5 Critical Website Changes to Turn Your Website into a Profit Powerhouse!


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Learn what website errors you might be making and MUST correct in order to capture leads, inspire clients and get them to hire you.

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5 Critical Website Changes to Turn Your Website into a Profit Powerhouse!

  1. 1. 5 Critical WebsiteChanges to Turn yourWebsite into a ProfitPowerhouse!
  2. 2. Presenter: Craftwerks New Media,Inc Craftwerks New Media is a custom web design and development company. The Craftwerks team brings over 15 years of design and developing to the online media industry. Erica Wiley – founder and CEO, erica@craftwerks.com www.craftwerks.com
  3. 3. ACCION USA Nonprofit organization that offers business loans and financial education to entrepreneurs Loans between $1,000-$50,000 www.accionusa.org info@accionusa.org
  4. 4. Why is it important for businessowners to have a compellingwebsite? Convert visitors to leads, who then can become paying clients Website should look good aesthetically, easy to navigate, and be functional Website copy needs to have a clear message AND a call to action
  5. 5. Key things to avoid in your websitedesign Outdated design = lose credibility Stay away from Template or “build your own” development tools = end up looking similar to other websites and could lose professional appearance
  6. 6. Questions to ask when interviewinga web designer or developer Do you understand what my business is about? Tell me how a website will benefit my business. Do you build from scratch, use templates, or a content management system What level of power will I have over future changes and updates? Do you outsource any part of the development or design? (Know exactly who you are working with)
  7. 7. What do I look for with GoogleAnalytics? # Daily Usage – track the number of visitors to your website over time. Look for unique visitors v. total visitors # Popularity with pages – which sections of your site are most/least visited? Do they match the purpose of your visit? # average time spent – how long do visitors spend looking around #referring websites – where are you visitors coming from?
  8. 8. Avoid colors that are hard to read The red on black lettering is difficult to read.
  9. 9. Don’t scare away visitors By requiring they enter in too much information. All you need initially is an email and a name.
  10. 10. Be aware of your page titles It will show up when people Google your site. Be sure to include information about what your business does.
  11. 11. Keep your navigation intuitive Make sure that you keep your navigation consistent and intuitive so that people can find the information they are looking for.
  12. 12. Include Ecommerce, ifapplicable Include Ecommerce sites if you can. Credit card sales are high and repeat clients are likely to buy from you online.
  13. 13. For more information About Craftwerks or website tips visit: www.craftwerks.com or contact Erica erica@craftwerks.com About ACCION USA, business loans, and other financial/business education workshops visit: www.accionusa.org To apply for a loan visit www.accionusa.org/apply or call toll free at 1- 866-245-0783