IntroductionWhy create a portfolio: it’snot just to get a job This course is intended to get you started on a portfolio, both Exercise your creative muscles with assignments that invite you to create original, compelling Replicate the challenges of real world assignments creative, and with a workshop- like environment in which Develop tactics, tricks and approaches that work for you students critique and discuss work, learning from each other Create benchmarks to exceed and helping each other get better. Elevate your personal standards Over the course of the semester, Ad for The Economist, but a reminder Get feedback from those who critique your work that you will need both sides of your you will complete four creative brain to create a great portfolio. Master your craft (of art direction, design or copywriting) assignments. Each is designed to guide you through thinking Keep in mind that even after the Get used to rejection strategically, and then solving a class is over, you will want to problem or challenge with polish and fine tune the work Learn to overcome failure creative ideas that leverage you create in this course. You Realize that its OK not be great right away different kinds of media and are never done making an idea technology and that (hopefully) -- whether a traditional ad or a will enable you to show your new digital platform -- great. creative thinking without being dependent on executional software.