Social Media Forthe Corporate Travel Management industryClosing keynote for ACTE Asia Education Conference 2012           ...
Sheer ReachIt’s size makes it impossible to ignore.                                      3Relevance to YouSocial media is ...
Social media gains upliftingYoY growth on major platforms are incredible                                               3Cr...
Platforms are extremely numerousEvery country differs in platform adoption                                             4Cr...
The web is being rebuilt around peopleSeredipitious discovery is the name of the game                                     ...
People are reorienting around mobileSeredipitious discovery is the name of the game                                       ...
Mobile becomes the gateway to socialSeredipitious discovery is the name of the game                                       ...
Social is also purchase preparationThe aggregated web is a crowd reviewing resource                                       ...
Mobile is also purchase enablerMobile is now beginning to be trusted as a payment gateway                                 ...
Mobile will be the new credit cardLoyalty cards, iOS6, Square, Paypal mobile, NFC—mobile innovation is innovating exponent...
Sheer ReachIt’s size makes it impossible to ignore.                                      3Relevance to YouSocial media is ...
You said:                                                          12Credit: Survey conducted with ACTE members, edvarcl.com
You said:                                                          13Credit: Survey conducted with ACTE members, edvarcl.com
You said:                                                          14Credit: Survey conducted with ACTE members, edvarcl.com
You said:                                                          15Credit: Survey conducted with ACTE members, edvarcl.com
Four faces of your traveller              Change advocate                                         Intangibles wantsThey cr...
Millennial traveller + Intangible motivationUnderstanding their unique needs in terms of rewards is a hugedraw factor     ...
Turning compliance into a gameInspiring duty of care in the millennial traveller throughintangible rewards and status     ...
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Desired action can be incited                                25
Sheer ReachIt’s size makes it impossible to ignore.                                      3Relevance to YouSocial media is ...
Try this: Facebook GroupA private group where non-sensitive traveler information is shared.Work out in a sandbox environme...
Contacts                       Edvarcl Heng              edvarcl@edvarcl.com           http://edvar.cl/edvarclfb      http...
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Use of social media in the managed travel industry

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Closing keynote for ACTE Asia Education Conference 2012

ACTE Global :: Association of Corporate Travel Executives

http://www.odysseymediagroup.com/apn/Editorial-Associations.asp?ReportID=540049

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Use of social media in the managed travel industry

  1. 1. Social Media Forthe Corporate Travel Management industryClosing keynote for ACTE Asia Education Conference 2012 1
  2. 2. Sheer ReachIt’s size makes it impossible to ignore. 3Relevance to YouSocial media is a tool. Have you thought of it to drive policy compliance? 12Pushing the envelopeWhat could you try today? 27 2
  3. 3. Social media gains upliftingYoY growth on major platforms are incredible 3Credit: Facebook
  4. 4. Platforms are extremely numerousEvery country differs in platform adoption 4Credit: Ogilvy
  5. 5. The web is being rebuilt around peopleSeredipitious discovery is the name of the game 5Credit: Facebook
  6. 6. People are reorienting around mobileSeredipitious discovery is the name of the game 6Credit: Google internal data based on a basket of 20,000 keywords
  7. 7. Mobile becomes the gateway to socialSeredipitious discovery is the name of the game 7Credit: Google
  8. 8. Social is also purchase preparationThe aggregated web is a crowd reviewing resource 8
  9. 9. Mobile is also purchase enablerMobile is now beginning to be trusted as a payment gateway 9
  10. 10. Mobile will be the new credit cardLoyalty cards, iOS6, Square, Paypal mobile, NFC—mobile innovation is innovating exponentially 10Credit: Square
  11. 11. Sheer ReachIt’s size makes it impossible to ignore. 3Relevance to YouSocial media is a tool. Have you thought of it to drive policy compliance? 12Pushing the envelopeWhat could you try today? 27 11
  12. 12. You said: 12Credit: Survey conducted with ACTE members, edvarcl.com
  13. 13. You said: 13Credit: Survey conducted with ACTE members, edvarcl.com
  14. 14. You said: 14Credit: Survey conducted with ACTE members, edvarcl.com
  15. 15. You said: 15Credit: Survey conducted with ACTE members, edvarcl.com
  16. 16. Four faces of your traveller Change advocate Intangibles wantsThey crave the sense of empowerment. They want to Besides a salary, they have a laundry list of demands have a say in what they consume that, if met, almost cements their tenure in your company. Technologically affluent Recognition gathererAs digital natives, they are very comfortable with new Raised in active parent households, they crave technology and are annoyed with old tech that only constant feedback and acknowledgements of their serves to encumber their freedom and speed. work and achievements. 1 6
  17. 17. Millennial traveller + Intangible motivationUnderstanding their unique needs in terms of rewards is a hugedraw factor Tangible Intangible•Breeds entitlement mentality •Enhances employee compliance•Short term motivator •Increases employee engagement level•Cost multiplier •Low cost 17
  18. 18. Turning compliance into a gameInspiring duty of care in the millennial traveller throughintangible rewards and status 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. Desired action can be incited 25
  26. 26. Sheer ReachIt’s size makes it impossible to ignore. 3Relevance to YouSocial media is a tool. Have you thought of it to drive policy compliance? 12Pushing the envelopeWhat could you try today? 27 26
  27. 27. Try this: Facebook GroupA private group where non-sensitive traveler information is shared.Work out in a sandbox environment, what is your company’s managed travel group’s comfort zone in terms ofdata privacy and company policy.Don’t rush into it with the big guns. 27
  28. 28. Contacts Edvarcl Heng edvarcl@edvarcl.com http://edvar.cl/edvarclfb http://edvar.cl/edvarclinkedin 28

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