E-commerce Trends in China 2013-2014E-commerce Trends in China 2013-2014E commerce Trends in China 2013 2014E commerce Tre...
Today’s Agenda
1 E-Commerce – Alibaba
Social Media in China – Sina’s Weibo2
M-Commerce – Tencent’s WeChat3
Internet UsersInternet Users
564
618
600
700
oenen
Internet Users
46% penetration
457
513
564
500
600
Milj
298
384
300
400...
The major players: BATThe major players: BAT
http://graphicsweb.wsj.com/documents/chinas-internet
Sales & Profit (Billion USD)Sales & Profit (Billion USD)
9 913
12,00
Sales 2012
Sales 2013
7,952
9,913
8,00
10,00
Sales 20...
E-CommerceE Commerce
Online Shopping Transaction Valuepp g
Billion RMB
Some 2013 statisticsSome 2013 statistics
• 302 million Chinese were shopping online.
Th l l f i 10• The total volume of e-...
B2C Market 2013B2C Market 2013
Online Shopping Transaction Structurepp g
AlibabaAlibaba
International B2BInternational B2B
C2C ( ll b i )C2C (small businesses)
B2C
(1st & 2nd tier cities)(1st & 2...
Alibaba statisticsAlibaba statistics
• 24,000 employees (more than Yahoo + Facebook).
I 2012 $170 billi i l ( 2% f Chi ’ G...
Double 11 2013Double 11 2013
• 402 million visitors to Tmall (2/3e of all
netizens)
• €4 3 billion sales on Alibaba platfo...
AlibabaAlibaba
Sina WeiboSina Weibo
Sina WeiboSina Weibo
Sina WeiboSina Weibo
• Only 5% of Weibo users post original content
(H K U i it ’ W ib )(Hong Kong University’s Weiboscope...
WeChat: ChatsWeChat: Chats
WeChat Voice MessagingWeChat Voice Messaging
WeChat: SocialWeChat: Social
WeChat: SocialWeChat: Social
WeChat: AccountsWeChat: Accounts
WeChat: m-commerceWeChat: m commerce
WeChat: Taxi bookingWeChat: Taxi booking
WeChat: StickersWeChat: Stickers
WeChat: StreetviewWeChat: Streetview
WeChat: Location BasedWeChat: Location Based
WeChat: ScannerWeChat: Scanner
WeChat: Vending MachinesWeChat: Vending Machines
WeChat: QR Code ShopsWeChat: QR Code Shops
WeChat registered UsersWeChat registered Users
WeChat Monthly Active UserseC at o t y ct e Use s
M-CommerceM Commerce
Internet UsersInternet Users
564
618
600
700
oenen
Internet Users
46% penetration
457
513
564
420
500
500
600
Milj
Mobile ...
Global Mobile Internet Penetration
M-Commerce statisticsM Commerce statistics
• Since mid 2013 more people are shopping
th h th i t h (81%) th tthrough their...
M-Commerce GrowthM Commerce Growth
• High growth rates for m-commerce are
expected in 2014 because of:
– new means of mobi...
China Mobile Shopping Market 2013pp g
LaiwangLaiwang
LaiwangLaiwang
China’s most visited sitesChina s most visited sites
The major players: BATThe major players: BAT
http://graphicsweb.wsj.com/documents/chinas-internet
Contact
Ed Sander
E mail: ed@failsafe nlE-mail: ed@failsafe.nl
Website: www.failsafe.nl / www.chinatalk.nl
Phone: +31 6 51...
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
E-Commerce Trends in China 2013 - 2014
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E-Commerce Trends in China 2013 - 2014

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Slides of a presentation given by Ed Sander at the Belgian Chinese Chamber of Commerce seminar on e-commerce, May 6th 2014 in Brussels.

Note: a Slidecast version with audio can be viewed at the webpage below:

http://www.chinatalk.nl/media/presentaties/

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E-Commerce Trends in China 2013 - 2014

  1. 1. E-commerce Trends in China 2013-2014E-commerce Trends in China 2013-2014E commerce Trends in China 2013 2014E commerce Trends in China 2013 2014 Ed Sander BCECC May 2014 Ed Sander BCECC May 2014BCECC May 2014BCECC May 2014
  2. 2. Today’s Agenda 1 E-Commerce – Alibaba Social Media in China – Sina’s Weibo2 M-Commerce – Tencent’s WeChat3
  3. 3. Internet UsersInternet Users 564 618 600 700 oenen Internet Users 46% penetration 457 513 564 500 600 Milj 298 384 300 400 137 210 200 300 111 137 100 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
  4. 4. The major players: BATThe major players: BAT http://graphicsweb.wsj.com/documents/chinas-internet
  5. 5. Sales & Profit (Billion USD)Sales & Profit (Billion USD) 9 913 12,00 Sales 2012 Sales 2013 7,952 9,913 8,00 10,00 Sales 2013 Net Profit 2012 Net Profit 2013 4 899 6,893 5,129 6,00 , 3,582 4,899 3,558 2,543 4,00 1,671 1,49 2,056 1,689 0 00 2,00 0,00 Baidu Alibaba Tencent
  6. 6. E-CommerceE Commerce
  7. 7. Online Shopping Transaction Valuepp g Billion RMB
  8. 8. Some 2013 statisticsSome 2013 statistics • 302 million Chinese were shopping online. Th l l f i 10• The total volume of e-com transactions > 10 trillion RMB • Online retail: 1.850 billion RMB, making it the biggest e-com market in in the world. • Analysts: “By 2020 China’s e-commerce market will be bigger than USA, Great Britain, Japan,gg , , p , Germany and France combined.”
  9. 9. B2C Market 2013B2C Market 2013
  10. 10. Online Shopping Transaction Structurepp g
  11. 11. AlibabaAlibaba International B2BInternational B2B C2C ( ll b i )C2C (small businesses) B2C (1st & 2nd tier cities)(1st & 2nd tier cities) I t ti l B2CInternational B2C
  12. 12. Alibaba statisticsAlibaba statistics • 24,000 employees (more than Yahoo + Facebook). I 2012 $170 billi i l ( 2% f Chi ’ GDP) t• In 2012 $170 billion in sales (=2% of China’s GDP) went through Taobao & Tmall platforms. • 2012: 36 7 million users >2 8 million sellers >5 900• 2012: 36,7 million users, >2,8 million sellers, >5.900 product categories. • Alibaba's accounts for >60% of the packages delivered in• Alibaba s accounts for >60% of the packages delivered in China. • Taobao + Tmall cover 80% of the total e-com market inTaobao Tmall cover 80% of the total e com market in China and receive 100.000.000+ daily visitors. • Value is estimated between $136 and $245 billion.$ $
  13. 13. Double 11 2013Double 11 2013 • 402 million visitors to Tmall (2/3e of all netizens) • €4 3 billion sales on Alibaba platforms€4,3 billion sales on Alibaba platforms (3x USA’s Black Friday) C• Compare: – €1,2 billion sales on Jingdongg g – e-commerce Belgium 2013 = €1,8 billion.
  14. 14. AlibabaAlibaba
  15. 15. Sina WeiboSina Weibo
  16. 16. Sina WeiboSina Weibo
  17. 17. Sina WeiboSina Weibo • Only 5% of Weibo users post original content (H K U i it ’ W ib )(Hong Kong University’s Weiboscope). • Weibo has many zombie accounts for celebrities and brands, automated spam accounts, and many users who just repost other users’ content. • The number of highly active users who post the most had declined 74 percent between Marchp 2012 and December 2013 (East China Normal University).y)
  18. 18. WeChat: ChatsWeChat: Chats
  19. 19. WeChat Voice MessagingWeChat Voice Messaging
  20. 20. WeChat: SocialWeChat: Social
  21. 21. WeChat: SocialWeChat: Social
  22. 22. WeChat: AccountsWeChat: Accounts
  23. 23. WeChat: m-commerceWeChat: m commerce
  24. 24. WeChat: Taxi bookingWeChat: Taxi booking
  25. 25. WeChat: StickersWeChat: Stickers
  26. 26. WeChat: StreetviewWeChat: Streetview
  27. 27. WeChat: Location BasedWeChat: Location Based
  28. 28. WeChat: ScannerWeChat: Scanner
  29. 29. WeChat: Vending MachinesWeChat: Vending Machines
  30. 30. WeChat: QR Code ShopsWeChat: QR Code Shops
  31. 31. WeChat registered UsersWeChat registered Users
  32. 32. WeChat Monthly Active UserseC at o t y ct e Use s
  33. 33. M-CommerceM Commerce
  34. 34. Internet UsersInternet Users 564 618 600 700 oenen Internet Users 46% penetration 457 513 564 420 500 500 600 Milj Mobile Internet Users 298 384 308 356 420 300 400 137 210 118 233 200 300 111 137 50 118 100 0 2005 2006 2007 2008 2009 2010 2011 2012 2013
  35. 35. Global Mobile Internet Penetration
  36. 36. M-Commerce statisticsM Commerce statistics • Since mid 2013 more people are shopping th h th i t h (81%) th tthrough their smartphone (81%) than a computer (70%). • During Double 11 2013: 127 million consumers spent €653 billion on Taobao Mobile. • This is 560% higher than in 2012 and covers 21% of Taobao’s transactions. • 2/3rd (400 million) of China’s netizens shopped on Taobao Mobile in 2013on Taobao Mobile in 2013.
  37. 37. M-Commerce GrowthM Commerce Growth • High growth rates for m-commerce are expected in 2014 because of: – new means of mobile paymentnew means of mobile payment – penetration of smartphones in the countryside (where few stores are located)countryside (where few stores are located) – Increase in 3G coverage I i WIFI h– Increase in WIFI hotspots – O2O tools
  38. 38. China Mobile Shopping Market 2013pp g
  39. 39. LaiwangLaiwang
  40. 40. LaiwangLaiwang
  41. 41. China’s most visited sitesChina s most visited sites
  42. 42. The major players: BATThe major players: BAT http://graphicsweb.wsj.com/documents/chinas-internet
  43. 43. Contact Ed Sander E mail: ed@failsafe nlE-mail: ed@failsafe.nl Website: www.failsafe.nl / www.chinatalk.nl Phone: +31 6 51 214 206 T i @EdS dTwitter: @EdSander Linkedin: nl.linkedin.com/in/edsander/ Download the ‘ChinaTalk’ e-book (Dutch) for free at failsafe.nl.

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