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Market Update - Keene

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Market Update - Keene

  1. 1. In the 1st quarter 2017, 2,880 stores closed.
  2. 2. Is this the only story? What and where are the signs of growth in the retail landscape?
  3. 3. As of the 1st quarter of 2016, brick & mortar retail accounted for 92.3% of retail sales.
  4. 4. As of the 1st quarter of 2016, brick & mortar retail accounted for 92.3% of retail sales. Retail is a significant percentage of the US economy. • Retail is the second largest industry in the United States in terms of the number of businesses it encompasses. • And ranks third as far as the number of individuals employed, with nearly 10% of the country's workforce working in retail
  5. 5. Six retailers redefining the retail landscape. • Athleta • Warby Parker • Bonobos • Rent the Runway • Birchbox • Amazon
  6. 6. Website Online: 1999 1st Store: 2011 Stores: 100 Locations
  7. 7. App Online: 1999 1st Store: 2011 Stores: 100 Locations
  8. 8. Online: 1999 1st Store: 2011 Stores: 100 Locations
  9. 9. Website Online: 2010 1st Store: 2013 Stores: 52 Locations
  10. 10. App Online: 2010 1st Store: 2013 Stores: 52 Locations
  11. 11. Online: 2010 1st Store: 2013 Stores: 52 Locations
  12. 12. Website Online: 2007 1st Store: 2012 Stores: 34 Locations
  13. 13. Online: 2007 1st Store: 2012 Stores: 34 Locations App
  14. 14. Online: 2007 1st Store: 2012 Stores: 34 Locations
  15. 15. Website RentThe Runway Online: 2009 1st Store: 2014 Stores: 5 Locations
  16. 16. RentThe Runway Online: 2009 1st Store: 2014 Stores: 5 Locations App
  17. 17. RentThe Runway Online: 2009 1st Store: 2014 Stores: 5 Locations
  18. 18. Online: 2010 1st Store: 2014 Stores: 2 Locations Website
  19. 19. Online: 2010 1st Store: 2014 Stores: 2 Locations App
  20. 20. Online: 2010 1st Store: 2014 Stores: 2 Locations
  21. 21. Website
  22. 22. Online: 1995 1st Store: 2016 Stores: 7 Locations 6 Planned App
  23. 23. Online: 1995 1st Store: 2016 Stores: 7 Locations 6 Planned
  24. 24. Why Internet Retailers Open Brick & Mortar Stores.
  25. 25. Why Internet Retailers Open Brick & Mortar Stores. • Customers still prefer to shop in person – to see, touch and feel a product.
  26. 26. Why Internet Retailers Open Brick & Mortar Stores. • Customers still prefer to shop in person – to see, touch and feel a product. • The in-person store experience is still important.
  27. 27. Why Internet Retailers Open Brick & Mortar Stores. • Customers still prefer to shop in person – to see, touch and feel a product. • The in-person store experience is still important. • Convenience of local pickups and returns.
  28. 28. Why Internet Retailers Open Brick & Mortar Stores. • Customers still prefer to shop in person – to see, touch and feel a product. • The in-person store experience is still important. • Convenience of local pickups and returns. • Online shopping still small percentage of all retail shopping.
  29. 29. Why Internet Retailers Open Brick & Mortar Stores. • Customers still prefer to shop in person – to see, touch and feel a product. • The in-person store experience is still important. • Convenience of local pickups and returns. • Online shopping still small percentage of all retail shopping. • An effective way to scale up their business, to increase visibility and to reach more customers.
  30. 30. Why Internet Retailers Open Brick & Mortar Stores. • Customers still prefer to shop in person – to see, touch and feel a product. • The in-person store experience is still important. • Convenience of local pickups and returns. • Online shopping still small percentage of all retail shopping. • An effective way to scale up their business, to increase visibility and to reach more customers. • Physical stores attract new customers.
  31. 31. Advantages Online Retailers Have in Opening Brick & Mortar Stores.
  32. 32. Advantages Online Retailers Have in Opening Brick & Mortar Stores. • Established brands with a loyal customer base.
  33. 33. Advantages Online Retailers Have in Opening Brick & Mortar Stores. • Established brands with a loyal customer base. • Effective use of their website, social media, marketing, and advertising campaigns to drive sales.
  34. 34. Advantages Online Retailers Have in Opening Brick & Mortar Stores. • Established brands with a loyal customer base. • Effective use of their website, social media, marketing, and advertising campaigns to drive sales. • Infrastructure in place that can be expanded.
  35. 35. Advantages Online Retailers Have in Opening Brick & Mortar Stores. • Established brands with a loyal customer base. • Effective use of their website, social media, marketing, and advertising campaigns to drive sales. • Infrastructure in place that can be expanded. • Possess large amount of data on their customers’ shopping patterns.
  36. 36. Advantages Online Retailers Have in Opening Brick & Mortar Stores. • Established brands with a loyal customer base. • Effective use of their website, social media, marketing, and advertising campaigns to drive sales. • Infrastructure in place that can be expanded. • Possess large amount of data on their customers’ shopping patterns. • Can make targeted decisions on store locations and merchandise mix.
  37. 37. Traditional Brick & Mortar Stores are moving to Internet Retailing.
  38. 38. Traditional Brick & Mortar Stores are moving to Internet Retailing. Two established traditional retailers who have successfully integrated online retailing. • Saks Fifth Avenue • Burberry
  39. 39. Website
  40. 40. App
  41. 41. Website
  42. 42. App
  43. 43. Successful retailers will combine Online Retail with Brick & Mortar stores to create an Omni-channel experience.
  44. 44. Successful retailers will combine Online Retail with Brick & Mortar stores to create an Omni-channel experience. • Internet retailers will continue to build more physical stores.
  45. 45. Successful retailers will combine Online Retail with Brick & Mortar stores to create an Omni-channel experience. • Internet retailers will continue to build more physical stores. • Brick & Mortar retailers will develop their online presence.
  46. 46. Successful retailers will combine Online Retail with Brick & Mortar stores to create an Omni-channel experience. • Internet retailers will continue to build more physical stores. • Brick & Mortar retailers will develop their online presence. • Increased use of sophisticated technology on all platforms to enhance the customers’ shopping experience.
  47. 47. Successful retailers will combine Online Retail with Brick & Mortar stores to create an Omni-channel experience. • Internet retailers will continue to build more physical stores. • Brick & Mortar retailers will develop their online presence. • Increased use of sophisticated technology on all platforms to enhance the customers’ shopping experience. • Good store design and customer service are critical.
  48. 48. Successful retailers will combine Online Retail with Brick & Mortar stores to create an Omni-channel experience. • Internet retailers will continue to build more physical stores. • Brick & Mortar retailers will develop their online presence. • Increased use of sophisticated technology on all platforms to enhance the customers’ shopping experience. • Good store design and customer service are critical. • Omni-channel retailing is the future of retailing providing a seamless customer experience on all channels.

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