Midterm Student Feedback (MSF) is a win-win for faculty, students, and faculty developers. Instructors get valuable feedback on their teaching, students feel empowered, and faculty developers get a window into teaching practices on their campus, as well as consulting opportunities with faculty. MSF has been collected for decades in a variety of ways (SGID, TAP, QCD…). During this session, participants will discuss key aspects of the MSF process, including effective ways to advertise MSF services, conduct MSF surveys, and report MSF data to faculty. Also, what are pitfalls to avoid, and how can online tools make the process more efficient?