based advertising)
 
Five Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade AssociationFive Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade Association
 
Inducting Joe Grimaldi Into the Ad Club's Hall of Fame
Inducting Joe Grimaldi Into the Ad Club's Hall of FameInducting Joe Grimaldi Into the Ad Club's Hall of Fame
Inducting Joe Grimaldi Into the Ad Club's Hall of Fame
 

Advice for the interns