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Weaving the Semantic Web with Graphite

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Omar Khan's presentation from the LRMI Workshop on June 5 at the Sphinx Club in Washington, DC.

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Weaving the Semantic Web with Graphite

  1. 1. June 5, 2013Weaving theSemantic Webwith Graphite
  2. 2. What We Do•RateThe largest, most trusted library of age-appropriate media ratings and reviews, coveringnearly all kids and family media.•EducateAdvice and issue education for parents, educators, and policymakers, ranging from digitalcitizenship to limiting violence and commercialism. The Common Sense K-12 DigitalLiteracy and Citizenship curriculum has been implemented in more than 50,000 schoolsacross the globe. Closing in on 100K registered educators.•AdvocateAn authoritative and respected nonpartisan voice to policymakers, theindustry, legislators, and thought leaders – supported by a unique grassroots movementfrom concerned citizens.•InvestigateReliable, independent data on childrens use of media and technology and theimpact it has on their physical, emotional, social, and intellectual development.
  3. 3. • 19,000 reviews acrossall media types• Key rating elements:o Age-appropriatenesso Detailed “nutritionallabeling” of parentalpain pointso Learning potentialfor digital contento Over 25 major mediadistribution partnersCommon Sense Media: Ratings and Reviews
  4. 4. New “Learning Ratings” uncover the learningpotential of games, apps and websites• Explosion of digital media hasresulted in a confusinglandscape for parents• Parents want kids to consumemedia that is “good for them”• Educational experts helped usdevelop unique rating system• Covers core academic content +deeper learning skills and othersocial and emotional (21stcentury) skills• Learning Awards
  5. 5. typicalAgeRangecomputedmediaType? not clearratingValue and/or aggregateRating?nameimage urlabout?Does this remain untagged?userComments?Review?priceheadline?keywords? about?description?autourldateCreatededucationalFramework CCSSand itemReviewedabout?
  6. 6. targetURL http://www.corestandards.org/Math/Content/6/EEalignmentType teachestargetName Algebra.CCRA.6.EEtargetdescription
  7. 7. Fields We Do Not Havepublisherauthor (of review w/ Google+)useRightsURL status?inLanguage English auto?interactivityType “mixed” default? Or “active” better?timeRequired skip for now?isBasedonURL do not haveeducationalUse group work, assignment, lesson plan, assessment, field triplearningResourceType Instructional Material, presentation, handout, syllabusintendedEndUser Student, teacher, administrator?isFamilyFriendly don’t have, automate if relevant?Does this highly structuredata remain untagged?Does this remain untagged?Do we tag UserReviews?LRMI Field NameOther FieldNo tag?LegendreviewBody
  8. 8. Tagging Approach and IssuesMove slowly: Do easy stuff first, learn fromconsumer site, watch.How Much to Expose? How will searchdevelopments alter Graphite in 2014-15?Granularity: Graphite on the product/ collectionlevel; how to best present/tag at the resourcelevel?Field Notes (UGC): See how editorial reviewsplay, then tag user reviews as needed.Drupal module: Can we contribute to LRMIincorporation in Microdata module/fieldformatters?
  9. 9. Product Editorial (Ed)Engineering Marketing (Ed)- Map & add fields- Automate easy pairs- Determine edge casesfor review- Approve and align terms- Enter content- Final say over edge cases- Add field formatters- Computed values- QA- Input on relevant termsand rich snippet content- Share analytics andtraffic impactsTagging Process
  10. 10. For Further InformationGraphite.org: email for sign-up;Register on CommonSenseMedia.orgas an Educator to use after betalaunch at ISTEomar@commonsense.org

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