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Jammie Dodgers

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Jammie Dodgers

  1. 1. Jammie Dodgers<br />‘Get Stuck In’ Campaign<br />By Emma Duddridge<br />
  2. 2. Welcome Back<br /><ul><li>First ad in four years
  3. 3. £4.5 million investment in rebranding
  4. 4. Reigniting Consumer spend
  5. 5. Gaining market dominance
  6. 6. Aimed to innovatively engage with </li></ul> Customers<br />
  7. 7.
  8. 8. Get stuck In…<br /><ul><li>Introduces 2 new flavours within the Dodger range
  9. 9. Nostalgic Child’s Biscuit
  10. 10. Targeted at:
  11. 11. The Buyer
  12. 12. The Consumer
  13. 13. Previous Jammie Dodger Customers</li></li></ul><li>Monkey Phenomenon?<br /><ul><li>Already hugely successful online via:
  14. 14. YouTube
  15. 15. Facebook
  16. 16. Other Social Media
  17. 17. Characteristics seen </li></ul> in other viral successes<br /><ul><li>Secret competition site to win dodger monkey related prizes</li></li></ul><li>Marketing Mix Impact<br /><ul><li>Provide maximum availability to Customers
  18. 18. Increase shelf-space in-store, due to product line growth
  19. 19. Create introductory offers
  20. 20. Massive increase in production & distribution output </li></li></ul><li>Why Dodgers?<br /><ul><li>Builds Brand Awareness & Sales
  21. 21. Effective ‘Buzz’ Marketing
  22. 22. The next PG Monkey, Compare the Meerkat or Coca-Cola Santa?
  23. 23. Heavily branded segment of the market
  24. 24. Where being at the </li></ul> front of the<br /> Consumers’ <br /> mind is vital<br />
  25. 25. In Summary…<br /><ul><li>Interaction between you and Consumers is ever more important
  26. 26. Keep your message simple
  27. 27. Creativity makes you memorable
  28. 28. Success online is vital in today’s market
  29. 29. All of which Jammie Dodgers have executed effectively </li></li></ul><li>so, what’s your flavour?<br />Any Questions?<br />

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