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Luna Vega Webinar

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How To Make Your Brand "Internet Famous" with Luna Vega.

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Luna Vega Webinar

  1. 1. Making Your Brand Internet Famous Presented by: Luna Vega
  2. 3. Poll time <ul><li>Please take our poll </li></ul>
  3. 4. STATISTICS <ul><li>Understanding where users spend their time </li></ul><ul><li>Youtube incurs 3 billions views per day </li></ul><ul><li>Facebook has more than 750 million active users </li></ul><ul><li>Twitter has more than 100 million active users </li></ul><ul><li>Groupon 50 million subscribers </li></ul><ul><li>Yelp surpasses 15 million reviews </li></ul><ul><li>Foursquare 10 million users </li></ul>
  4. 5. BENEFITS | The power of targeting <ul><li>The Web is decentralized </li></ul><ul><li>(recommended read: Clay Shirky) </li></ul><ul><li>Limitless online communities: ex Ravelry 29,319 Followers </li></ul><ul><li>Research where your targeted demographic spends time </li></ul><ul><ul><ul><li>SOME TOOLS: Twitter search, Twubs, Listorious </li></ul></ul></ul><ul><li>Geo targeting </li></ul><ul><ul><li> Groupon, Yelp, Foursquare, Gowallla </li></ul></ul><ul><li>Consumers have the power to instantly </li></ul><ul><li>recommend or critique your brand </li></ul>
  5. 6. The FACTS | What is Internet Fame <ul><ul><li>SEO, page ranking: </li></ul></ul><ul><ul><ul><li>How does your website rank on Google </li></ul></ul></ul><ul><ul><li>Sites Linking in </li></ul></ul><ul><ul><ul><li>How many blogs refer back to your website </li></ul></ul></ul><ul><ul><li>Engagement – re-tweets </li></ul></ul><ul><ul><ul><li>How often is your content re-tweeted </li></ul></ul></ul><ul><ul><li>Influential Reach </li></ul></ul><ul><ul><ul><li>How often do users engage with your brand </li></ul></ul></ul>
  6. 7. SOCIAL MEDIA SUCCESS STORIES <ul><ul><li>Story 1: After creating a blog friendly website and putting in place social media campaign: 50% of their business comes from Facebook, Twitter and their blog </li></ul></ul><ul><ul><li>Story 2: Restaurant created a web radio show: cult like following and increased their revenue by 30% </li></ul></ul><ul><ul><li>Story 3: Clothing store provided 10% discounts for every check-ins: put their store on the map and generated buzz </li></ul></ul>
  7. 8. Poll time <ul><li>Please take our poll </li></ul>
  8. 9. MEASURING | how influential is your brand <ul><li>These tools measure your brand’s online reach: </li></ul><ul><li> Website ranking: ALEXA.com </li></ul><ul><li> Facebook: Edgerankcheker.com </li></ul><ul><li> Social Media: KLOUT.com </li></ul>
  9. 10. MECHANICS | Social Media campaign SEEDING: placing of content on highly trafficked websites, message boards, forums etc CONVERSION: the ratio of visitors who convert casual content view into desired action (website visit, purchase etc..)
  10. 11. OPTIMIZING | Content that peaks interest <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Tips </li></ul><ul><li>Jokes </li></ul><ul><li>Unique industry content </li></ul><ul><li>Contests / Promotions </li></ul>
  11. 12. PROCESS | Social Media campaign CONSISTENCY IS KEY so it’s important to plan in advance
  12. 13. 1. Research <ul><ul><li>Research online demographics segments that could convert into potential customers </li></ul></ul><ul><ul><li>Research pop culture content and decide what is relevant to your brand </li></ul></ul><ul><ul><li>Create blog hit list </li></ul></ul><ul><ul><li>Put together a strategy: Coupons for checking-in; Groupons for a special occasion etc… </li></ul></ul><ul><ul><li>See what type of content is missing out there: how can you bridge the gap </li></ul></ul>
  13. 14. 2. Prepare <ul><li>Specifying your brand’s vision </li></ul><ul><li>Set-up a social media dashboard: Hootsuite, Tweetdeck, Sprout Social, Postling </li></ul><ul><li>Set-up a professional Facebook page </li></ul><ul><li>Create calendar </li></ul><ul><li>Prepare content </li></ul>
  14. 15. 3. Activate <ul><li>Post content and set-up ahead of time </li></ul><ul><li>Connect with your customer </li></ul><ul><ul><li>Post content that inherently attracts interaction </li></ul></ul><ul><ul><li>Encourage users to 'like' your content </li></ul></ul><ul><ul><li>Use photos & videos as often as possible </li></ul></ul><ul><ul><li>Start conversations </li></ul></ul><ul><li>Create partnerships, contests & online sales </li></ul>
  15. 16. 4. Analyze <ul><li>Measure which content is most effective </li></ul><ul><li>Tools to use: Hootsuite; Klout; Google Analytics </li></ul><ul><li>Analyze enables you to repeat cycle ABOVE </li></ul>
  16. 17. Thank you In 2008, I took a small business loan to kick-start my first business. The knowledge and experience I gained through it has helped me be where I am today. A successful second business that has been operational for the last two years. <ul><li>Loans up to $25,000 </li></ul><ul><li>For entrepreneurs with less than 6 months of operation and established entrepreneurs </li></ul><ul><li>8.99%-15.55% Interest </li></ul><ul><li>Flexible loan terms </li></ul><ul><li>Special programs that provide mentorship and marketing opportunities. </li></ul>

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