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Jack daniel´s - Análise de Embalagem

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Documento desenvolvido para a disciplina de - Teoria da comunicação - IFPB (Campus Cabedelo, PB)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Jack daniel´s - Análise de Embalagem

  1. 1. O Jack Daniel´s é um Uísque fabricado pela Jack Daniel Distillery, fundada em 1876, com sede na cidade de Lynchburg, Tennessee, Estados Unidos da América. Com garrafas de vidro quadrangulares e rotulo negro é um dos uísques mais vendidos do mundo. 1.O Produto IFPB – Teoria da comunicação | Eduardo Silva de Lima 2014.1 | edullimape@outlook.com
  2. 2. Até 1990 o uísque era voltado para o público que a empresa considerava que podia comprar: gente mais velha, com dinheiro no bolso, o consumidor típico do uísque escocês. A faixa etária trabalhada era a de 30 a 45 anos. Porém, após esta data descobriu-se que o Jack Daniel’s tem como publico alvo principal o consumidor da classe A e B e com a faixa etária de 18 a 35 anos. 2.Público Alvo 3.Preço Médio R$90,00 por litro
  3. 3. O As duas cores existentes são o preto e o branco 4.Cores 27cm 11cm 16cm 03cm 08cm 5.Formas e Dimensões 6.Materiais O materiais são: Vidro (garrafa), plástico (gargalo e tampa) e papel adesivo (rótulo) Com formato quadrangular e sem arestas agudas é desenhado numa base quadrada de lado 8cm, um corpo com 16cm de altura e possui 27cm de altura total.
  4. 4. 7.Principais Elementos Formais Selo. O misterioso e icônico “old No.07 Brand” Nome do Uísque Tipo do Uísque Volume e Graduação alcoólica As garrafas podem variar um pouco de um país para outro, entretanto alguns elementos tendem a sempre aparecer. Origem
  5. 5. 8.Tipografia Destacam-se as palavras com fontes serifadas valorizando o aspecto rústico e tradicional, as principais fontes são: • Jasper Daniel´s - “Jack Daniel´s” • Lynchburg Script - “Tennessee” • Motlow - “WHISKEY”
  6. 6. 9/10. Elementos Visuais e significados. Assinatura em relevo. Palavras "Jack Daniel” no vidro em relevo Old No. 7. O clássico e misterioso símbolo. ainda sem explicação; Tenesse Whiskey. É o tipo de processo de destilação do uísque encontrado dentro da garrafa. Além de ser a cidade de origem. Brushes e Arabesques. Elementos visuais fazendo referência aos adornos dos antigos bares do Velho Oeste Norte Americano Medalhas e Premiações. Consta em algumas garrafas a lista com os prêmios mais importantes, em outras encontra-se a foto do criador da marca e sua historia. 1 2 3 4 5 1 2 5 3 4
  7. 7. 11.Cumpre o objetivo? Sim, por ser um dos uísques mais antigos e tradicionais do mercado, traz em sua composição elementos que remetem à historia e a qualidade de seu produto. Alguns dos elementos formais deixam claro que trata-se de um produto diferenciado e com processo de destilacao personalizado e único. Com interesses bem direcionados para o publico jovem fizeram com que a marca se tornasse um objeto de desejo. Não é simplesmente uma bebida alcoólica. É como se você estivesse bebendo goles de pura história. O gosto é suave e seco, o cheiro é inconfundível e a garrafa um verdadeiro ícone. IFPB – Teoria da comunicação | Eduardo Silva de Lima 2014.1 | edullimape@outlook.com

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