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In the new economy as more people get connected to a network, greater is the value of the network. They now connect primarily through social media networks where the vast majority of connections happen between consumers and, with increasingly frequency, organizations. These online social networks have changed forever human relations to the world and with brands. The opportunity for business is to make this networked space their operations center so that their brands can engage consumers at scale. People and communities networks are no longer a passive audience as in broadcast; they are active agents, critics with interactive relationships, who want their intelligence respected. They want to belong to something greater than themselves and can only be monetized according to their desire.