Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Eduvision - Webinar Location Based Marketing


Published on

Tijdens het Location Based Marketing webinar geeft Pieter Joost Verhoef (Location Based Marketing expert) uitgebreid antwoord op deze vraag. Hij laat zien hoe u optimaal kunt inspelen op de locatie van uw doelgroep en deze kansen kunt benutten.

Eduvision verzorgt opleidingen binnen een groot aantal sectoren. We hebben o.a. gewerkt voor KLM, DTG, BNN-VARA, ING, de Belastingdienst, Gemeente Amsterdam, Interpolis, Nuon en de Atlant Zorggroep. Eduvision heeft als missie om actuele kennis te delen. Niet alleen in de vorm van cursussen, maar ook met webinars, whitepapers en blogs.

Sinds 2015 is Eduvision Opleidingen aanbieder van officieel gecertificeerde Big Data opleidingen (ISO 9001 & 17024). De Big Data Academy is de plek waar jij en/of jouw werknemers opgeleid worden tot gecertificeerd Big Data specialist.

Tijdens alle cursussen van Eduvision Opleidingen staan jouw wensen en informatiebehoefte centraal. Je past de kennis toe op jouw praktijkcase en zowel Eduvision als de docenten staan volledig tot jouw beschikking.

Published in: Education, Technology, Business
  • oh , you can send it to
    and I will be thankful :)
    Are you sure you want to  Yes  No
    Your message goes here
  • can I have an off line version of this slide show ??
    Are you sure you want to  Yes  No
    Your message goes here

Eduvision - Webinar Location Based Marketing

  1. 1. The Essential Guide to Pieter Joost Verhoef @pjbrayzen
  2. 5. Wikipedia The LBMA
  3. 6. Data sources (a.o.)
  4. 10. Provides useful additional information? Ease of use? Use again? Total views in 6 months
  5. 12. <ul><li>Six million subscribers (23% of total) </li></ul><ul><li>300K coupons sent for 50% off a coffee </li></ul><ul><li>14% redeemed the coupons </li></ul><ul><li>93% of users said they recalled the ad </li></ul>
  6. 15. Local Advertising, In-store signage & magazines Local Billboards, Narrowcasting Mobile site, Search, Social (Like, +), Reviews, Group buying Routing, Check-ins, Tweets, Coupons
  7. 17. <ul><li>184,000 participants in 12 week period at BWW </li></ul><ul><li>1 in 3 users returned to play </li></ul><ul><li>20,000 User Generated Challenges </li></ul><ul><li>100 million impressions via Facebook and Twitter </li></ul><ul><li>Brand Engagement: On average, a player spent 90 seconds per challenge= 3.6 years </li></ul>June 2011 | Slide 5 of 5
  8. 22. <ul><li>How many restaurants have been added? </li></ul><ul><ul><li>.. and are claimed? </li></ul></ul><ul><li>What is the engagement around the venue? </li></ul><ul><ul><li>Check-ins </li></ul></ul><ul><ul><li>Mayors, tips </li></ul></ul>
  9. 23. n=337
  10. 25. <ul><li>71,1 % of listed restaurants have been checked into </li></ul><ul><li>Listed restaurants were checked into 42 times </li></ul><ul><li>This was done by 23 people on average per restaurant </li></ul>
  11. 26. 71% of the restaurants has a Mayor 41% of the restaurants have been tipped by people
  12. 27. <ul><li>Did they upload their profile picture ? </li></ul><ul><li>Connected with Twitter and Facebook? </li></ul><ul><li>Are they mayor? </li></ul><ul><li>Number of check ins? </li></ul><ul><li>Tips left? </li></ul>
  13. 28. Half of the Foursquare users connected their account to their Foursquare and/or Twitter accounts 75% of Foursquare users has checked in somewhere n=225
  14. 29. 57% of Foursquare users uploaded a profile picture 31% of Foursquare users is ‘crowned’ mayor somewhere On average Foursquare users are the mayor of 1,6 venue n=225
  15. 30. On average they checked in 135 times
  16. 31. Venues had almost 9 tips on average
  17. 32. <ul><li>Why not useful? </li></ul>De meeste tips zijn pure reclame voor de bedrijven die hier zitten, dat is een beetje jammer Nee, inhoudelijk wordt er niets gemeld Ja, bijvoorbeeld het wachtwoord van de wifi bij de KLM lounge Ja zeker, op een groot festivalterrein is het handig tips van anderen te krijgen over podia, eten en drinken. Check in en je verdient heineken als je foursquare profiel gekoppeld is aan je Heineken profiel. Top online marketing! Why useful?
  18. 33. <ul><li>Foursquare user base quite small, but very active </li></ul><ul><li>Majority of restaurants can be found on foursquare </li></ul><ul><li>Most of the restaurants are already being checked in to, have mayors and are tipped about by customers </li></ul><ul><li>Little of the studied businesses seem to be aware of the possibilities offered like claiming and offering specials </li></ul>
  19. 34. * Others includes online video, branded content, email, mobile and tablet, and in-game advertising
  20. 35. <ul><li>~92 MM in local search </li></ul><ul><ul><ul><ul><ul><li>20 % of search is local </li></ul></ul></ul></ul></ul><ul><li>~1.5 MM mobile </li></ul><ul><ul><ul><ul><ul><li>2.5 % of online advertising </li></ul></ul></ul></ul></ul><ul><li>~22 MM social media </li></ul><ul><li>~6 MM DooH </li></ul><ul><ul><ul><ul><ul><li>4 % of out-of-home </li></ul></ul></ul></ul></ul>*exclusive local print, TV; based on 2008-2010 numbers
  21. 36. <ul><li>Layar </li></ul><ul><ul><ul><ul><ul><li>a worldwide leader in Augmented Reality applications for mobile devices, that are heavily dependent on location for its benefit </li></ul></ul></ul></ul></ul><ul><li>Repudo </li></ul><ul><ul><ul><ul><ul><li>a location based service with which you can drop all kinds of multimedia like a text, a photo, a video or an audio message at any location you like, adding a layer of digital objects to the real world. </li></ul></ul></ul></ul></ul><ul><li>Whatser </li></ul><ul><ul><ul><ul><ul><li>a personalized & networked city guide reflecting your taste and preference in the city where you live, work or simply love to hang out in. </li></ul></ul></ul></ul></ul><ul><li>TomTom </li></ul><ul><ul><ul><ul><ul><li>the obvious name for (sponsored) navigation, but not to be underestimated in its ability to cast a shadow on other LBS markets through its acquisition of TeleAtlas </li></ul></ul></ul></ul></ul><ul><li>Roamler </li></ul><ul><ul><ul><ul><ul><li>a mobile app that offers selected individuals (“Roamlers”) simple, paid, location based tasks & companies a scalable and affordable way to execute hyper-local field research through a curated mobile workforce </li></ul></ul></ul></ul></ul><ul><li>Taggle </li></ul><ul><ul><ul><ul><ul><li>with a very popular social publishing platform for real-estate agents, using QR Codes and automatic video creation </li></ul></ul></ul></ul></ul><ul><li> </li></ul><ul><ul><ul><ul><ul><li>a local check-in contender, the likes of foursquare with a focus on campaigns </li></ul></ul></ul></ul></ul>