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Dark Matter - - the dark matter of the internet is open, social, peer-to-peer and read write...

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Keynote for Europeana Creative, Kulturstyrelsen - Danish Agency for Culture, Internet Librarian International (London), Southeastern Museum Conference (USA), Library of Congress Reference Forum, St. John's University Library Forum, University of Oklahoma Digital Humanities Presidential Lecture, Smith Leadership Symposium (Balboa Park, USA)...

The Dark Matter of the Internet - - the dark matter of the internet is open, social, peer-to-peer and read write...and it's the future of libraries, museums, archives, and institutions of all kinds.

Also see the essay on which this talk is based: Dark Matter - - https://medium.com/@mpedson/dark-matter-a6c7430d84d1

And a video of me presenting these slides at the 2014 Southeastern Museums Conference (USA): http://youtu.be/-tdLD5rdRTQ

Published in: Technology

Dark Matter - - the dark matter of the internet is open, social, peer-to-peer and read write...

  1. 1. DARK MATTER Michael Peter Edson | @mpedson Southeastern Museum Conference
  2. 2. The dark matter of the Internet is open, social, peer-to-peer, and read/write… https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC
  3. 3. And it’s the future of museums* * And libraries, and archives, and memory/knowledge/heritage institutions of all kinds
  4. 4. Prelude Mick Jones at the Rock and Roll Public Library (mashup) http://youtu.be/DbW9FwMK49U
  5. 5. Until the 1960s we thought we had a pretty good idea of what the universe was made of. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY
  6. 6. Until the 1960s we thought we had a pretty good idea of what the universe was made of. You, me, and everything in the cosmos was believed to be made up of particles and energy that we could see, touch, smell, hear, or directly measure with the instruments of science. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY
  7. 7. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY But we were wrong
  8. 8. https://flic.kr/p/f2Ezoe Milky Way Over McDonald Observatory Robert Hensley, CC-BY Not just a little wrong But we were wrong
  9. 9. https://flic.kr/p/gjHBFe NGC 6946 - a galaxy in the milky way/NGC 6939 Ram Viswanathan, CC-BY Wrong at a stupendous
  10. 10. Cat's Eye Nebula NASA's Marshall Space Flight Center, CC-BY-NC almost unimaginable scale https://flic.kr/p/55A3pu Wrong at a stupendous
  11. 11. And the way in which we were wrong tells us a lot about how we are using technology to accomplish our missions… https://flic.kr/p/ySFE Hayden Planetarium II Tom Harlow, CC-BY-NC
  12. 12. …and the power and beauty that exist now… http://en.wikipedia.org/wiki/Crab_Nebula Crab Nebula NGC 1952 Hubble and Spitzer image, public domain
  13. 13. https://flic.kr/p/bLk9pk Planetarium 1060 Rowan University, CC-BY-NC just beyond our reach
  14. 14. https://flic.kr/p/oEiKKe Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC Astronomer Vera Rubin http://web.science.mq.edu.au/~orsola/WomenPhysi cs.html
  15. 15. Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC In 1967, American astronomer Vera Rubin, fresh out of graduate school, was studying the rotational speed of the Andromeda galaxy. “A program that no one would care about,” as she herself described it. Andromeda https://flic.kr/p/oEiKKe
  16. 16. http://losmundosdebrana.wordpress.com/2013/05/08/vera-la-espia-de-las-estrellas-i-los-misterios-del-cielo-nocturno/ But on her first night of observations she noticed something strange Vera Rubin
  17. 17. Andromeda Galaxy (M31) NASA/JPL-Caltech http://www.nasa.gov/mission_pages/galex/pia15416.html#.VEN-Kot4ruc The outermost stars of the Andromeda galaxy were traveling way too fast.
  18. 18. Triangulum galaxy Patryk Kizny http://scienceblogs.com/startswithabang/2013/02/25/messier- monday-the-triangulum-galaxy-m33/ In another galaxy, Triangulum, the outermost stars were moving so quickly that there seemed to be an invisible mass of 39 billion missing suns pulling the distant arms of the galaxy forward.
  19. 19. Triangulum galaxy Patryk Kizny http://scienceblogs.com/startswithabang/2013/02/25/messier- monday-the-triangulum-galaxy-m33/ Where was the missing mass? How do you explain 39 billion missing suns?
  20. 20. Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC Vera Rubin had discovered Dark Matter https://flic.kr/p/oEiKKe
  21. 21. Andromeda Galaxy Clearing the Trees Stephen Rahn, CC-BY-NC Vera Rubin had discovered Dark Matter It is now believed that Dark Matter makes up 90% of the mass of the universe. https://flic.kr/p/oEiKKe
  22. 22. And I think the Internet has a kind of dark matter too
  23. 23. It has an enormous mass and force that often can’t be seen or detected by organizations… https://flic.kr/p/7sB165 The Metropolitan Museum of Art at night, NYC Andrew Mace, CC-BY-NC-SA
  24. 24. …Working in traditional ways https://flic.kr/p/e8KMie Cathedral of Learning Hjl, CC-BY-NC
  25. 25. The dark matter of the Internet is open, social, peer-to-peer, read/write… https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC
  26. 26. The dark matter of the Internet is open, social, peer-to-peer, read/write… https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC And without it, we’re only using a small part of what the Internet can do to help us accomplish our missions.
  27. 27. Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC “We became astronomers thinking we were studying the universe, and now we learn that we are just studying the 5 or 10 percent that is luminous.” —Vera Rubin https://flic.kr/p/fXNhAe
  28. 28. Fast forward 40 years from Vera Rubin’s first spiral galaxy measurements in 1967, to January 1, 2007. Brothers Hank and John Green start a project called “Brotherhood 2.0”
  29. 29. Brotherhood 2.0 http://youtu.be/w7s3uaLRKVY
  30. 30. https://www.youtube.com/user/vlogbrothers/videos?flow=grid&sort=da&view=0 Over 1,000 Brotherhood 2.0 videos recorded to date
  31. 31. https://www.youtube.com/user/vlogbrothers/videos?flow=grid&sort=da&view=0 They didn’t start by making a website. They didn’t develop a mobile app. No marketing budget. No content review committee. No brand strategy.
  32. 32. http://youtu.be/0VhYMdnAsyM http://youtu.be/HEW-U9a2Avg http://youtu.be/8Rl9_JvEKaY http://youtu.be/hG_FCQiKUws Just two brothers sharing things that interest them and interacting with people
  33. 33. And to formal institutions, used to working with professional content developers, actors, videographers and web developers, it all looks like a joke http://youtu.be/kv9ogfBGn54
  34. 34. But look at what happens as Hank and John Green move their experiment forward
  35. 35. They create the Vlogbrothers YouTube Channel (January 1, 2007) http://youtu.be/vtyXbTHKhI0?list=PL01DB486622C092C0
  36. 36. People are interested, they interact with their followers “I put up our MySpace page and we already have 69 friends. How did that happen so fast? You put up a little page and then sparks fly up and Boom!” (February 20, 2007) “I am absolutely amazed by the response to my survey. That survey post has over 63 comments.” (Remember, this is 2007, the early days of online video)
  37. 37. They start referring to their followers as nerdfighters—nerds who fight “to reduce worldsuck,” i.e., bad things in the world http://youtu.be/FyQi79aYfxU
  38. 38. • They begin to notice that the nerdfighters are interested in social causes • They encourage nerdfighters to donate money to certain charities. (The nerdfighters respond with great enthusiasm.)
  39. 39. They incorporate the Foundation to Decrease World Suck, Inc., a Montana based 501(c)3 charitable organization, to receive and re- distribute the charitable donations of nerdfighters. http://fightworldsuck.org/
  40. 40. They incorporate the Foundation to Decrease World Suck, Inc., a Montana based 501(c)3 charitable organization, to receive and re- distribute the charitable donations of nerdfighters. http://fightworldsuck.org/ (Isn’t reducing world suck our job too?)
  41. 41. They create the Project for Awesome, an online film festival in which nerdfighters submit short YouTube videos promoting their favorite charities. http://www.projectforawesome.com/ http://circuitsandwires.wordpress.com/author/circuitsandwires/page/3/
  42. 42. In 2013, the Project for Awesome raised $869,146 for the Foundation to Decrease Worldsuck, which then redistributed the money to charities chosen by the nerdfighter community. http://www.projectforawesome.com/
  43. 43. They begin talking about Kiva, a non-profit microfinance organization that lets individuals make small, short-term loans to low-income entrepreneurs around the world. http://www.kiva.org/
  44. 44. http://www.kiva.org/team/nerdfighters The Nerdfighters Kiva group has lent $4.5 million through over 150,000 loans
  45. 45. https://web.archive.org/web/20140406051900/http://vidcon.com/ In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos
  46. 46. https://web.archive.org/web/20140406051900/http://vidcon.com/ In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos VidCon sells out its 1,400 seat venue, in advance
  47. 47. https://web.archive.org/web/20140406051900/http://vidcon.com/ In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos VidCon sells out its 1,400 seat venue, in advance (The 2014 VidCon sold out its 18,000 seat venue, in advance)
  48. 48. In 2010, Hank green creates the VidCon conference for creators and fans of YouTube videos Note: Vidcon 2014’s 41 featured speakers (most of whom you’ve probably never heard of) have a combined total of 141 million YouTube subscribers and 16.5 BILLION views. https://docs.google.com/spreadsheets/d/1-xthcq9nXpA-uOdzQ8cSfVypFfvNhTv6GFCeTRrDWWE/edit?usp=sharing
  49. 49. http://youtu.be/OPlo_T_PZsE In 2013, John and Hank sell out Carnegie Hall for “An Evening of Awesome” http://www.nytimes.com/2013/01/17/books/john-and-hank-green- bring-their-show-to-carnegie-hall.html
  50. 50. https://www.youtube.com/user/crashcourse With a grant from Google, they create Crash Course, a YouTube channel of short, educational science and humanities videos
  51. 51. https://www.youtube.com/user/crashcourse
  52. 52. https://www.youtube.com/user/crashcourse
  53. 53. https://www.youtube.com/user/crashcourse
  54. 54. https://www.youtube.com/user/crashcourse/about Crash Course has 2.3 million subscribers and 147 million views
  55. 55. https://subbable.com/ To sustain Crash Course after the Google grant ran out, they create their own crowd-funding platform, Subbable…
  56. 56. Subbable allows people to support ongoing creative projects with small monthly donations— including donations of $0. https://subbable.com/crashcourse
  57. 57. “…Because people who are struggling financially have enough trouble in their lives without feeling that they can’t fully be part of something that matters to them, simply because they don’t have money.” http://youtu.be/dYistIWBqYA [around 10:37]. Also see http://youtu.be/LNalIyHtqHo —John Green Image: http://youtu.be/1mUDw0sRZV0
  58. 58. They create DFTBA Records (“Don’t Forget To Be Awesome”), an online store that features fan merchandise designed by and for nerdfighters http://store.dftba.com/
  59. 59. http://store.dftba.com/Sales figures via John Green’s 2013 vidcon keynote $2 million in sales (2013)
  60. 60. http://youtu.be/n7bFLFSiVBk At around 7:30 Valerie2776, the fan who designed this “Pizza John” t-shirt, made enough money in revenue/royalties to graduate from college debt-free* * Which is a big deal here in the USA
  61. 61. https://www.youtube.com/user/theartassignment John and his wife Sara Urist Green (curator at the Indianapolis Museum of Art) create The Art Assignment
  62. 62. They challenge viewers to create and share new works based on concepts from contemporary art http://youtu.be/-TsWM4i-s9Y
  63. 63. http://youtu.be/EE5opIMiD8M ( Animated GIF as a form of portraiture ) http://24.media.tumblr.com/271e7cd471d6f3dc4734528522d46761/tumblr _n2rio8IEv81sfm2j1o1_400.gif
  64. 64. https://www.youtube.com/user/theartassignment 90,215 subscribers 1.3 million views
  65. 65. https://www.youtube.com/user/vlogbrothers/about The Vlogbrothers’ channel has 2.3 million subscribers and 485 million views
  66. 66. https://www.youtube.com/user/vlogbrothers/about The Vlogbrothers’ Network has • 26 channels, • 6,113 videos • 6.2 million subscribers • 828 million views
  67. 67. They have 8 times more views and 7 times more subscribers than the Oprah Winfrey Network’s channel https://www.youtube.com/user/OWN/about
  68. 68. http://livingoutthebox.wordpress.com/2011/03/09/oprah-winfrey- inspirational-quotes/ And I’m a billionaire…
  69. 69. They have 106 times more views and 759 times more subscribers than the Louvre’s YouTube channel.
  70. 70. And the Louvre is the most visited museum on Earth They have 106 times more views and 759 times more subscribers than the Louvre’s YouTube channel.
  71. 71. http://boom.boomtrain.com/john-hank-green-vlogbrothers/ In summary…
  72. 72. http://boom.boomtrain.com/john-hank-green-vlogbrothers/ …In seven years, two lovable nerds used YouTube and their own creativity to build what amounts to a vast educational content community that any museum or cultural institution on the planet would be proud to call their own.
  73. 73. http://boom.boomtrain.com/john-hank-green-vlogbrothers/ They’ve got millions of avid followers, they’ve helped give millions of dollars to charity, they’ve elevated and sustained a discourse about culture, science, thought, suffering, and existence—and they’re having a blast and making people happy.
  74. 74. http://prezi.com/bp4icymlqxks/quien-es-hank-green/ These two guys did all this in 7 years.
  75. 75. http://prezi.com/bp4icymlqxks/quien-es-hank-green/ These two guys did all this in 7 years. I’ve been on website redesign projects that lasted 7 years! I’ve been on committees that took 7 years to write a report! And I work for a $1.3 billion/year company with 6,000 employees!
  76. 76. You’ve probably never heard of the Vlogbrothers or Brotherhood 2.0. Hank and John Green are working in, and they’re part of, a kind of Internet production—a kind of interaction—that is difficult for institutions to think of as legitimate, sufficiently respectable, educational, scholarly, or erudite.
  77. 77. You’ve probably never heard of the Vlogbrothers or Brotherhood 2.0. Hank and John Green are working in, and they’re part of, a kind of Internet production—a kind of interaction—that is difficult for institutions to think of as legitimate, sufficiently respectable, educational, scholarly, or erudite. But it seems that the public doesn’t care. It’s likely that the public doesn’t think of what memory institutions often do as being sufficiently accessible, smart, joyous, attentive, generous, welcoming, imaginative, bold, educational or meaningful to merit much of their attention.
  78. 78. “Science progresses best when observations force us to alter our preconceptions” Vera Rubin
  79. 79. http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg In the 1990s, researchers from the Urban Institute conducted a study of arts and culture participation in underprivileged communities in Oakland, California. Urban Institute report: http://www.urban.org/uploadedpdf/310834_culture_counts.pdf
  80. 80. http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg When they surveyed local residents to find out where they got their culture, they were met with blank stares and a general reply of ‘we don’t have that kind of stuff around here.’
  81. 81. http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg But when they returned a few months later and asked the question another way: “who are the creative people in your community?” - - they got an outpouring of information about the artists, dancers, writers, musicians, and other creative people living nearby.
  82. 82. The problem wasn’t a lack of culture in the community, it was that people weren’t associating their creative lives with the galleries, museums, concert halls, and other formal arts institutions that were created and operated on their behalf. Report: http://www.urban.org/uploadedpdf/310834_culture_counts.pdf https://flic.kr/p/naUzay Thomas Hawke Oakland 2010, CC-BY-NC
  83. 83. http://www.uxforgood.com/project/world-ia-day-2014/ How would you “redesign” the National Endowment for the Arts (USA)?
  84. 84. http://www.uxforgood.com/project/world-ia-day-2014/ In a similar vein, the organization UX for Good held a “design challenge” workshop in Washington, DC last February to help generate new approaches to accomplishing the mission of America’s National Endowment for the Arts. Seven teams of information architects and user experience designers were invited to invent projects, processes, and programs to “support the arts in every community in the United States.”
  85. 85. http://www.uxforgood.com/project/world-ia-day-2014/ In a similar vein, the organization UX for Good held a “design challenge” workshop in Washington, DC last February to help generate new approaches to accomplishing the mission of America’s National Endowment for the Arts. Seven teams of information architects and user experience designers were invited to invent projects, processes, and programs to “support the arts in every community in the United States.” Designers were told they would have the equivalent of the NEA’s $130 million annual budget, staff of 162, and national network of experts— but they were not told that the project was for, or about, the NEA, or that NEA officials were in attendance.
  86. 86. http://www.uxforgood.com/project/world-ia-day-2014/ In a similar vein, the organization UX for Good held a “design challenge” workshop in Washington, DC last February to help generate new approaches to accomplishing the mission of America’s National Endowment for the Arts. Seven teams of information architects and user experience designers were invited to invent projects, processes, and programs to “support the arts in every community in the United States.” When the teams reported back, none of their concepts proposed to use any aspect of the existing cultural infrastructure that the NEA has spent the last 50 years helping to build.
  87. 87. https://flic.kr/p/8wuSaD Houston Symphony Tunes Up [modified] Mike Fisher, CC-BY In the minds of those designers, America’s cultural institutions—its museums, symphonies, operas, ballets, performing arts centers, and other cultural attractions—did not seem to be an asset that would help them support the arts in every community in the United States.
  88. 88. http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2013/aug/22/your-arts-website-is-rubbish Online, it may be no different… “The UK’s 40 biggest cultural venues attract less than 0.04% of UK web traffic”
  89. 89. “The people who are supposed to be doing universal access to knowledge, and are getting $12 billion a year to do it, are not getting the job done.” [Brewster Kahle] Beinecke Rare Book & Manuscript Library Lauren Manning, CC-BY 2.0 http://en.wikipedia.org/wiki/Beinecke_Rare_Book_%26_Manuscript_Library
  90. 90. http://commons.wikimedia.org/wiki/File:Washing_Line,_Iceland.jpg Washing Line in Iceland CC-BY-SA The Clothesline Paradox
  91. 91. Laundromat, Chicago Eddie Quinones, 2005. CC-BY https://www.flickr.com/photos/eddiequinones/63376669 Institutions tend to value activity that can be easily measured (e.g., running a clothes dryer) over equally important activity that eludes measurement (e.g., drying clothes outside)
  92. 92. https://plus.google.com/u/0/+Ti mOReilly/posts/57xa79PfdTU
  93. 93. https://plus.google.com/u/0/+Ti mOReilly/posts/57xa79PfdTU “It’s quite clear to me that there is a new economy of content that is quite possibly larger than the old one, but just not as well measured, because we measure value captured, not value created for users.” —Tim O’Reilly
  94. 94. https://plus.google.com/u/0/+Ti mOReilly/posts/57xa79PfdTU “It’s quite clear to me that there is a new economy of content that is quite possibly larger than the old one, but just not as well measured, because we measure value captured, not value created for users.” —Tim O’Reilly mission-driven organizations should be all about creating value for users!
  95. 95. http://www.forbes.com/sites/ericsavitz/2012/11/12/techonomy-mits-brynjolfsson-says-gdp-undervalues-free-goods/
  96. 96. http://www.forbes.com/sites/ericsavitz/2012/11/12/techonomy-mits-brynjolfsson-says-gdp-undervalues-free-goods/ “The value of free Internet goods in 2011 was about $300 billion — and increasing at a rate of about $40 billion a year.” —Eric Brynjolfsson
  97. 97. To scale up and scale out http://www.droog.com/webshop/products/tattoo---still-life-with-flowers/https://www.rijksmuseum.nl/en/rijksstudio
  98. 98. We have some great projects and experiments to build on. To scale up and scale out http://www.droog.com/webshop/products/tattoo---still-life-with-flowers/https://www.rijksmuseum.nl/en/rijksstudio
  99. 99. To scale up and scale out https://www.rijksmuseum.nl/en/rijksstudio The question now is how to get those projects and experiments to scale up, to more users, and scale out, to more of our profession
  100. 100. https://flic.kr/p/mqZqzh At the museum Bruno Casonato, CC-BY-SA Leaders of cultural technology projects often tell me that they have to fight tooth-and-nail for every dollar of funding and every “yes” of permission from their superiors. To scale up and scale out
  101. 101. https://flic.kr/p/86GyjS MOMA: Last Day for Marina Abramović [modified] Dan Nguyen, CC-BY-NC Even for projects that are considered to be successful, project teams are painfully aware of how much more they could be doing to scale the impact of their initiatives, if they had adequate support. To scale up and scale out
  102. 102. A director of a digital media group at a major metropolitan library system told me of a recent award- winning project that took two years to bring to fruition… CERN, Explore Science Museum [modified] Vladislav Bezrukov, CC-BY https://flic.kr/p/dQbMQd To scale up and scale out
  103. 103. https://flic.kr/p/dQbMQd “It’s been great, but we should be doing 10 of those a year.” CERN, Explore Science Museum [modified] Vladislav Bezrukov, CC-BY To scale up and scale out
  104. 104. Small projects and small outcomes aren’t a question of the glass being half empty or half full… http://en.wikipedia.org/wiki/Is_the_glass_half_empty_or_half_full%3F
  105. 105. Huge Tank – Georgia Aquarium Chris H, CC-BY-NC https://flic.kr/p/6i52sd The disconnect here is that the glass—the Internet and the dark matter of open, social, read/write culture—is so much bigger than we are accustomed to seeing and thinking about.
  106. 106. Huge Tank – Georgia Aquarium Chris H, CC-BY-NC https://flic.kr/p/6i52sd THE GLASS IS HUGE and getting bigger every minute
  107. 107. 2010—Clay Shirky asserts: every year there are 1 trillion hours of free time among among the educated, Internet- connected citizens of Earth that can be used for a higher purpose
  108. 108. But a billion people have joined the Internet since 2010
  109. 109. http://www.internetlivestats.com/internet-users/
  110. 110. And another 5 billion people are likely to come online in the next decade From http://youtu.be/z3Ynp2gjfQY
  111. 111. “Within my lifetime I fully expect almost every living human adult, and most children, in the world to own one. http://edge.org/response-detail/10646 Keith Devlin Executive Director, H-STAR Institute, Stanford University …The mobile phone. … That puts global connectivity, immense computational power, and access to all the world's knowledge amassed over many centuries, in everyone’s hands. The world has never, ever, been in that situation before…
  112. 112. http://www.internetlivestats.com/internet-users/
  113. 113. https://flic.kr/p/4E7q6D Scene From a Museum Thomas Hawk, CC-BY-NC
  114. 114. https://flic.kr/p/4E7q6D Scene From a Museum Thomas Hawk, CC-BY-NC We’re so accustomed to the scale of attention that we get from visitation to bricks-and-mortar buildings that it’s difficult to understand how big the Internet is—
  115. 115. https://flic.kr/p/4E7q6D Scene From a Museum Thomas Hawk, CC-BY-NC We’re so accustomed to the scale of attention that we get from visitation to bricks-and-mortar buildings that it’s difficult to understand how big the Internet is— and how much attention, curiosity, and creativity a couple of billion people can have.
  116. 116. http://www.internetlivestats.com/internet-users/
  117. 117. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox 2011 140 billion images on Facebook 10,000 times larger than the online image collection of the Library of Congress
  118. 118. http://money.cnn.com/2012/10/04/technology/facebook-billion-users/ 2012
  119. 119. September 16, 2013 http://mashable.com/2013/09/16/facebook-photo-uploads/ 2013 “Here's how 350 million photos per day looks in smaller increments of time:  14.58 million photo uploads per hour.  243,000 photo uploads per minute.  4,000 photo uploads per second.
  120. 120. “Mobile is eating the world, 2013 edition” http://ben-evans.com/benedictevans/2013/11/5/mobile-is-eating-the- world-autumn-2013-edition 1.2 billion photos uploaded to the top four mobile social sites every day 2013
  121. 121. “The photo universe created by hundreds of millions of people might be considered a mega-documentary, without a script or director. Lev Manovich Watching the World Aperture 214 http://aperture.org/shop/aperture-214-documentary- expanded-magazine
  122. 122. http://reddit.com/about
  123. 123. http://reddit.com/about “We power awesome communities”
  124. 124. http://reddit.com/about “Reddit enables the individual…to reach millions”
  125. 125. http://reddit.com/about Reddit meetup in Bangalore, India
  126. 126. http://reddit.com/about ZOMG!!!!
  127. 127. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on The top “Ask me Anything” sessions
  128. 128. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on Barack Obama
  129. 129. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on Sir David Attenborough
  130. 130. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on Bill Gates
  131. 131. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on “I am the guy with two penises, Ask Me Anything”
  132. 132. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on “People are hungry for stories. It's part of our very being. Storytelling is a form of history, of immortality too. It goes from one generation to another.” Studs Terkel Legendary Chicago journalist and author of “Working” Image via http://en.wikipedia.org/wiki/Studs_Terkel
  133. 133. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on “The reason nearly everything we put on the Internet seems trivial is because, seen in isolation, nearly everything we do is trivial. There is nothing of particular moment in the conversation I have with my wife at the dinner table… These meaningless interactions make up nearly the whole of our lives. They are the invisible threads that bind us to our friends and families…The momentous arises only from the trivial.” Cory Doctorow Information Doesn’t Want to be Free Photo: Jonathan Worth, Creative Commons Attribution 3.0
  134. 134. http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on “The reason nearly everything we put on the Internet seems trivial is because, seen in isolation, nearly everything we do is trivial. There is nothing of particular moment in the conversation I have with my wife at the dinner table… These meaningless interactions make up nearly the whole of our lives. They are the invisible threads that bind us to our friends and families…The momentous arises only from the trivial.” Cory Doctorow Information Doesn’t Want to be Free Photo: Jonathan Worth, Creative Commons Attribution 3.0
  135. 135. http://tumblr.com million billion
  136. 136. Http://www.pinterest.com/ Pinterest: 30 billion pins on 750 million boards In three years Pinterest grew from a sketch on a napkin to this
  137. 137. https://www.techdirt.com/blog/casestudies/articles/20140117/11412 925921/artists-embracing-rather-than-fighting-bittorrent-seeing- amazing-results.shtml • 8.9m downloads • 419,000 added to mailing list • 130,000 link to iTunes • 68,000 remixes of his tracks Moby using BitTorrent Bundles “…artists who embrace what new technologies allow seem to see much better results than trying to resist the future”
  138. 138. The best online library you never heard of… Library.nu contained between 400,000 and a million free books, and was shut down in 2012 by a publishing industry lawsuit http://www.aljazeera.com/indepth/opinion/2012/02/2012227143813304790.html
  139. 139. http://www.aljazeera.com/indepth/opinion/2012/02/2012227143813304790.html “The world, is should not come as a surprise, is filled with people who want desperately to learn. This is what our world should be filled with. This is what scholars work hard to create: a world of reading, learning, thinking and scholarship…[but] the global demand for learning and scholarship is not being met by the contemporary publishing industry.”
  140. 140. http://cikitsa.blogspot.com/2012/02/website-formerly-known-as-httplibrary.html
  141. 141. http://cikitsa.blogspot.com/2012/02/website-formerly-known-as-httplibrary.html “What has annoyed the publishers most, according to their own statement, is that library.nu earned an estimated ten million dollars in advertising revenue… If it is even partly true, it provides a stinging indictment of the publishers themselves, that they have not had the imagination or creativity to create a business model that could generate this kind of revenue and share it with their authors.”
  142. 142. https://www.kickstarter.com/year/2013/?ref=footer#0-home
  143. 143. https://www.kickstarter.com/year/2013/?ref=footer#0-home 3 million people from 214 countries/territories and all 7 continents pledged $480 million to 19,911 projects
  144. 144. https://www.kickstarter.com/projects/fred/emoji-dick?ref=yir2013
  145. 145. https://www.kickstarter.com/projects/701554058/wallonwall-a-photo-exhibition-on-the-berlin-wall?ref=yir2013
  146. 146. https://www.kickstarter.com/projects/1733243159/pacman-and-peso-make-a-music-video-in-north-korea?ref=yir2013
  147. 147. https://www.kickstarter.com/projects/2054592112/mini-museum Mini Museum $38,000 goal $1,226,811 received
  148. 148. https://www.kickstarter.com/blog/thanks-a-billion
  149. 149. https://www.kickstarter.com/1billion (scroll down) Supporters came from 224 countries
  150. 150. http://toolserver.org/~emijrp/wikimediacounter/ 2.2 billion edits to wikimedia projects (November 2014) http://tools.wmflabs.org/wmcounter//
  151. 151. http://smarthistory.khanacademy.org/ The Khan Academy’s art history website Smarthistory served over 2 million learners from 200 countries last semester.
  152. 152. http://ocw.mit.edu/about/next-decade/initiatives/ MIT Open Courseware First decade: 100 million served Second decade goal: 1 billion served
  153. 153. “We used to define the value of an artwork by its frame. It’s in a museum. It’s validated by critics. It’s priced by a label or a store. It is owned. And so on. And not really, any more… http://blog.bittorrent.com/2014/01/16/the-bittorrent-report-2013-edition/
  154. 154. http://blog.bittorrent.com/2014/01/16/the-bittorrent-report-2013-edition/ “…We’ve been watching our art objects become social objects. 2013 was the year that it stuck. Content has finally caught up with the Internet: value = virality…
  155. 155. http://blog.bittorrent.com/2014/01/16/the-bittorrent-report-2013-edition/ “… The point of virality is participation in the emotion of the story, and participation in its popularity. This requires a different kind of creative good.” Mat Mason Chief Content Officer Bittorrent
  156. 156. “Openness is not just about distributing information. It is also a matter of being present in order to interact and cooperate with the people who want to follow you. Ideally, openness allows you to work together with members of the community.” —Merete Sanderhoff http://www.sharingiscaring.smk.dk/en
  157. 157. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
  158. 158. “At TED, we’ve become a little obsessed with this idea of openness.” http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
  159. 159. “We opened up our talks to the world, and suddenly there are millions of people out there helping spread our speakers’ ideas, and thereby making it easier for us to recruit and motivate the next generation of speakers.” http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
  160. 160. “By opening up our translation program, thousands of heroic volunteers — some of them watching online right now, and thank you! — have translated our talks into more than 70 languages, thereby tripling our viewership in non- English-speaking countries.” http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
  161. 161. “By giving away our TEDx brand, we suddenly have a thousand-plus live experiments in the art of spreading ideas….” http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
  162. 162. “And these organizers, they’re seeing each other, they’re learning from each other. We are learning from them. We’re getting great talks back from them. The wheel is turning.” http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
  163. 163. http://blog.ted.com/2012/11/13/ted-reaches-its-billionth-video-view/
  164. 164. But is a TED talk as good as a visit to a museum?
  165. 165. Try Googling “Ted talk made me cry”
  166. 166. http://www.ted.com/talks/ed_gavagan_a_story_about_knots_and_surgeons
  167. 167. https://www.ted.com/talks/henry_evans_and_chad_jenkins_meet_the_robots_for_humanity
  168. 168. http://www.ted.com/talks/sugata_mitra_the_child_driven_education?language=en
  169. 169. https://youtu.be/fa6ERdxyYdo What to expect from libraries in the 21st century: Pam Sandlian Smith
  170. 170. I've Been to Paris, indrarado CC-BY-NC https://flic.kr/p/pbfgay And then think about what often happens in museums
  171. 171. “[A museum visit] isn’t this amazing, contemplative, aesthetic, transcendent experience. It’s jostling crowds, it’s feeling hungry, it’s being annoyed by the people you’re with sometimes, it’s feeling disappointed that you can’t have the reaction that the museum wants you to have—that you don’t have the knowledge and the background to get there. I mean, it’s a whole range of complicated things.” Beth Harris, dean of art and history, Khan Academy
  172. 172. “[A museum visit] isn’t this amazing, contemplative, aesthetic, transcendent experience. It’s jostling crowds, it’s feeling hungry, it’s being annoyed by the people you’re with sometimes, it’s feeling disappointed that you can’t have the reaction that the museum wants you to have—that you don’t have the knowledge and the background to get there. I mean, it’s a whole range of complicated things.” Beth Harris, dean of art and history, Khan Academy
  173. 173. “[A museum visit] isn’t this amazing, contemplative, aesthetic, transcendent experience. It’s jostling crowds, it’s feeling hungry, it’s being annoyed by the people you’re with sometimes, it’s feeling disappointed that you can’t have the reaction that the museum wants you to have—that you don’t have the knowledge and the background to get there. I mean, it’s a whole range of complicated things.” Beth Harris, dean of art and history, Khan Academy
  174. 174. http://politiken.dk/kultur/ECE2440162/danske-museer-famler-med-de-digitale-teknologier/ "If I must be honest: Many museums are boring. It seems as though they are out of sync with their users.” Dina Myrup Raabjerg Alexandra Institute (DK)
  175. 175. http://www.si.edu/Content/opanda/docs/Rpts 2001/01.10.ArtPublic.Final.pdf “One of the most striking results of this generation- worth of museum audience studies is that the explicit aims of exhibition planners are rarely achieved to any significant degree.”
  176. 176. http://www.pewinternet.org/2014/03/13/library-engagement-typology/http://www.pewinternet.org/2014/03/13/pew-research-more-than-two-thirds-of-americans- are-actively-engaged-with-public-libraries/
  177. 177. http://www.pewinternet.org/2014/03/13/library-engagement-typology/http://www.pewinternet.org/2014/03/13/pew-research-more-than-two-thirds-of-americans- are-actively-engaged-with-public-libraries/ “Libraries loom large in the public imagination, and are generally viewed very positively”
  178. 178. http://thefederalist.com/2014/03/18/libraries-are-failing-america/
  179. 179. http://thefederalist.com/2014/03/18/libraries-are-failing-america/ “The public may imagine that libraries are dynamic centers of learning and community, but the [survey] data seems suggest that they’re mostly places where your prosperous neighbors borrow books and movies without having to directly pay for them.”
  180. 180. http://thefederalist.com/2014/03/18/libraries-are-failing-america/ “…This isn’t a libertarian critique or an elitist one… “…it’s simply an attempt to point out that libraries fail to fulfill their self-defined purpose.”
  181. 181. https://flic.kr/p/cvbKGd Cologne: Museum Ludwig Gisella Klein, CC-BY-NC Does the public have to settle for what institutions give them?
  182. 182. https://flic.kr/p/cvbKGd Cologne: Museum Ludwig Gisella Klein, CC-BY-NC Does the public have to settle for what institutions give them? No!
  183. 183. Permissionless Innovation https://www.librarything.com/work/14343122 “During the industrial revolution, you had to open a factory. Alexis Ohanian • Co-founder of Reddit • Author of Without Their Permission: How the 21st century will be made, not managed With the Internet revolution, you only need to open a laptop.”
  184. 184. “If you wanted to start a company back in 2000 it was a lot more difficult than it is today. You’d actually have to go out and buy dedicated servers…Over this last decade the barrier to entry has been lowered quite a bit, to where if you have something new you want to explore it really is a couple thousand dollars to get something off the ground and launch it… It’s just so much easier than it was even just a few years ago.” This Week in Tech episode 228 http://twit.tv/show/this-week-in-tech/228 December 27, 2009 Permissionless Innovation Kevin Rose Angel investor Partner at Google Ventures Founder, Digg
  185. 185. “…I speak to many people whose organizations have not even considered what digital transformation looks like. Not considered a world where customers will always have better technology and communication abilities than they do.” http://paulbromford.wordpress.com/2013/05/ 21/the-battle-against-digital-disruption/ Permissionless Innovation Paul Taylor The Battle Against Digital Disruption
  186. 186. http://commons.wikimedia.org/wiki/File:Oblique_facade_2,_US_Supreme_Court.jpg The staff of the Sunlight Foundation redesigned the website of the US Supreme Court… Without their permission
  187. 187. https://sunlightfoundation.com/blog/2009/06/02/redesigning-the-government-the-us-supreme-court/ “The current web site has many shortcomings…”
  188. 188. https://flic.kr/p/7BcpjESlidewalk, by Intangibleart, CC-BY Snowpocalypse 2010 Washington, DC
  189. 189. https://flic.kr/p/7BcpjESlidewalk, by Intangibleart, CC-BY After a blizzard forced the ASAE* to cancel their massive technology conference in 2010, stranded vendors and attendees created their own replacement conference Snowpocalypse 2010 Washington, DC * American Society of Association Executives
  190. 190. In 36 hours, volunteers used Twitter, YouTube, wikis, and other free tools to create a conference that it usually takes a staff of 20 almost a year to organize http://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=48526
  191. 191. Francesca De Gottardo, Alessandro D’Amore, Valeria Gasparotti, Aurora Raimondi Cominesi, Federica Rossi In 2014, a group of Italian museum lovers became frustrated by the lack of online engagement among Italian institutions
  192. 192. https://facebook.com/groups/svegliamuseo So they created a Facebook page and a brand— Svegliamuseo (literally “wake up, museums!”)
  193. 193. http://www.svegliamuseo.com/ …And they created a blog
  194. 194. https://twitter.com/svegliamuseo …And a Twitter account
  195. 195. Download in Italian at http://www.svegliamuseo.com/it/ebook-guida-pratica-per-i-musei/ …And they published an e-book Fast…By the time I heard they were doing it they were already done
  196. 196. Download in Italian at http://www.svegliamuseo.com/it/ebook-guida-pratica-per-i-musei/ “Our ebook addresses Museum professionals approaching social networks, or the web in general, for the very fist time, as well as those more experienced but eager to know more.”
  197. 197. Uffizi Gallery, Florence Chis Wee, CC-BY 2.0 http://it.wikipedia.org/wiki/Galleria_degli_Uffizi#mediaviewer/File:Uff izi_Gallery,_Florence.jpg The Uffizi gallery Art historian Alexandra Korey created her own e-book and app for the Uffizi gallery (without their permission)
  198. 198. http://www.arttrav.com/florence/uffizi-app/
  199. 199. “If there is one museum in the world that is worth spending a lot of time in, it’s the Uffizi. Unfortunately, it’s not a museum that loves visitors, and that visitors love. It’s a museum that desperately needs a guide…I took it upon myself to write that guide.” Alexandra Korey @arttrav
  200. 200. http://www.arttrav.com/florence/uffizi-app/ “[We] started watching YouTube videos on how to make an app” “40 hours of …watching tutorials and figuring out how to program” “25 hours to write the app…plus a whole bunch of editing” “Instead of going to to the beach [for August holidays] I wrote it.” Rough notes from 2014 interview with Alexandra Korey
  201. 201. https://twitter.com/InvasioniDigita Invasion Digitali stages “digital invasions” of museums, by their audiences
  202. 202. http://www.invasionidigitali.it/en
  203. 203. Http://www.invasionidigitali.it/en/content/how-organize-invasion “Spot a museum…or any other place that you love and that you think has a story to tell...
  204. 204. http://www.museomix.org/en/about/ MuseoMix stages museum events to create “A networked museum in touch with its communities”
  205. 205. http://vimeo.com/49902505 “We take pictures and liberate them to the web.” MuseoMix founder Samuel Basson
  206. 206. Fin de la présentation du matin dans la salle des... Lorena Biret, CC-BY https://flic.kr/p/aDLcjo In-museum events orchestrated by Invasion Digitali and MuseoMix are joyous, creative, and celebratory
  207. 207. https://www.youtube.com/playlist?list=PLbTknSCqWiaeHrqtReu2zLNYt_Vc3ZQOr https://www.youtube.com/user/Museomix/videos YouTube used as a gallery, classroom, and party
  208. 208. https://www.youtube.com/user/Museomix/videos “You need clear, open visibility of what the best people in [the] crowd are capable of, because that is how you will learn how you will be empowered to participate.” —Chris Anderson http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovationhttp://youtu.be/QYjP5ijpriI?list=UUJl1_ZCKNVFFVIpVG6fMWUg
  209. 209. http://mod.blogs.com/art_mobs/ 2004—Art Mobs facilitated audience- created podcast tours (without MoMA’s permission)
  210. 210. http://audiotourhack.com/unadulterated 2014 Moma Unadulterated: museum tours created for kids, by kids
  211. 211. http://laughingsquid.com/museum-hack-a-subversive-non-traditional-tour-of-new-york-citys-metropolitan-museum-of-art/ Museum Hack— outsider tours of the Metropolitan Museum of Art
  212. 212. http://laughingsquid.com/museum-hack-a-subversive-non-traditional-tour-of-new-york-citys-metropolitan-museum-of-art/ “The Metropolitan Museum of Art can be intimidating… …So we hacked it.” Nick Gray, Museum Hack
  213. 213. http://youtu.be/3wU65Ka0Lq8
  214. 214. http://youtu.be/3wU65Ka0Lq8 Mick Jones of The Clash, at the opening of the Rock and Roll Public Library in London, 2009
  215. 215. http://youtu.be/3wU65Ka0Lq8 Not an “official” video by the library, but recorded on a mobile phone by a visitor from Brazil and posted to YouTube
  216. 216. I recorded it to remember and to show to my friends here in Brazil this special day. I'm very surprised that people around the world are still seeing this video and write thanking me for sharing this moment. This is amazing! Isabela Cordaro November, 2013 (via email) “The space was very small and I think it created this intimate mood… The concert was very emotional, I cried a lot when Mick Jones talked about Joe Strummer - and he cried too! - especially when he played ‘Stay Free.’
  217. 217. http://youtu.be/3wU65Ka0Lq8 263,193 views
  218. 218. Passionate, creative, sharing people like Isabela Cordaro are everywhere—we need only to look for them, and meet them at eye level, as friends.
  219. 219. “Only with the Internet can a peasant I have never met hear my voice and I can learn what’s on his mind. A fairy tale has come true.” Ai Weiwei http://www.globaltimes.cn/special/2009-11/488006_2.html
  220. 220. “I realized the community has never been about us, Hank. It’s been about having big conversations around big questions and lifting up people who need it.” John Green http://youtu.be/LcyCEwRb5As
  221. 221. The open, social, and collaborative platforms of the read-write web make projects these inevitable, and even the largest, most brilliant institutions can not match the wit and energy of their followers, particularly when those followers are part of a network that connects more than a third of humanity. We should expect to see countless thousands of projects like these as the Internet continues to grow, platforms become more powerful and easier to use, and citizens become more confident in their abilities to challenge, help, and even surpass the accomplishments of what have previously been sacrosanct institutions. Our choice will be whether to ignore or discourage these people, compete with them, or dedicate ourselves to ensuring their lifelong success.
  222. 222. https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC
  223. 223. https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC Until recently, we thought we had a pretty good idea of what museums were made of.
  224. 224. https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC Museums — and with them libraries, archives, and cultural and educational institutions of all kinds—were made of buildings, collections, staff, and visitors: things we could see, touch, smell, hear, or directly measure by counting tickets sold and people through our doors.
  225. 225. https://flic.kr/p/fXNhAe Rare 360-degree Panorama of the Southern Sky Peter Rueger , CC-BY-NC But we were wrong. Not just a little wrong...
  226. 226. Wrong at a stupendous almost unimaginable scale http://www.nasa.gov/multimedia/imagegallery/image_feature_1940.html Sunset over South America NASA (public domain)
  227. 227. https://flic.kr/p/rTh2R A private reception entrance Éole Wind, CC-BY-NC Like the universe before Vera Rubin discovered dark matter, we were seeing only the small percentage of cultural activity that we expected to see, where we expected to see it, when we expected to see it.
  228. 228. https://flic.kr/p/crvkuh Summer Solstice The Zender Agenda, CC-BY Our institutions can play a huge role in the story of how Earth’s 7 billion citizens will lead their lives; make and participate in their culture; learn, share, invent, create, cry, laugh, and do in the future…
  229. 229. https://flic.kr/p/aaAwhV Crown Fountain at Night Jackman Chiu, CC-BY-NC …If we begin to work with true conviction in the areas of the Internet that are less familiar to us and more familiar to the public.
  230. 230. https://flic.kr/p/bLk9pk Planetarium 1060 Rowan University, CC-BY-NC We often forget that Tim Berners-Lee designed the World Wide Web to have a remarkable central characteristic
  231. 231. “This is for everyone! Tim Berners-Lee sent this tweet at the opening of the London 2012 Olympic games Everyone who joined would automatically be granted the right to both consume and produce—to read, and write—on equal footing with everyone else. Story: http://www.zdnet.com/uk/web-inventor-tim-berners-lee-stars-in-olympics-opening-ceremony-7000001744/
  232. 232. “The idea was that anybody who used the web would have a space where they could write, and so the first browser was an editor—it was a writer as well as a reader. Every person who used the web had the ability to write something.” “This is for everyone! Tim Berners-Lee sent this tweet at the opening of the London 2012 Olympic games Quote: http://news.bbc.co.uk/1/hi/technology/4132752.stm
  233. 233. The architecture of the World Wide Web is built upon these humanistic, democratic ideals, and we can do a lot of good with them if we make wise choices, and concentrate our efforts where they’ll matter the most.
  234. 234. Vera Rubin
  235. 235. “In a very real sense, astronomy begins anew.
  236. 236. “In a very real sense, astronomy begins anew. The joy and fun of understanding the universe we bequeath to our grandchildren—and to their grandchildren.
  237. 237. “In a very real sense, astronomy begins anew. The joy and fun of understanding the universe we bequeath to our grandchildren—and to their grandchildren. With over 90% of the matter in the universe still to play with, even the sky will not be the limit.” Quote: Bright Galaxies, Dark Matter, by Vera Rubin, American Institute of Physics, New York, 1997, p 129 Vera Rubin
  238. 238. Thank you! Essay: Dark Matter https://medium.com/@mpedson/dark-matter-a6c7430d84d1 http://youtu.be/-tdLD5rdRTQ Video of SEMC 2014 keynote Michael Peter Edson @mpedson

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