Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BrainPOP LRMI Case Study | Education Metadata Meetup


Published on

From the Education Metadata Meetup on 7/30/14 in Washington, DC - David Grandison from BrainPOP discusses why and how they've implemented LRMI metadata and the results they've seen since, including an increase in Google referrals from 12% to 40%.

Published in: Education
  • Be the first to comment

BrainPOP LRMI Case Study | Education Metadata Meetup

  1. 1. ©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.   David Grandison Jr. Executive Producer, BrainPOP @Grandison BrainPOP  LRMI  Case  Study    
  2. 2. Welcome!   ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  BrainPOP?   BrainPOP  creates  animated,  movies,  games  and  apps   that  engage  students,  support  educators,  and  bolster   achievement.      
  3. 3. •  Search  Engine  OpCmizaCon   •  Common  Core  Content   Standards  Alignment   •  Internal  Search  Improvements     Increased  Discoverability!       ©  1999–2011  BrainPOP.  All  rights  reserved.   Why  did  we  par>cipate?  
  4. 4. ©  1999–2011  BrainPOP.  All  rights  reserved.   Challenges  We  Faced     •  How  to  classify  our  content   types  and  map  them  to  LRMI   microdata  tags?   •  What  content  to  tag?     •  How  much  to  tag?    
  5. 5. ©  1999–2011  BrainPOP.  All  rights  reserved.   Challenges  We  Faced   •  What  format  of  structured   markup  code  to  use?     Microdata  vs.  RDFa  Lite     •  How  to  classify  our  content   types  and  map  them  to  LRMI   microdata  tags?  
  6. 6. ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  Metadata  and  Microdata?   •  Metadata  =  DescripCon  and   Keywords   •  Microdata  =  more  detailed   descripCve  info  like-­‐         •  CCSS     •  Age  range   •  Resource  type     •  EducaConal  use   •  Time  required   •  AcCvity  type  
  7. 7. ©  1999–2011  BrainPOP.  All  rights  reserved.   What  is  Metadata  and  Microdata?   •  Metadata           •  Microdata      
  8. 8. Welcome!       ©  1999–2011  BrainPOP.  All  rights  reserved.   Preview  Page   Where  to  add  iniCal  tags?   The  Movie  Preview  Page   (primary  landing  page   outside  the  password)    
  9. 9. ©  1999–2011  BrainPOP.  All  rights  reserved.   Movies   Which  content  to  tag?     The  Movie  and  the  most   important  content   related  to  each  movie   topic     (tagged  with  CCSS  and   descripCve  microdata)  
  10. 10. ©  1999–2011  BrainPOP.  All  rights  reserved.   Movie  Lesson  Ideas  Page   Which  content  to  tag?     The  Movie’s  resources  like  Lesson   Plans       -­‐  SHOW  CCSS  (also  tagged  with   CCSS  and  descripCve  microdata)     -­‐This  enables  search  of  CCSS  and   the  most  important  resources   related  to  each  movie  topic  
  11. 11. ©  1999–2011  BrainPOP.  All  rights  reserved.   Games   Which  content  to   tag?     The  Game  and  the   most  important   content  related  to   each  game  (tagged   with  CCSS  and   descripCve   microdata)  
  12. 12. ©  1999–2011  BrainPOP.  All  rights  reserved.   Game  Lesson  Ideas  Page   Which  content  to   tag?     The  Game’s   resources  like   Lesson  Plans  and   other  resources  
  13. 13. ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future   Learning  Resource  Portals-­‐   BrainPOP  resource  preview  pages   shared  (via  LR),  and  automaCcally   categorized,  in  a  wide  variety  of   state  and  district  level  learning   resource  portals  
  14. 14. ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future   ISLE    (  Illinois  Shared  Learning  Environment  )  
  15. 15. SemanCc  Search-­‐  easier  to  find   highly  specific  search  results  for   teachers.     AdapCve  Learning-­‐  differenCated   content  that  a  student  needs   exactly  when  they  need  it!   ©  1999–2011  BrainPOP.  All  rights  reserved.   Microdata  will  power  the  Future  
  16. 16. ©  1999–2011  BrainPOP.  All  rights  reserved.  ©  1999–2011  BrainPOP.  All  rights  reserved.   David Grandison Executive Producer, BrainPOP @Grandison Follow  BrainPOP  on   @2mandmoby,  @annieandmoby,  @brainpop   Facebook:  hYp://