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REINVENTING PRODUCTION
    EDUARDO CAMARGO | COLMEIA
WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO
      TELL AND DISTRIBUTE STORIES. TO FOSTER
   CONVERSATIONS. TO BUILD RELATIONSHIPS. TO
ENTERTAIN AND ENGAGE PEOPLE. TO MAKE IT HAPPEN,
 WE PUT TOGETHER CONTENT AND SOFTWARE, AND
GIVE IT A STIR. WE DEVELOP AND REMIX TECHNOLOGY
WHENEVER NECESSARY, WITH THE SAME PASSION THAN
                WHEN WE SHOOT FILMS.
1 1/2 YEARS OLD
                         4 FWAS
1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009
           1 GOLD @ LONDON FESTIVALS
           GRAND PRIX @ WAVE FESTIVAL
                  GRAND PRIX @ FIAP
          3 SILVERS @ NEW YORK FESTIVALS
                2 SILVERS @ ONESHOW
             1 BRONZE @ CLIO AWARDS
9 RECENT PROJECTS
ELECTROLUX BLUE TOUCH     VW FOX     JOHNNIE WALKER BLACK LABEL
     F/NAZCA S&S        ALMAP BBDO         WUNDERMAN
         2009              2009                2009
GREENPEACE WEATHER   HIPOGLOS AMENDOAS   JOHNNIE WALKER BLACK LABEL
    ALMAPBDDO            MATOSGREY             WUNDERMAN
       2008                 2009                   2009
RIO 40     HIPOGLOS AMENDOAS   COCACOLA ZERO PQP
LOWE MEXICO       MATOSGREY            GRINGO
    2008             2009               2009
ADAPTATION
          COLABORATION
        MULTIDISCIPLINARITY
INTERNET CULTURE, LOVE AND HAPPINESS
ADAPTATION
EXECUTION VS IDEA: NO DIFFERENTIATION
IDEAS ARE GRASS: IF IT DOESN’T SPREAD, IT’S DEAD
    TECHNOLOGY AS STEROIDS FOR HUMAN
                 INTERACTION
          SERVICE ORIENTED CULTURE
            FREE ORIENTED CULTURE
  OUGHT TO BUILD A NEW ECONOMIC MODEL
COLABORATION
LEARN INTENSIVELY FROM SOFTWARE CULTURE
        BUILD ECOSYSTEMS AROUND YOU
WISELY AND HONESTLY, GIVE CREDIT TO YOUR PEERS
OWNERSHIP MUST BE COLLECTIVE TO BE FOR REAL
MULTIDISCIPLINARITY
DIRECTORS, EDITORS, ASSISTANT DIRECTORS, CODERS,
   FLASH DEVELOPERS, HARDWARE GEEKS, WRITERS,
DESIGNERS, ORGANIZERS, ENGINEERS, ARCHITECTS, ART
  DIRECTORS, ANIMATORS, 3D ARTISTS, RESEARCHERS,
          PRODUCERS, GAME DEVELOPERS
INTERNET CULTURE, LOVE AND HAPPINESS
RESPECT AND LEARN FROM THE OLD AND WISE ONES
         RETIRE THE OLD ONES STANDING
             IN THE WAY OF CHANGE
   EXPERIMENTATION AND BETA CULTURE AS KEYS
 DON’T FORGET TO LIVE LIFE OUTSIDE ADVERTISING
  HIRE TO THE BE DUMBEST PERSON IN THE ROOM
MERCI
HTTP://COLMEIA.TV

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Keynote Cannes2009

  • 1. REINVENTING PRODUCTION EDUARDO CAMARGO | COLMEIA
  • 2.
  • 3. WE MAKE IMMERSIVE INTERACTIVE EXPERIENCES TO TELL AND DISTRIBUTE STORIES. TO FOSTER CONVERSATIONS. TO BUILD RELATIONSHIPS. TO ENTERTAIN AND ENGAGE PEOPLE. TO MAKE IT HAPPEN, WE PUT TOGETHER CONTENT AND SOFTWARE, AND GIVE IT A STIR. WE DEVELOP AND REMIX TECHNOLOGY WHENEVER NECESSARY, WITH THE SAME PASSION THAN WHEN WE SHOOT FILMS.
  • 4. 1 1/2 YEARS OLD 4 FWAS 1 CANNES LION | 4 SHORTLISTS 2008 | 1 SHORTLIST 2009 1 GOLD @ LONDON FESTIVALS GRAND PRIX @ WAVE FESTIVAL GRAND PRIX @ FIAP 3 SILVERS @ NEW YORK FESTIVALS 2 SILVERS @ ONESHOW 1 BRONZE @ CLIO AWARDS
  • 6. ELECTROLUX BLUE TOUCH VW FOX JOHNNIE WALKER BLACK LABEL F/NAZCA S&S ALMAP BBDO WUNDERMAN 2009 2009 2009
  • 7. GREENPEACE WEATHER HIPOGLOS AMENDOAS JOHNNIE WALKER BLACK LABEL ALMAPBDDO MATOSGREY WUNDERMAN 2008 2009 2009
  • 8. RIO 40 HIPOGLOS AMENDOAS COCACOLA ZERO PQP LOWE MEXICO MATOSGREY GRINGO 2008 2009 2009
  • 9. ADAPTATION COLABORATION MULTIDISCIPLINARITY INTERNET CULTURE, LOVE AND HAPPINESS
  • 11. EXECUTION VS IDEA: NO DIFFERENTIATION IDEAS ARE GRASS: IF IT DOESN’T SPREAD, IT’S DEAD TECHNOLOGY AS STEROIDS FOR HUMAN INTERACTION SERVICE ORIENTED CULTURE FREE ORIENTED CULTURE OUGHT TO BUILD A NEW ECONOMIC MODEL
  • 13. LEARN INTENSIVELY FROM SOFTWARE CULTURE BUILD ECOSYSTEMS AROUND YOU WISELY AND HONESTLY, GIVE CREDIT TO YOUR PEERS OWNERSHIP MUST BE COLLECTIVE TO BE FOR REAL
  • 15. DIRECTORS, EDITORS, ASSISTANT DIRECTORS, CODERS, FLASH DEVELOPERS, HARDWARE GEEKS, WRITERS, DESIGNERS, ORGANIZERS, ENGINEERS, ARCHITECTS, ART DIRECTORS, ANIMATORS, 3D ARTISTS, RESEARCHERS, PRODUCERS, GAME DEVELOPERS
  • 16.
  • 17. INTERNET CULTURE, LOVE AND HAPPINESS
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. RESPECT AND LEARN FROM THE OLD AND WISE ONES RETIRE THE OLD ONES STANDING IN THE WAY OF CHANGE EXPERIMENTATION AND BETA CULTURE AS KEYS DON’T FORGET TO LIVE LIFE OUTSIDE ADVERTISING HIRE TO THE BE DUMBEST PERSON IN THE ROOM