5 Critical Website Changes to Turn Your Website into a Profit Powerhouse!
5 Critical WebsiteChanges to Turn yourWebsite into a ProfitPowerhouse!
Presenter: Craftwerks New Media,Inc Craftwerks New Media is a custom web design and development company. The Craftwerks team brings over 15 years of design and developing to the online media industry. Erica Wiley – founder and CEO, firstname.lastname@example.org www.craftwerks.com
ACCION USA Nonprofit organization that offers business loans and financial education to entrepreneurs Loans between $1,000-$50,000 www.accionusa.org email@example.com
Why is it important for businessowners to have a compellingwebsite? Convert visitors to leads, who then can become paying clients Website should look good aesthetically, easy to navigate, and be functional Website copy needs to have a clear message AND a call to action
Key things to avoid in your websitedesign Outdated design = lose credibility Stay away from Template or “build your own” development tools = end up looking similar to other websites and could lose professional appearance
Questions to ask when interviewinga web designer or developer Do you understand what my business is about? Tell me how a website will benefit my business. Do you build from scratch, use templates, or a content management system What level of power will I have over future changes and updates? Do you outsource any part of the development or design? (Know exactly who you are working with)
What do I look for with GoogleAnalytics? # Daily Usage – track the number of visitors to your website over time. Look for unique visitors v. total visitors # Popularity with pages – which sections of your site are most/least visited? Do they match the purpose of your visit? # average time spent – how long do visitors spend looking around #referring websites – where are you visitors coming from?
Avoid colors that are hard to read The red on black lettering is difficult to read.
Don’t scare away visitors By requiring they enter in too much information. All you need initially is an email and a name.
Be aware of your page titles It will show up when people Google your site. Be sure to include information about what your business does.
Keep your navigation intuitive Make sure that you keep your navigation consistent and intuitive so that people can find the information they are looking for.
Include Ecommerce, ifapplicable Include Ecommerce sites if you can. Credit card sales are high and repeat clients are likely to buy from you online.
For more information About Craftwerks or website tips visit: www.craftwerks.com or contact Erica firstname.lastname@example.org About ACCION USA, business loans, and other financial/business education workshops visit: www.accionusa.org To apply for a loan visit www.accionusa.org/apply or call toll free at 1- 866-245-0783