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Probestunde_App_oder_mobile_Website

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Folien zur Probestunde Web oder mobile Website?!

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Probestunde_App_oder_mobile_Website

  1. 1. App oder mobile Website? Gratis Probestunde Manuel Nicolaus
  2. 2. Kursangebote bei EduvisionEduvision bietet eine Reihe von Kursen in den Bereichen:iPhone/iPad-Apps; Android-Apps; Mobiles Webdesign,Responsive Webdesign; Mobile Marketing, uvm.www.eduvision.info/mobile-anwendungen www.eduvision.info/mobile-anwendungen
  3. 3. Zielgruppenanalyse• Wer sind Ihre Besucher? (check Google Analytics)• Wie ist der Charakter Ihrer Site?• Kann man Ihre Site in einer App umsetzen?• Welches CMS nutzen Sie? www.eduvision.info/mobile-anwendungen
  4. 4. Mobile Platformen Europa 2011/2012 Quelle: http://gs.statcounter.co www.eduvision.info/mobile-anwendungen
  5. 5. Mobile Platformen Deutschland 2011/2012 Quelle: http://gs.statcounter.com/ www.eduvision.info/mobile-anwendungen
  6. 6. Native App vs Mobile App• Native Apps können alles auf dem Gerät (GPS, Kamera, etc.)• Mobile Apps haben nur begrenzte Möglichkeiten auf einem Gerät www.eduvision.info/mobile-anwendungen
  7. 7. Mobile App:Plattform unabhängig?• Mobile App ist in Wahrheit eine Website bzw. eine Webapplikation Wichtig: es muss sich anfühlen wie eine Applikation www.eduvision.info/mobile-anwendungen
  8. 8. Native App: PlattformenDie Wichtigsten:• Apple (iPhone / iPad)• Android (Google / diverse Geräte)• Windows Phone (diverse Geräte; u.a. Nokia) www.eduvision.info/mobile-anwendungen
  9. 9. Technisch• Apple: eigene Entwicklungstools - Objective C• Android: auf Basis von Java• Windows Phone: .NET (C#) www.eduvision.info/mobile-anwendungen
  10. 10. Foodsense.is Desktop Quelle www.foodsense.si www.eduvision.info/mobile-anwendungen
  11. 11. Foodsense.is iPhone Quelle: www.foodsense.si www.eduvision.info/mobile-anwendungen
  12. 12. Zwischenform: Frameworks• “Native” Frameworks• Webapp Frameworks www.eduvision.info/mobile-anwendungen
  13. 13. Native Framework• PhoneGap• PhoneGap.com• Community Software• Verkauft an Adobe• Arbeitet auf Basis von html/css/javascript www.eduvision.info/mobile-anwendungen
  14. 14. Webapp Framework:• jQuery mobile• jquerymobile.com• Gehört zum populären jQuery• Auf dem Markt oft verwendet www.eduvision.info/mobile-anwendungen
  15. 15. jQuery: App Look www.eduvision.info/mobile-anwendungen
  16. 16. Alternative:Responsive WebdesignDesign passt sich an das jeweilige Gerät an:• Frontend: auf Basis eines Media-Attributs oder• Backend: auf Basis von Geräte-Datenbank (WURFL; wurfl.sourceforge.net) www.eduvision.info/mobile-anwendungen
  17. 17. Store:• Applestore: Einschränkungen• Android: verschiendene Stores, Platzierung gratis(!)• Microsoft Marketplace: Einschränkungen www.eduvision.info/mobile-anwendungen
  18. 18. Revenue Sharing• Platzierung in den Stores gratis• Verkauf bedeutet Revenue Sharing (Apple: 30%)• Android unterschiedlich• Microsoft: 30% www.eduvision.info/mobile-anwendungen
  19. 19. In App Purchase:• Kosten, die innerhalb einer App entstehen können (zusätzliche Level, Artikel, etc.)• Hier gilt auch das Revenue Sharing• Alternativen? www.eduvision.info/mobile-anwendungen
  20. 20. Später Fragen?Rufen Sie an oder mailen Sie uns! +49 (0) 211 237 06 572 +43 (0) 720 88 19 05 +41 (0) 435 08 14 91info@eduvision.de/at/ch www.eduvision.info/mobile-anwendungen
  21. 21. Fragen? Twitter: twitter.com/eduvisionde Facebook: facebook.com/eduvisionde :Manuel Nicolaus / ManuelNicolaus www.eduvision.info/mobile-anwendungen

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