APD los caminos de la reactivacion madrid eduardo fernandez

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APD los caminos de la reactivacion madrid eduardo fernandez

  1. 1. RIM Confidential
  2. 2. RIM Confidential
  3. 3. Tecnología Oportunidad DesafioRIM Confidential
  4. 4. RIM Confidential
  5. 5. RIM Confidential
  6. 6. Web Services SOAP xHTML DR RESOURCES API OPEN SOURCE On Demand PORTALS SaaS ERP Finance Services DATA CENTERHosted Services SOA SCM Maintenance XML Web 2.0 Outsourcing COMPOSITE Consolidation CLOUD COMPUTING WSDL Applications Integration INTRANET M&A 3RD PARTY PROFIT Value COMPETITION TALENTStore Operations Service OPERATIONS CXO Customers Business Process ReferencesDemand Shipping Inventory Differentiation Long Tail Specialisation IT SME SALES PROVEN MARGINS ROI TCOCOMPLIANCE Region SUB SEGMENT LOB Vertical NICHE
  7. 7. RIM Confidential
  8. 8. RIM Confidential
  9. 9. Telco Four waves of increasingly disruptive competitionRIM Confidential
  10. 10. Applications Hardware Services Source: CCS Insights 2008 – Adapted for BlackBerry templateRIM Confidential
  11. 11. RIM Confidential
  12. 12. Demand versus Capacity Data traffic, Gigabytes Demand exceeds 25 Capacity 20 Demand 15 10 5 Capacity 0 2010 2011 2012 2013 2014 2015 2016RIM Confidential
  13. 13. RIM Confidential
  14. 14. RIM Confidential
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  16. 16. RIM Confidential
  17. 17. RIM Confidential
  18. 18. RIM Confidential
  19. 19. Accelerating Revenue Growth $4.62 Revenue (US$M) $4.24 $4.08 $3.92 $3.46 $3.53 $3.42   $2.78 $2.58  $2.24 $1.88 $1.67 $1.37 $1.08
  20. 20. Strong BlackBerry Subscriber Growth 50 Subscribers (Millions) 46 41 36 32 28.5 25 21 19 16 14 129 10.5
  21. 21. Approximately 1 in every 6 phones worldwide shipped last quarter was a smartphone 24% 5% 5% 6% 42% 12% Others 6% IDC Converged Device Shipments North AmericaRIM Confidential Source: IDC 2009 Q4
  22. 22. RIM Confidential
  23. 23. RIM Confidential
  24. 24. RIM Confidential
  25. 25. RIM Confidential
  26. 26. RIM Confidential
  27. 27. RIM Confidential
  28. 28. Consumer & Enterprise Growth Strategy… Platform…Not Phone Develop Specific Customer Propositions Accelerate With Key PartnersRIM Confidential
  29. 29. RIM Confidential
  30. 30. Partnering – the new telcobusiness model• In a similar vein to the development of partnerships with network vendors as part of managed outsourcing deals on the network side, telcos have recognised that they cannot provide the required level of service innovation that their customers are demanding in-house.• In response to this problem, a number of telcos are looking to drive service innovation through initiating partnerships with other service providers/third parties. This evolving business model sees the telco acting as a smart enabler, providing third-party businesses with access to its distinctive assets (billing, CRM etc), which in turn facilitates the creation of additional services for the telco’s platform, which can then be rolled out to its subscribers and monetised. Payment for Adding connectivity Content, delivery and and utilising other advertising, profiling services telco assets applications Third parties: Developers Content providers End users: Advertisers Telco Consumers Other businesses Businesses platform Revenue Payment for a sharing bundle of services
  31. 31. dirigiendo la innovación a través de comunidades de desarrolladores Wireless landscape • Value changing • Consumers embracing shifting towards mobile services massively and applications mobile • Smartpho • Mobile OS services and and SW platforms applications. ne era are reshaping the wireless landscape Value Shift in • Enterprise mobility • Innovation mobility has driven through developer become community and Demand & strategic partnerships market growth ARPU & Revenue opportunity Carriers as main catalyzersRIM Confidential
  32. 32. Comunidad de Alianzas – Aplicaciones de Consumo Cartografía & Navegación Viajes & Guias de Referencia Música, Video y Multimedia Servicios de Información & Noticias E-Comercio Búsqueda, Mensajería y Redes Sociales Juegos y EntretenimientoRIM Confidential
  33. 33. Comunidad de Alianzas – Aplicaciones de Empresa ERP – SCM, HR, Gestión Financiera, CRM Inteligencia de Negocios Automatismo de Fuerza de Ventas Automatismo de Servicios Móviles Gestión de Flotas & Envíos Comunicaciones UnificadasGestión de Sistemas TI Gestión de Documentos & Impresión Seguridad & CumplimientoRIM Confidential
  34. 34. RIM Confidential
  35. 35. Movilidad en su contexto actual • El Valor se Cambio del escenario • Los está desplazando Consumidores hacia servicios inalámbrico adoptan móviles y masivamente los aplicaciones • Los SSOO móviles servicios móviles y • Era y las plataformas SW aplicaciones. están redefiniendo el Smartphone escenario inalámbrico • La Movilidad de Cambio del • Innovación la Empresa se ha dirigida a través de la vuelto estratégica Valor en comunidad de movilidad desarrolladores y alianzas Crecimiento de la demanda y del mercado Oportunidades de Ingresos y ARPU Los Operadores son los • Propuestas de Valor principales catalizadores • Ingresos de Valor para todo elRIM Confidential ciclo de vida
  36. 36. RIM Confidential
  37. 37. RIM Confidential
  38. 38. RIM Confidential
  39. 39. Thank you.RIM Confidential

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