The 7 Habits of Highly Effective Higher Education Websites<br />Jo Bridger, Head of Marketing, Eduserv<br />Chris Vezey, S...
About the……<br />Presenter : Chris Vezey,Sales Director - Sitecore<br />Chris has nearly 30 years’ experience of the softw...
<ul><li>Leading provider of enterprise-class .NET web content management software and customer engagement platform for mid...
Presence
UK, Denmark, USA, Australia, Netherlands, Sweden, Germany, Middle East, Ukraine and Japan
Stability
Profitable since inception in 1999, same owners, same vision and same technology (.NET)
Customers
Over 2,000 client installations managing over 25,000 web sites worldwide.
Microsoft, Lloyds of London, Heineken, MSN, Thomas Cook, ManU, The FA, Cadbury, The Open, Universal, VISA, Carlsberg (prob...
Recognised
2010 Gartner WCM Magic Quadrant “Leader”
Gartner “Cool Vendor in WCM” 2008
Over the years lots of prizes and recognition – e.g. Microsoft ISV Partner of the Year
Supported
Over 700 Sitecore Certified Partners worldwide</li></li></ul><li>Customer Portfolio (UK)<br />
Some Educational Institutions<br />See www.sitecore.net<br />
Introduction to the 7 Habits<br /><ul><li>Steven Covey’s book, “The 7 Habits of Highly Effective People” (Simon & Schuster...
Apply the same rules to your website
Your website is a mechanism to build and grow an online relationship with your audience</li></li></ul><li>The Value Gap<br...
Most Higher Education Websites are Untapped Resources<br />Higher Education institutions’ websites in the UK have over 30 ...
Audience Poll…<br />How long does it currently take to make updates or changes to your public-facing website?<br /><ul><li...
Days
Weeks</li></li></ul><li>Habit #1 Your Visitors are in Charge <br />Listen and respond to your visitors’ needs<br />Learn h...
Audience Poll…<br />Do you set and measure goals on your website?<br /><ul><li>Yes
No
Don’t know</li></li></ul><li>Habit #2 Create Goal-Driven Sites<br />Not as obvious as you think<br />Most websites still b...
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7 habits of highly effective Higher Education websites - webinar

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Slides from a webinar delivered by Eduserv and Sitecore exploring the successful habits of Higher Education websites.
The webinar looks at how university websites can effectively communicate to a range of stakeholders and achieve corporate objectives such as student recruitment and alumni retention by using a variety of techniques and technologies, including social media.

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7 habits of highly effective Higher Education websites - webinar

  1. 1. The 7 Habits of Highly Effective Higher Education Websites<br />Jo Bridger, Head of Marketing, Eduserv<br />Chris Vezey, Sales Director, Sitecore<br />
  2. 2. About the……<br />Presenter : Chris Vezey,Sales Director - Sitecore<br />Chris has nearly 30 years’ experience of the software industry beginning his working life as a software developer in Sweden and then Germany. Combining this technical foundation with extended employment with industry-leading organisations like Lotus Development and IBM, Chris has developed a comprehensive understanding of the application of software to solve business problems. <br />Sitecore redefines how organisations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimisation, social media and campaign management technologies into a cohesive, integrated open platformmaking it easy for businesses to identify, serve, engage and convert new customers online. <br />Eduserv develops, supports and hosts websites for the public, health and education sectors. We are the UK’s most experienced Sitecore partner and specialise in integrating multiple applications with content management tools to provide enhanced customer engagement and results driven websites.<br />
  3. 3. <ul><li>Leading provider of enterprise-class .NET web content management software and customer engagement platform for mid-to-large enterprise organisations
  4. 4. Presence
  5. 5. UK, Denmark, USA, Australia, Netherlands, Sweden, Germany, Middle East, Ukraine and Japan
  6. 6. Stability
  7. 7. Profitable since inception in 1999, same owners, same vision and same technology (.NET)
  8. 8. Customers
  9. 9. Over 2,000 client installations managing over 25,000 web sites worldwide.
  10. 10. Microsoft, Lloyds of London, Heineken, MSN, Thomas Cook, ManU, The FA, Cadbury, The Open, Universal, VISA, Carlsberg (probably the best …)
  11. 11. Recognised
  12. 12. 2010 Gartner WCM Magic Quadrant “Leader”
  13. 13. Gartner “Cool Vendor in WCM” 2008
  14. 14. Over the years lots of prizes and recognition – e.g. Microsoft ISV Partner of the Year
  15. 15. Supported
  16. 16. Over 700 Sitecore Certified Partners worldwide</li></li></ul><li>Customer Portfolio (UK)<br />
  17. 17. Some Educational Institutions<br />See www.sitecore.net<br />
  18. 18. Introduction to the 7 Habits<br /><ul><li>Steven Covey’s book, “The 7 Habits of Highly Effective People” (Simon & Schuster, 1989)
  19. 19. Apply the same rules to your website
  20. 20. Your website is a mechanism to build and grow an online relationship with your audience</li></li></ul><li>The Value Gap<br />If you had a resource that could…<br />Increase student retention<br />Deliver more applicants<br />Create more loyal and repeat donations<br />Lower cost of admission <br />Result in more profitable students<br />Would you make use of it?<br />
  21. 21. Most Higher Education Websites are Untapped Resources<br />Higher Education institutions’ websites in the UK have over 30 target markets<br />Alumni<br />Business Partners<br />Media<br />Research Community<br />Prospective students (domestic and overseas)<br />Current Students<br />Recruiters / Future Employers<br />
  22. 22. Audience Poll…<br />How long does it currently take to make updates or changes to your public-facing website?<br /><ul><li>Hours
  23. 23. Days
  24. 24. Weeks</li></li></ul><li>Habit #1 Your Visitors are in Charge <br />Listen and respond to your visitors’ needs<br />Learn how to learn <br />Optimisevisitor tasks<br />Analytics only tell part of the story<br />The visitor is always right<br />Become adaptive - Learn and evolve <br />CMS to the rescue<br />Prioritisehigh value content (that user behavior shows you)<br />Benefits<br />Creating a visitor-centric website to drive return visits<br />This creates:<br />Better recruiting intelligence<br />Higher conversion rates <br />Targeted student recruitment: Geography and talent<br />
  25. 25.
  26. 26.
  27. 27. Audience Poll…<br />Do you set and measure goals on your website?<br /><ul><li>Yes
  28. 28. No
  29. 29. Don’t know</li></li></ul><li>Habit #2 Create Goal-Driven Sites<br />Not as obvious as you think<br />Most websites still behave like single dimensional marketing literature <br />Lack focused calls for action<br />Leverage the advantages of the web<br />Ask yourself…<br />What should users achieve on this website? <br />What different types of goals do they have?<br />Benefits<br />Provide focus and direction into every piece of content and functionality<br />Higher conversion rates on requested and submitted applications <br />Create strong parental involvement<br />Reduce fallout rates<br />
  30. 30.
  31. 31. Habit #3 PrioritiseYour Visitors’ Experiences<br />Balance user experiences with website goals<br />User experience must be first priority<br />Create value<br />Provide what visitors need, or what they didn’t even know they needed<br />Benefits<br />Increased retention<br />Lower cost of communication<br />Recruit higher quality students<br />Increase university/college reputation and perception<br />
  32. 32.
  33. 33. Habit #4 Drive Value for Your Visitors <br />Provide value<br />Drive value; understand what they need and deliver it quickly<br />Demonstrate utility of the information they provide<br />Benefits<br />Creates stronger collaboration <br />Builds goodwill <br />Stronger relationships for increased retention<br />
  34. 34.
  35. 35. Habit #5 Know where your visitor struggles<br />Examine and evaluate what does not work<br />Find the holes<br />Identify what visitors seek, but can’t find<br />Elicit feedback <br />Offer expertise<br />Benefits<br />Help your students and prospects learn how to engage with you <br />Lower customer support costs<br />Stronger recruiting intelligence<br />Competitive parity or advantage<br />
  36. 36.
  37. 37. Audience Poll…<br />Do you collect feedback from your website users?<br /><ul><li>Yes, regularly
  38. 38. Yes, occasionally
  39. 39. No
  40. 40. Don’t know</li></li></ul><li>Habit #6 Create the dialogue with your visitor<br />Create an ongoing conversation<br />Use personalisationto have an ongoing dialogue<br />Episodic marketing can expand relationships<br />Targeted calls-to-action<br />Utilisesegmentation messaging<br />Benefits<br />Creates value<br />Expands the relationship<br />Increased student quality<br />Higher retention rates<br />
  41. 41. The University of Southern Denmark upgraded its Sitecore CMS in just one week. Having ½ million unique items and 800 editors working on content on a daily basis was no problem.<br />
  42. 42. Habit #7 OptimiseYour Website with the Power of A/B Split Testing<br />Marketers love metrics<br />Use test and control mechanisms to analysemarketing effectiveness<br />Learn what is working and what is not<br />Prototype the customer response to new messaging and imagery<br />Benefits<br />Actionable knowledge of what is working on your website<br />A low-cost channel for measuring marketing effectiveness<br />Understand your segments more effectively<br />
  43. 43.
  44. 44. The Seven Habits<br />Your Visitors Are in Charge<br />Create Goal-Driven Sites<br />PrioritiseYour Visitors’ Experience<br />Drive Value for Your Visitors<br />Know What Your Visitors Want<br />Create a Dialogue with Your Visitors<br />OptimiseYour Site with the Power of A/B Split Testing<br />
  45. 45. Putting the Habits to Work<br />Expect more from your website<br />Drive more value by implementing these seven habits<br />CMS Technology can support these goals<br />
  46. 46. Thank you for your time!<br />Any questions?<br />

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