Advertisement
Advertisement

More Related Content

Advertisement

More from Michael Edson(20)

Advertisement

Dark Matter - - the dark matter of the internet is open, social, peer-to-peer and read write...

  1. DARK MATTER Michael Peter Edson | @mpedson Southeastern Museum Conference
  2. The dark matter of the Internet is open, social, peer-to-peer, and read/write… https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC
  3. And it’s the future of museums* * And libraries, and archives, and memory/knowledge/heritage institutions of all kinds
  4. Prelude Mick Jones at the Rock and Roll Public Library (mashup) http://youtu.be/DbW9FwMK49U
  5. Until the 1960s we thought we had a pretty good idea of what the universe was made of. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY
  6. Until the 1960s we thought we had a pretty good idea of what the universe was made of. You, me, and everything in the cosmos was believed to be made up of particles and energy that we could see, touch, smell, hear, or directly measure with the instruments of science. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY
  7. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY But we were wrong
  8. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY Not just a little wrong But we were wrong
  9. https://flic.kr/p/gjHBFe NGC 6946 - a galaxy in the milky way/NGC 6939 Ram Viswanathan, CC-BY Wrong at a stupendous
  10. Cat's Eye Nebula NASA's Marshall Space Flight Center, CC-BY-NC almost unimaginable scale https://flic.kr/p/55A3pu Wrong at a stupendous
  11. And the way in which we were wrong tells us a lot about how we are using technology to accomplish our missions… https://flic.kr/p/ySFE Hayden Planetarium II Tom Harlow, CC-BY-NC
  12. …and the power and beauty that exist now… http://en.wikipedia.org/wiki/Crab_Nebula Crab Nebula NGC 1952 Hubble and Spitzer image, public domain
  13. https://flic.kr/p/bLk9pk Planetarium 1060 Rowan University, CC-BY-NC just beyond our reach
  14. https://flic.kr/p/oEiKKe Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC Astronomer Vera Rubin http://web.science.mq.edu.au/~orsola/WomenPhysi cs.html
  15. Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC In 1967, American astronomer Vera Rubin, fresh out of graduate school, was studying the rotational speed of the Andromeda galaxy. “A program that no one would care about,” as she herself described it. Andromeda https://flic.kr/p/oEiKKe
  16. http://losmundosdebrana.wordpress.com/2013/05/08/vera-la-espia-de-las-estrellas-i-los-misterios-del-cielo-nocturno/ But on her first night of observations she noticed something strange Vera Rubin
  17. Andromeda Galaxy (M31) NASA/JPL-Caltech http://www.nasa.gov/mission_pages/galex/pia15416.html#.VEN-Kot4ruc The outermost stars of the Andromeda galaxy were traveling way too fast.
  18. Triangulum galaxy Patryk Kizny http://scienceblogs.com/startswithabang/2013/02/25/messier- monday-the-triangulum-galaxy-m33/ In another galaxy, Triangulum, the outermost stars were moving so quickly that there seemed to be an invisible mass of 39 billion missing suns pulling the distant arms of the galaxy forward.
  19. Triangulum galaxy Patryk Kizny http://scienceblogs.com/startswithabang/2013/02/25/messier- monday-the-triangulum-galaxy-m33/ Where was the missing mass? How do you explain 39 billion missing suns?
  20. Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC Vera Rubin had discovered Dark Matter https://flic.kr/p/oEiKKe
  21. Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC Vera Rubin had discovered Dark Matter It is now believed that Dark Matter makes up 90% of the mass of the universe. https://flic.kr/p/oEiKKe
  22. And I think the Internet has a kind of dark matter too
  23. It has an enormous mass and force that often can’t be seen or detected by organizations… https://flic.kr/p/7sB165 The Metropolitan Museum of Art at night, NYC Andrew Mace, CC-BY-NC-SA
  24. …Working in traditional ways https://flic.kr/p/e8KMie Cathedral of Learning Hjl, CC-BY-NC
  25. The dark matter of the Internet is open, social, peer-to-peer, read/write… https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC
  26. The dark matter of the Internet is open, social, peer-to-peer, read/write… https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC And without it, we’re only using a small part of what the Internet can do to help us accomplish our missions.
  27. Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC “We became astronomers thinking we were studying the universe, and now we learn that we are just studying the 5 or 10 percent that is luminous.” —Vera Rubin https://flic.kr/p/fXNhAe
  28. Fast forward 40 years from Vera Rubin’s first spiral galaxy measurements in 1967, to January 1, 2007. Brothers Hank and John Green start a project called “Brotherhood 2.0”
  29. Brotherhood 2.0 http://youtu.be/w7s3uaLRKVY
  30. https://www.youtube.com/user/vlogbrothers/videos?flow=grid&sort=da&view=0 Over 1,000 Brotherhood 2.0 videos recorded to date
  31. https://www.youtube.com/user/vlogbrothers/videos?flow=grid&sort=da&view=0 They didn’t start by making a website. They didn’t develop a mobile app. No marketing budget. No content review committee. No brand strategy.
  32. http://youtu.be/0VhYMdnAsyM http://youtu.be/HEW-U9a2Avg http://youtu.be/8Rl9_JvEKaY http://youtu.be/hG_FCQiKUws Just two brothers sharing things that interest them and interacting with people
  33. And to formal institutions, used to working with professional content developers, actors, videographers and web developers, it all looks like a joke http://youtu.be/kv9ogfBGn54
  34. But look at what happens as Hank and John Green move their experiment forward
  35. They create the Vlogbrothers YouTube Channel (January 1, 2007) http://youtu.be/vtyXbTHKhI0?list=PL01DB486622C092C0
  36. People are interested, they interact with their followers “I put up our MySpace page and we already have 69 friends. How did that happen so fast? You put up a little page and then sparks fly up and Boom!” (February 20, 2007) “I am absolutely amazed by the response to my survey. That survey post has over 63 comments.” (Remember, this is 2007, the early days of online video)
  37. They start referring to their followers as nerdfighters—nerds who fight “to reduce worldsuck,” i.e., bad things in the world http://youtu.be/FyQi79aYfxU
  38. • They begin to notice that the nerdfighters are interested in social causes • They encourage nerdfighters to donate money to certain charities. (The nerdfighters respond with great enthusiasm.)
  39. They incorporate the Foundation to Decrease World Suck, Inc., a Montana based 501(c)3 charitable organization, to receive and re- distribute the charitable donations of nerdfighters. http://fightworldsuck.org/
  40. They incorporate the Foundation to Decrease World Suck, Inc., a Montana based 501(c)3 charitable organization, to receive and re- distribute the charitable donations of nerdfighters. http://fightworldsuck.org/ (Isn’t reducing world suck our job too?)
  41. They create the Project for Awesome, an online film festival in which nerdfighters submit short YouTube videos promoting their favorite charities. http://www.projectforawesome.com/ http://circuitsandwires.wordpress.com/author/circuitsandwires/page/3/
  42. In 2013, the Project for Awesome raised $869,146 for the Foundation to Decrease Worldsuck, which then redistributed the money to charities chosen by the nerdfighter community. http://www.projectforawesome.com/
  43. They begin talking about Kiva, a non-profit microfinance organization that lets individuals make small, short-term loans to low-income entrepreneurs around the world. http://www.kiva.org/
  44. http://www.kiva.org/team/nerdfighters The Nerdfighters Kiva group has lent $4.5 million through over 150,000 loans
  45. https://web.archive.org/web/20140406051900/http://vidcon.com/ In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos
  46. https://web.archive.org/web/20140406051900/http://vidcon.com/ In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos VidCon sells out its 1,400 seat venue, in advance
  47. https://web.archive.org/web/20140406051900/http://vidcon.com/ In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos VidCon sells out its 1,400 seat venue, in advance (The 2014 VidCon sold out its 18,000 seat venue, in advance)
  48. In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos Note: Vidcon 2014’s 41 featured speakers (most of whom you’ve probably never heard of) have a combined total of 141 million YouTube subscribers and 16.5 BILLION views. https://docs.google.com/spreadsheets/d/1-xthcq9nXpA-uOdzQ8cSfVypFfvNhTv6GFCeTRrDWWE/edit?usp=sharing
  49. http://youtu.be/OPlo_T_PZsE In 2013, John and Hank sell out Carnegie Hall for “An Evening of Awesome” http://www.nytimes.com/2013/01/17/books/john-and-hank-green- bring-their-show-to-carnegie-hall.html
  50. https://www.youtube.com/user/crashcourse With a grant from Google, they create Crash Course, a YouTube channel of short, educational science and humanities videos
  51. https://www.youtube.com/user/crashcourse
  52. https://www.youtube.com/user/crashcourse
  53. https://www.youtube.com/user/crashcourse
  54. https://www.youtube.com/user/crashcourse/about Crash Course has 2.3 million subscribers and 147 million views
  55. https://subbable.com/ To sustain Crash Course after the Google grant ran out, they create their own crowd-funding platform, Subbable…
  56. Subbable allows people to support ongoing creative projects with small monthly donations— including donations of $0. https://subbable.com/crashcourse
  57. “…Because people who are struggling financially have enough trouble in their lives without feeling that they can’t fully be part of something that matters to them, simply because they don’t have money.” http://youtu.be/dYistIWBqYA [around 10:37]. Also see http://youtu.be/LNalIyHtqHo —John Green Image: http://youtu.be/1mUDw0sRZV0
  58. They create DFTBA Records (“Don’t Forget To Be Awesome”), an online store that features fan merchandise designed by and for nerdfighters http://store.dftba.com/
  59. http://store.dftba.com/Sales figures via John Green’s 2013 vidcon keynote $2 million in sales (2013)
  60. http://youtu.be/n7bFLFSiVBk At around 7:30 Valerie2776, the fan who designed this “Pizza John” t-shirt, made enough money in revenue/royalties to graduate from college debt-free* * Which is a big deal here in the USA
  61. https://www.youtube.com/user/theartassignment John and his wife Sara Urist Green (curator at the Indianapolis Museum of Art) create The Art Assignment
  62. They challenge viewers to create and share new works based on concepts from contemporary art http://youtu.be/-TsWM4i-s9Y
  63. http://youtu.be/EE5opIMiD8M ( Animated GIF as a form of portraiture ) http://24.media.tumblr.com/271e7cd471d6f3dc4734528522d46761/tumblr _n2rio8IEv81sfm2j1o1_400.gif
  64. https://www.youtube.com/user/theartassignment 90,215 subscribers 1.3 million views
  65. https://www.youtube.com/user/vlogbrothers/about The Vlogbrothers’ channel has 2.3 million subscribers and 485 million views
  66. https://www.youtube.com/user/vlogbrothers/about The Vlogbrothers’ Network has • 26 channels, • 6,113 videos • 6.2 million subscribers • 828 million views
  67. They have 8 times more views and 7 times more subscribers than the Oprah Winfrey Network’s channel https://www.youtube.com/user/OWN/about
  68. http://livingoutthebox.wordpress.com/2011/03/09/oprah-winfrey- inspirational-quotes/ And I’m a billionaire…
  69. They have 106 times more views and 759 times more subscribers than the Louvre’s YouTube channel.
  70. And the Louvre is the most visited museum on Earth They have 106 times more views and 759 times more subscribers than the Louvre’s YouTube channel.
  71. http://boom.boomtrain.com/john-hank-green-vlogbrothers/ In summary…
  72. http://boom.boomtrain.com/john-hank-green-vlogbrothers/ …In seven years, two lovable nerds used YouTube and their own creativity to build what amounts to a vast educational content community that any museum or cultural institution on the planet would be proud to call their own.
  73. http://boom.boomtrain.com/john-hank-green-vlogbrothers/ They’ve got millions of avid followers, they’ve helped give millions of dollars to charity, they’ve elevated and sustained a discourse about culture, science, thought, suffering, and existence—and they’re having a blast and making people happy.
  74. http://prezi.com/bp4icymlqxks/quien-es-hank-green/ These two guys did all this in 7 years.
  75. http://prezi.com/bp4icymlqxks/quien-es-hank-green/ These two guys did all this in 7 years. I’ve been on website redesign projects that lasted 7 years! I’ve been on committees that took 7 years to write a report! And I work for a $1.3 billion/year company with 6,000 employees!
  76. You’ve probably never heard of the Vlogbrothers or Brotherhood 2.0. Hank and John Green are working in, and they’re part of, a kind of Internet production—a kind of interaction—that is difficult for institutions to think of as legitimate, sufficiently respectable, educational, scholarly, or erudite.
  77. You’ve probably never heard of the Vlogbrothers or Brotherhood 2.0. Hank and John Green are working in, and they’re part of, a kind of Internet production—a kind of interaction—that is difficult for institutions to think of as legitimate, sufficiently respectable, educational, scholarly, or erudite. But it seems that the public doesn’t care. It’s likely that the public doesn’t think of what memory institutions often do as being sufficiently accessible, smart, joyous, attentive, generous, welcoming, imaginative, bold, educational or meaningful to merit much of their attention.
  78. “Science progresses best when observations force us to alter our preconceptions” Vera Rubin
  79. http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg In the 1990s, researchers from the Urban Institute conducted a study of arts and culture participation in underprivileged communities in Oakland, California. Urban Institute report: http://www.urban.org/uploadedpdf/310834_culture_counts.pdf
  80. http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg When they surveyed local residents to find out where they got their culture, they were met with blank stares and a general reply of ‘we don’t have that kind of stuff around here.’
  81. http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg But when they returned a few months later and asked the question another way: “who are the creative people in your community?” - - they got an outpouring of information about the artists, dancers, writers, musicians, and other creative people living nearby.
  82. The problem wasn’t a lack of culture in the community, it was that people weren’t associating their creative lives with the galleries, museums, concert halls, and other formal arts institutions that were created and operated on their behalf. Report: http://www.urban.org/uploadedpdf/310834_culture_counts.pdf https://flic.kr/p/naUzay Thomas Hawke Oakland 2010, CC-BY-NC
  83. http://www.uxforgood.com/project/world-ia-day-2014/ How would you “redesign” the National Endowment for the Arts (USA)?
  84. http://www.uxforgood.com/project/world-ia-day-2014/ In a similar vein, the organization UX for Good held a “design challenge” workshop in Washington, DC last February to help generate new approaches to accomplishing the mission of America’s National Endowment for the Arts. Seven teams of information architects and user experience designers were invited to invent projects, processes, and programs to “support the arts in every community in the United States.”
  85. http://www.uxforgood.com/project/world-ia-day-2014/ In a similar vein, the organization UX for Good held a “design challenge” workshop in Washington, DC last February to help generate new approaches to accomplishing the mission of America’s National Endowment for the Arts. Seven teams of information architects and user experience designers were invited to invent projects, processes, and programs to “support the arts in every community in the United States.” Designers were told they would have the equivalent of the NEA’s $130 million annual budget, staff of 162, and national network of experts— but they were not told that the project was for, or about, the NEA, or that NEA officials were in attendance.
  86. http://www.uxforgood.com/project/world-ia-day-2014/ In a similar vein, the organization UX for Good held a “design challenge” workshop in Washington, DC last February to help generate new approaches to accomplishing the mission of America’s National Endowment for the Arts. Seven teams of information architects and user experience designers were invited to invent projects, processes, and programs to “support the arts in every community in the United States.” When the teams reported back, none of their concepts proposed to use any aspect of the existing cultural infrastructure that the NEA has spent the last 50 years helping to build.
  87. https://flic.kr/p/8wuSaD Houston Symphony Tunes Up [modified] Mike Fisher, CC-BY In the minds of those designers, America’s cultural institutions—its museums, symphonies, operas, ballets, performing arts centers, and other cultural attractions—did not seem to be an asset that would help them support the arts in every community in the United States.
  88. http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2013/aug/22/your-arts-website-is-rubbish Online, it may be no different… “The UK’s 40 biggest cultural venues attract less than 0.04% of UK web traffic”
  89. “The people who are supposed to be doing universal access to knowledge, and are getting $12 billion a year to do it, are not getting the job done.” [Brewster Kahle] Beinecke Rare Book & Manuscript Library Lauren Manning, CC-BY 2.0 http://en.wikipedia.org/wiki/Beinecke_Rare_Book_%26_Manuscript_Library
  90. http://commons.wikimedia.org/wiki/File:Washing_Line,_Iceland.jpg Washing Line in Iceland CC-BY-SA The Clothesline Paradox
  91. Laundromat, Chicago Eddie Quinones, 2005. CC-BY https://www.flickr.com/photos/eddiequinones/63376669 Institutions tend to value activity that can be easily measured (e.g., running a clothes dryer) over equally important activity that eludes measurement (e.g., drying clothes outside)
  92. https://plus.google.com/u/0/+Ti mOReilly/posts/57xa79PfdTU
  93. https://plus.google.com/u/0/+Ti mOReilly/posts/57xa79PfdTU “It’s quite clear to me that there is a new economy of content that is quite possibly larger than the old one, but just not as well measured, because we measure value captured, not value created for users.” —Tim O’Reilly