Yola Step By Step ACCION USA


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Yola Step By Step ACCION USA

  1. 1. Yola Step-by Step Tutorial Lending. Supporting. Inspiring.
  2. 2. Before Beginning Some prerequisites: • Email Account • Marketing Plan • Site-specific content • Pictures • Product Descriptions • Contact Information www.accionusa.org 2
  3. 3. Step 1. Site Goals • Before you even start thinking about building a website, you have to do some soul searching – Why do you want to make a website? – What is the purpose of your website? – Who will visit your website? – What will they gain? – What is in it for you? • Writing the answers down will help focus you through this journey www.accionusa.org 3
  4. 4. Step 1. Story Sample story: • Thomas and Jan are two hometown friends that opened a small local bakery about a year ago • Their breads are made from a secret recipe passed down from Jan’s grandmother and are hailed by locals as the best kept secret in the area • Still, their customer base (and profits) have stayed steady for months and they are looking for ways to expand without adding more branches www.accionusa.org 4
  5. 5. Step 1. Site Goals • Start in ‘expansion’ mode – Brainstorm – spend some quality time thinking about your goals – No idea is ‘too-big’ or ‘too-hard’ yet – Write down everything • End in ‘strategic’ mode – What will help me attract clients? Increase revenue? – What are the resources I have? How long will it take to carry out my goals? www.accionusa.org 5
  6. 6. Step 1. Page by Page Site Plan • Draw out a page by page design of your site – What pages do you want to show? Site name? – How will links work? Where will text and pictures go? Where do we incorporate widgets? www.accionusa.org 6
  7. 7. Step 2. Create Your Account • Using your preferred email address, go to Yola.com and create an account • Choose the ‘Yola free’ option www.accionusa.org 7
  8. 8. Step 2. Choose a Style • With so many options, it is easy to get lost here • Choose a free style to best represents the image you want to convey. Additionally, you can purchase Premium styles Once you have picked out the right style for you, click the preview button to view sample content www.accionusa.org 8
  9. 9. Step 2. Confirm your style • Click to confirm your style • You will need to choose a name for your site. Let’s “Build Our Site” now, we’ll come back to the site name. www.accionusa.org 9
  10. 10. Step 3. Build Your Site • Since we spent time on our site plan, building the website with Yola can be fun and easy! • We’ll build one page at a time, utilizing some different tools. • Afterwards we will incorporate our widgets and publish our site www.accionusa.org 10
  11. 11. Step 3. Main Page • Most important page in your site • Customers will come to a decision about whether to stay based on how your site looks. • Its important to look to your marketing plan for guidance on your strengths. Emphasize them here. www.accionusa.org 11
  12. 12. Step 3. Drag and Drop • Drag and drop a text box from your content sidebar • Place it in the center of the page www.accionusa.org 12
  13. 13. Step 3. Adding Text • Put in your mission statement. This is a the main message you want your users to read. It should entice the user to stay. • You can format this text to give emphasis to certain words www.accionusa.org 13
  14. 14. Step 3. Adding Pictures • Drag and drop the ‘Picture’ widget • Upload pictures from your computer to the website • You get 1GB of space for images and content. www.accionusa.org 14
  15. 15. Step 3. Combining Content Widgets • You’ll begin to see how we can build an enticing site piece by piece, easily. www.accionusa.org 15
  16. 16. Step 3. About Us • For the sample site, we will emphasize our business image by describing our history and our values • Let’s drag another text widget below the picture widget we just added. www.accionusa.org 16
  17. 17. Step 3. Additional Content • This text is less pronounced than our mission statement. However, we highlight keywords. www.accionusa.org 17
  18. 18. Step 3. Adding Pages • Following our site plan, we can add some new pages to guide the user to different types of information about our business • Add a new web page and name it www.accionusa.org 18
  19. 19. Step 3. Columns • One useful way to organize your site is by using columns. • This will separate content into two sections on your site. • Here we will put product pictures on one side and descriptions on the other. www.accionusa.org 19
  20. 20. Step 3. Content in Columns • Drag and drop the column divider into the site • Then, use the text and picture components to populate the columns with data • You can put columns inside columns, and stack them for effect www.accionusa.org 20
  21. 21. Step 3. Utilizing Columns www.accionusa.org 21
  22. 22. Step 3. Adding Widgets • Our site plan calls for putting a map on our contact page. • The way to do this is to incorporate widgets into our website • A widget takes up minimal space on your website and allows you to customize a popular tool, such as Google Maps or PayPal, to your business • For our map, we will be using Google Maps www.accionusa.org 22
  23. 23. Step 3. Adding Widgets • Common widgets can be found in the content sidebar • Each needs different inputs • Many require you to sign-up on partner sites to utilize them www.accionusa.org 23
  24. 24. Step 3. Adding Widgets • Add an address and search to focus the map to your location • Helps customers find you www.accionusa.org 24
  25. 25. Step 3. Adding Widgets • Some widgets provide specialized services that can help you enhance the user experience • For our sample site, we’ll use Social Media Badge – Spread the word through different outlets Google Translator – Accommodate different users PayPal – Increase revenue Easy Comments – Allow users to comment on your site www.accionusa.org 25
  26. 26. Step 3. Adding Widgets • Some widgets can be added with minimal additional info required www.accionusa.org 26
  27. 27. Step 3. Adding Widgets • Some widgets, like PayPal, require you to have accounts created on the parent site • PayPal is a useful and secure server that you should consider to enable online purchases www.accionusa.org 27
  28. 28. Step 3. Adding Widgets • Some widgets, like Easy Comments, will look sparse when you add them in the site editor • Users will add content to these widgets when you go live with your site www.accionusa.org 28
  29. 29. Review our Progress • Let’s review our progress • Publish your site by hitting “Update my Site” • We’ll switch over to a Yola-created website: http://brooklynsamplebakery.yolasite.com/ www.accionusa.org 29
  30. 30. Advanced Topics • Check out the Yola website for information on more advanced topics http://www.yola.com/support.html - Some topics worth checking out: - Getting your own domain name - Analytics and Optimization - Picture Galleries - Linking to PayPal and other merchant tools www.accionusa.org 30
  31. 31. Questions? www.accionusa.org 31