Successfully reported this slideshow.

MotorCity Casino - Social Media Strategy by Erica Donerson

2,087 views

Published on

  • Be the first to comment

  • Be the first to like this

MotorCity Casino - Social Media Strategy by Erica Donerson

  1. 1. A
Social
Media
Strategy
 for

 MotorCity
Casino
Hotel


 Erica
Donerson
 New
Media
Drivers
License

 ADV
892
–
Summer
‘10

  2. 2. Made in Detroit
  3. 3. Challenges

  4. 4. Photo:
James
Cridland
(Flickr)

  5. 5. BLOG
 Social
 Media
 Strategy

  6. 6. Social
Media
Strategy
 Made
in
Detroit
Blog
 Google
AdWords
 •  Love
for
Detroit
 •  Invest
in
Campaign
 •  Giving
Back
 •  EffecLve
Search
Terms
 •  Secrets
for
Success
 •  MGM
Grand
Detroit

  7. 7. Social
Media
Strategy
 Facebook
and
YouTube

  8. 8. Social
Media
Strategy
 TwiQer

  9. 9. Timeline
 Photos
(top
to
boDom):
Balaji.B.,
jurvetson
and
katmere
(Flickr)

  10. 10. Budget
=
$4,200
 Success
 • Fans
 • Followers
 • Videos
 • Clicks
 Photo:
Lec
(Flickr)


×