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A Brief Introduction to Strategic Doing


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This presentation explains why traditional approaches to strategy don't work all that well and why we need a new, more agile discipline geared to open, loosely joined networks.

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A Brief Introduction to Strategic Doing

  1. 1. STRATEGIC DOINGA BRIEF INTRODUCTIONWHY WE NEED NEW APPROACHES TO STRATEGYEd MorrisonEconomic Policy AdvisorCenter for Regional Development | May 2013Monday, May 6, 13
  2. 2. THE EMERGENCE OF NETWORKSWEALTH EMERGES FROM OUR ABILITY TO LINK AND LEVERAGEWe are moving into a world in which wealth is produced by networks: global supply chains, openinnovation, customer networks energized by social media, and so on.We need new strategy disciplines to design and guide these loosely joined networks.Strategic planning, born in the 1950’s and 1960’s met the needs of large, hierarchical organizations.Strategic planning does not work well to guide networks. We need new ways to build complexcollaborations quickly. We are moving from a world of command and control to a world of agilecollaboration.Fromcommandandcontrol...To agilecollaboration...Monday, May 6, 13
  3. 3. At the Purdue Center for Regional Development, we are deploying and testing a new approach todeigning and managing the complex networks that generate wealth in a regional economy.This new approach involves agile strategy, a discipline we call Strategic Doing. We need agility becauseconditions are continuously shifting. Economic turbulence has become a fact of life.AGILITY LEADS TO RESILIENCEAND AGILITY HAS BECOME THE CORE OF COMPETITIVENESS3RegionalStrategyEconomic TurbulenceMonday, May 6, 13
  4. 4. Strategic Doing is a simple -- but not easy -- discipline to link, leverage, and align assets in a network.The process takes about a year to master with continuous practice and 30 day reviews. The approachaccelerates “open innovation”.STRATEGIC DOING IS A DISCIPLINENEW LEVELS OF PROSPERITY REQUIRE CONTINUOUS PRACTICE IN COLLABORATION4OpenInnovationProductivityProsperityStrategic DoingMonday, May 6, 13
  5. 5. Interest in Strategic Doing is exploding.Purdue is developing a national network of colleges and universities to support, teach and develop thediscipline of Strategic Doing -- agile strategy for open, loosely joined networks. Purdue has beenconducting workshops all around the country in regions seeking to regenerate their economies.A NETWORK IS FORMINGWHERE WE HAVE INTRODUCED STRATEGIC DOING5Location of Purdue presentations andworkshops in Strategic Doing2009-2012Monday, May 6, 13
  6. 6. We are developing a national network of colleges and universities to anchor the Strategic Doing network.These anchor institutions are providing the training and support needed to form complex collaborationsquickly and keep them on track with measurable outcomes.Purdue, Michigan State and The University of Akron form the core of this network, and we are workingwith other universities as we build out this network.For more information, contact:Peggy Hoseaphosea@purdue.eduTAKING THE NETWORK TO SCALECOLLEGES AND UNIVERSITIES ANCHOR AN EMERGING NATIONAL NETWORK6Monday, May 6, 13