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3Take chancesIt’s easy to play 20 Tips for Portfolio Development

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3Take chancesIt’s easy to play it safe. But safe won’t get you togreat. It won’t get your book noticed. It won’tmake CD’s jealous. Remember that this is theone time in your career when there is nosupervisor, no account guy, no client to tell you,“We can’t do that.” Or, “We’ll never sell thatidea.” This is the time to be brave. Conceiveideas that are risky, provocative, attention getting,eye-opening.That does not mean be weird or wacky forwackiness sake. Or to create an idea that’s not “Playing it safe can be the most old Benetton ad, years before the Obama kissing campaignaligned with an audience or community. Or that’s dangerous thing in the world, becauseoff strategy. It does mean you should try things you’re presenting people with an ideathat would make at least some clients and they’ve seen before, and you won’t havemarketers a little bit nervous. impact.” - Bill Bernbach

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  • my roomate's aunt makes $83/hr on the laptop. She has been without work for 8 months but last month her pay was $8682 just working on the laptop for a few hours. Read more on this site...NuttÿRîçhDÖtcom
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  • Edward Boches,

    Thank you for sharing this presentation! It’s an AWESOME reference guide that I’ll be referring to so I can continue to sharpen up my skills.
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  • Slide10 –“Familiarize yourself with the past” will be my first “personal art assignment” this week! I never thought about this simple yet OH-SO informative tip before.
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