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Keynote Cannes2009

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REINVENTING PRODUCTION
    EDUARDO CAMARGO | COLMEIA

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WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO
      TELL AND DISTRIBUTE STORIES. TO FOSTER
   CONVERSATIONS. TO BUILD RELAT...

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1 1/2 YEARS OLD
                         4 FWAS
1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009
           1 GOLD @ L...

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Keynote Cannes2009

  1. 1. REINVENTING PRODUCTION EDUARDO CAMARGO | COLMEIA
  2. 2. WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO TELL AND DISTRIBUTE STORIES. TO FOSTER CONVERSATIONS. TO BUILD RELATIONSHIPS. TO ENTERTAIN AND ENGAGE PEOPLE. TO MAKE IT HAPPEN, WE PUT TOGETHER CONTENT AND SOFTWARE, AND GIVE IT A STIR. WE DEVELOP AND REMIX TECHNOLOGY WHENEVER NECESSARY, WITH THE SAME PASSION THAN WHEN WE SHOOT FILMS.
  3. 3. 1 1/2 YEARS OLD 4 FWAS 1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009 1 GOLD @ LONDON FESTIVALS GRAND PRIX @ WAVE FESTIVAL GRAND PRIX @ FIAP 3 SILVERS @ NEW YORK FESTIVALS 2 SILVERS @ ONESHOW 1 BRONZE @ CLIO AWARDS
  4. 4. 9 RECENT PROJECTS
  5. 5. ELECTROLUX BLUE TOUCH VW FOX JOHNNIE WALKER BLACK LABEL F/NAZCA S&S ALMAP BBDO WUNDERMAN 2009 2009 2009
  6. 6. GREENPEACE WEATHER HIPOGLOS AMENDOAS JOHNNIE WALKER BLACK LABEL ALMAPBDDO MATOSGREY WUNDERMAN 2008 2009 2009
  7. 7. RIO 40 HIPOGLOS AMENDOAS COCACOLA ZERO PQP LOWE MEXICO MATOSGREY GRINGO 2008 2009 2009
  8. 8. ADAPTATION COLABORATION MULTIDISCIPLINARITY INTERNET CULTURE, LOVE AND HAPPINESS
  9. 9. ADAPTATION
  10. 10. EXECUTION VS IDEA: NO DIFFERENTIATION IDEAS ARE GRASS: IF IT DOESN’T SPREAD, IT’S DEAD TECHNOLOGY AS STEROIDS FOR HUMAN INTERACTION SERVICE ORIENTED CULTURE FREE ORIENTED CULTURE OUGHT TO BUILD A NEW ECONOMIC MODEL
  11. 11. COLABORATION
  12. 12. LEARN INTENSIVELY FROM SOFTWARE CULTURE BUILD ECOSYSTEMS AROUND YOU WISELY AND HONESTLY, GIVE CREDIT TO YOUR PEERS OWNERSHIP MUST BE COLLECTIVE TO BE FOR REAL
  13. 13. MULTIDISCIPLINARITY
  14. 14. DIRECTORS, EDITORS, ASSISTANT DIRECTORS, CODERS, FLASH DEVELOPERS, HARDWARE GEEKS, WRITERS, DESIGNERS, ORGANIZERS, ENGINEERS, ARCHITECTS, ART DIRECTORS, ANIMATORS, 3D ARTISTS, RESEARCHERS, PRODUCERS, GAME DEVELOPERS
  15. 15. INTERNET CULTURE, LOVE AND HAPPINESS
  16. 16. RESPECT AND LEARN FROM THE OLD AND WISE ONES RETIRE THE OLD ONES STANDING IN THE WAY OF CHANGE EXPERIMENTATION AND BETA CULTURE AS KEYS DON’T FORGET TO LIVE LIFE OUTSIDE ADVERTISING HIRE TO THE BE DUMBEST PERSON IN THE ROOM
  17. 17. MERCI HTTP://COLMEIA.TV

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