Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
8 Blank State Examples You
Can Use to Improve User
Experience During
Onboarding
Having analyzed the pricing strategies of
100 SaaS companies, today we’re picking
20 of them to analyze their blank state
...
1. Dashboard filled with default data: AcuityScheduling
2. Dashboard filled with sample data: Groove
3. Tutorial: Mixpanel...
1. Dashboards filled with default data
This is the type of dashboard where default data is
filled in automatically to show...
For Acuity Scheduling you get a week’s schedule automatically filled in to help
you understand how you can organize your w...
2. Dashboards filled with sample data
This is very similar to the dashboards with default
data but with the one key differ...
In Groove you get a couple of sample notifications from the Groove team to show
you what it looks like when a customer cre...
3. Tutorial
For this type of app, the first thing you see after
you register is a video tutorial showing you more
info abo...
In Mixpanel
you see a
video for
every feature
of the app.
Each of the
videos
explain how
the feature
works, and
show you
h...
4. Call to action
On this type of screen you get prompted to take the
action required for you to be able to use the
produc...
For Campaign Monitor it means that you have to set up the first
campaign. You get directed to this page which prompts you ...
5. No Blank State
This type of app doesn’t let you see the next screen
unless you perform the required action.
This is what
Kissmetrics
displays.
Unless you
install the code
on your
website, you
won’t be able to
get past this
screen ...
6. Hybrid
This type of page combines multiple blank state
designs.
Basecamp is in a category of its own. The two options displayed after the
onboarding is complete feature a dashboard fille...
7. Empty dashboard
This is the state where the user sees the dashboard
without any data. You have to take an action (i.e.
...
With Google Analytics you first have to install the tracking code on your
website and only then will the dashboard start t...
8. Everything laid out
We’ve also found a couple of products that display every single
feature as soon as you finish regis...
This is the screen
that you get to
after logging in for
the first time.
Although you can
experience
Mailigen in 3 easy
ste...
Having seen how other SaaS companies are handling their blank
page states, the next step is to go back to your own app and...
Upcoming SlideShare
Loading in …5
×

8 Blank State Examples You Can Use to Improve User Experience During Onboarding

252 views

Published on

When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.

If a new user finds the blank state page intimidating it will just increase the friction and it won’t give them any reason to stick around.

Published in: Design
  • Be the first to comment

  • Be the first to like this

8 Blank State Examples You Can Use to Improve User Experience During Onboarding

  1. 1. 8 Blank State Examples You Can Use to Improve User Experience During Onboarding
  2. 2. Having analyzed the pricing strategies of 100 SaaS companies, today we’re picking 20 of them to analyze their blank state pages. Having looked at all of them in details, we found eight main categories:
  3. 3. 1. Dashboard filled with default data: AcuityScheduling 2. Dashboard filled with sample data: Groove 3. Tutorial: Mixpanel 4. Call to action: Campaign Monitor, Zengine 5. No blank state: Mouseflow, Kissmetrics 6. Hybrid: Basecamp 7. Empty dashboard: 123contactform, Google Analytics 8. Everything laid out: Mailigen, TalentLMS
  4. 4. 1. Dashboards filled with default data This is the type of dashboard where default data is filled in automatically to show you the features of the app. The important thing to note is that this is data that you would actually be able to use
  5. 5. For Acuity Scheduling you get a week’s schedule automatically filled in to help you understand how you can organize your work week. It shows you that you can schedule a lunch break, or set yourself as not available during weekends.
  6. 6. 2. Dashboards filled with sample data This is very similar to the dashboards with default data but with the one key difference: you have no actual use for the sample data. You see it within the app, you see what it looks like, and then you just go ahead and delete it.
  7. 7. In Groove you get a couple of sample notifications from the Groove team to show you what it looks like when a customer creates a ticket.
  8. 8. 3. Tutorial For this type of app, the first thing you see after you register is a video tutorial showing you more info about the features of the app.
  9. 9. In Mixpanel you see a video for every feature of the app. Each of the videos explain how the feature works, and show you how you can use it.
  10. 10. 4. Call to action On this type of screen you get prompted to take the action required for you to be able to use the product.
  11. 11. For Campaign Monitor it means that you have to set up the first campaign. You get directed to this page which prompts you to go ahead and start creating the campaign.
  12. 12. 5. No Blank State This type of app doesn’t let you see the next screen unless you perform the required action.
  13. 13. This is what Kissmetrics displays. Unless you install the code on your website, you won’t be able to get past this screen and see any features within the app.
  14. 14. 6. Hybrid This type of page combines multiple blank state designs.
  15. 15. Basecamp is in a category of its own. The two options displayed after the onboarding is complete feature a dashboard filled with sample data and a call to action.
  16. 16. 7. Empty dashboard This is the state where the user sees the dashboard without any data. You have to take an action (i.e. implement the tracking code) before it will become awash with data.
  17. 17. With Google Analytics you first have to install the tracking code on your website and only then will the dashboard start to show you the data.
  18. 18. 8. Everything laid out We’ve also found a couple of products that display every single feature as soon as you finish registering for them. You are bombarded with a screen with lots of options. This might be a bit too much for a regular user, but it’s an option that could work in a scenario where the user would receive training or view a demo prior to using the product.
  19. 19. This is the screen that you get to after logging in for the first time. Although you can experience Mailigen in 3 easy steps, it seems a bit confusing at first because you don’t know where you should click first.
  20. 20. Having seen how other SaaS companies are handling their blank page states, the next step is to go back to your own app and choose the option that makes most sense for your product and users. Which of the examples above closely match what you are currently serving up on your blank state pages? Or maybe you have a different example entirely? Originally posted on the InnerTrends blog.

×