-CATALYSTS FOR PLAY. IDEAS INCUBATORS.THINK LIKE A STARTUP.FEEL LIKE A NGO.ACT LIKE A VENTURE CAPITALIST.EMBRACE THE NEW ENTRANTS, “COOPETE”, COLLABORATE.ADOPT THE BETA.CO-CREATE IDEAS WHERE MESSAGE AND TECHNOLOGYCANNOT BE SEPARATED.-
"If someone is going to disrupt you...You should disrupt yourself first." in NY
-BECAUSE REINVENTING THE ROLE OFPLANNING IS NOT ENOUGH EITHER.- 2
a strike, nowadays, means to keep the ball in the gamescoring. Scoring. http://colmeia.tv/manifesto
At the heart of the lean process lies the idea of the minimum viable product:the most basic thing you can put out into the world to test a hypothesis or assumption and get validated learning from the real world.
-SOLID COLABORATION WITH TECH COMPANIESBRAND COMMUNICATIONS R&DSTRATEGY AS EXECUTIONIDEAS ARE OVERRATED. DOING > SAYING. 2CONTENT AND CONVERSATION ARE THE KINGS-
-EXPERIMENTATION.MULTIDISCIPLINARITY.EFFECTIVENESS. OPENNESS.DISCOVERY. MONITORING.MEASURING. LEARNING.CLEAR KPIS. ROI PROOF. 1INCORPORATE SOFTWARE CULTURE.WORK LIKE A START-UP.BECOME YOUR CLIENT’S PARTNER.-
THE FUTURE IS HERE. THE AWAKENING. THE DISRUPTION. 1 2 3It’s just not evenly Preparing for Strategy as Execution. distributed yet. disruption.