PreZENtations TIDbits - Typography
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PreZENtations presents what we expect will be the first in a long series of tidbits related with presentation preparation, design and delivery. Meet typography, hope you enjoy it reading it as much as we did designing it!
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PreZENtations TIDbits - Typography
- 1. PreZENtations TIDbits TYPOGRAPHY Alberto de Vega Eduardo S. de la Fuente Zen Rocks by Lane Pierce
- 2. T Y P E WHAT FOR? Typography Type is a fundamental part of our culture and has been for centuries “ ” Nancy Duarte
- 3. TYPEFACE A N A T O M Y Sphinx ascender height caps height x height baseline descender height ascender descender Typography
- 4. TYPEFACE A N A T O M Y Sphinx diagonal stress serif thick/thin Typography
- 5. K I N D S O F TYPEFACES 100,000 typefaces Typography
- 6. K I N D S O F TYPEFACES ©PhotoXpress That’s enough Bible 5 times* to write the *One typeface per verse in a row Typography
- 7. 7 groups (roughly) K I N D S O F TYPEFACES Typography
- 8. blackletter humanist oldstyle modern slab serif sans serif Fringe K I N D S O F TYPEFACES Typography
- 9. Blackletter dramatic thick/thin transitions serif K I N D S O F TYPEFACES Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
- 10. x o Humanist diagonal stress moderate thick/thin transitions slanted serifs e slopping crossbar small x-height K I N D S O F TYPEFACES Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
- 11. Oldstyle diagonal stress serif Moderate thick/thin transitions slanted serifs horizontal crossbar K I N D S O F TYPEFACES Typography Inspired by The Non-Designer’s Design & Type Books by Robin Williams
- 12. Modern vertical stress radical thick/thin transitions thin and horizontal serifs K I N D S O F TYPEFACES Inspired by The Non-Designer’s Design Type Books by Robin Williams Typography
- 13. Slab serif vertical stress moderate thick/thin transitions thick and horizontal serifs K I N D S O F TYPEFACES Inspired on The Non-Designer’s Design Type Books by Robin Williams
- 14. Sans serif no thick/thin transitions, hence no stress no serifs K I N D S O F TYPEFACES Inspired on The Non-Designer’s Design Type Books by Robin Williams
- 15. Fringe K I N D S O F TYPEFACES What can I say … Typography Inspired by The Non-Designer’s Design Type Books by Robin Williams
- 16. OPERATIONS W I T H T Y P E Let me introduce you a Widow Typography
- 17. OPERATIONS W I T H T Y P E She is the Widow by TJ Scott / © All rights reserved No, Widow… not THIS KIND of Typography
- 18. OPERATIONS W I T H T Y P E Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. This kind of Widow Typography
- 19. OPERATIONS W I T H T Y P E Loremipsumdolorsitamet,consectetuer adipiscingelit.Aeneancommodoligulaegetdolor. Now, meet Kerningthe hero saving the day Typography
- 20. OPERATIONS W I T H T Y P E Baby by MCFull Wow, wow, wow. What Happened? Typography
- 21. Sphinx OPERATIONS W I T H T Y P E Normal kerning Interletter Space Typography
- 22. Sphinx OPERATIONS W I T H T Y P E Extra kerning Interletter Space Typography
- 23. OPERATIONS W I T H T Y P E Day 80 by SuperFantastic Typography Avoid widows atanyratelest you look amateur
- 24. It’s an informal measure of how easy it is to distinguish one letter from another Legibility “ ” Font.com LEGIBILITY VS R EA DA B I L I T Y Typography
- 25. It is a gauge of how easily words phrases and blocks of copy can be read Readability “ Font.com ” , LEGIBILITY VS R EA DA B I L I T Y Typography
- 26. YOUR type should be above all Legible! TYPE PRESENTATIONS Typography
- 27. This means YOU should use SansSerifs TYPE PRESENTATIONS Typography
- 28. Because Sans Serif typefaces are Abigger Abolder Asimpler : TYPE PRESENTATIONS Typography
- 29. This means YOU should use NO MORE than 2fontfaces Typography TYPE PRESENTATIONS
- 30. Better yet use just 1fontface , TYPE PRESENTATIONS Typography
- 31. Color, Size Italics Use tobuildemphasis TYPE PRESENTATIONS Typography
- 32. Should you stick to 2 fontfaces Let themcontrast … TYPE PRESENTATIONS Typography
- 33. Beware don’t you ever go beyond that point , Orthings willstartto look ! MESSY TYPE PRESENTATIONS Typography
- 36. This is probabl not a good choice Unlessyou’reasking foraransom TYPE PRESENTATIONS Typography
- 37. Neitheir is this one Unlessyoubelongto TYPE PRESENTATIONS Typography