On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.
After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.
The full lecture can now be downloaded as a 45 minute audio recording (apologies for the low quality), which can be listened to in combination with the handouts of the presentation. When the mobile application Weixin/WeChat is discussed you can watch the video below that was shown during the lecture. These resources can be found here: http://home.failsafe.nl/?p=548