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A Look Inside the Purdue Agile Strategy Lab


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Interest in our work is growing dramatically. Why? Because more and more organizations are confronting a stark reality: the old ways of working together aren't working. At the Purdue Agile Strategy Lab we are pioneering practical solutions for complex environments.

These tools, frameworks and disciplines enable individuals, organizations and communities to confront complex challenges -- wicked problems -- with the confidence that they can generate innovative solutions. We are not fixing old problems. We are designing new systems.

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A Look Inside the Purdue Agile Strategy Lab

  1. 1. i A LOOK INSIDE THE PURDUE AGILE STRATEGY LAB The Purdue Agile Strategy Lab pioneers collaborative solutions for complex environments
  2. 2. | 2 Overview of the Lab The increasing interdependence across organizations and activities creates both opportunities and risks.The Lab designs solutions that help organizational leadership address complex technical, scientific, and social challenges. Most organizations mobilize their resources with “push systems”: top-down, centralized, rigid programs with specified tasks and behavior. In contrast, increasing interdependence creates the opportunity for more versatile “pull systems” that focus on collaboration, agility, platforms and ecosystems to encourage participation and manage complexity. The Lab has become a global hub for researchers and practitioners interested in the reassessing how organizations manage complexity through an emerging science of collaboration. The Lab has deployed their solutions and conducted professional development workshops in 47 states and 7 foreign countries. Professionals from over 123 counties have participated in our online training programs. The Lab’s tools and insights have been applied to a wide variety of complex challenges, from reducing teen homicide in urban communities to addressing the challenges of space life sciences in NASA to helping design strategy solutions for Fortune 100 companies.
  3. 3. | 3 Solution: Strategic Doing Traditional, linear approaches to strategy — strategic planning — are not well suited to adapt to complex environments. For the past 12 years, professionals in the Agile Strategy Lab have been developing, testing and teaching a new approach to strategy, specifically designed to accelerate collaboration and innovation. It is rapidly becoming a new operating system for complex collaborations and ecosystems. Organizations deploy Strategic Doing to design and guide strategy in open networks: across units within the same organization, among multiple organizations in a supply chain, or within an open-innovation ecosystem. Strategic Doing embraces insights from complexity science. With Strategic Doing, teams learn to form complex collaborations quickly, move them toward measurable outcomes, and make adjustments as they learn. The discipline involves following a set of simple rules. Although the rules are simple, they are not easy. They need to be learned and practiced. Learn more here.
  4. 4. | 4 Solution: Strategic Diversity With complex challenges we need cognitively diverse teams.The Lab provides a simple solution to assembling these teams. Guiding complex organizations and ecosystems toward strategic objectives requires cognitive diversity in the team of people who design and execute the strategic transformation. Cognitive diversity in the context of strategic transformation can be thought of as “strategic diversity.” The Lab uses an assessment tool called the AEM-Cube to help people learn where they contribute most to strategic transformations and gives individuals, teams, and organizations insights to help them capitalize on their strategic strengths and anticipate their strategic vulnerabilities. You can learn more about Strategic Diversity and the AEM Cube here. View a short video on how organizations use AEM Cube here.
  5. 5. | 5 Solution: Communicating Complexity Leadership in complex environments requires a higher level of communication skills.The Lab provides leaders with a practical workshop to develop these skills. CommPlexity helps individuals be more effective as they communicate the complex challenges they are facing and their ideas, solutions, and strategies for addressing them. CommPlexity is designed especially for those who work in science, technology, social change, and other complex environments. In a CommPlexity workshop, participants learn about the four drivers that move someone to enlist, subscribe, buy, join, support, or otherwise commit. They also learn how to create strong narratives so others can see, feel, and experience what is being communicated. You can learn more about CommPlexity here.
  6. 6. | 6 Solution: Agile Innovation Innovation in complex environments requires a different approach.The Lab provides leaders new ways to design a successful innovation process. Both markets and technologies are changing rapidly. Finding new markets for existing technologies and new technologies for existing markets is often a complex challenge. Agile Innovation is the latest solution set from the Purdue Agile Strategy Lab. Partnering with Germany’s Fraunhofer Institute, these technology innovation management tools are now available in the US market. The Agile Innovation solution can be delivered as a service as well as a training solution. Contact the Lab for more details.
  7. 7. | 7 Organizations that have engaged with the Lab
  8. 8. | 8 More Information Organizations facing complex challenges often do not have the resources internally to develop their own solutions.That’s why they turn to the Lab. We invite you rot explore our web site or take a free on- line course in Agile Strategy and Collaborative Leadership starting November 12: More Information: You can learn more about the Purdue Agile Strategy Lab from our web site: