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February was a busy month for major product recalls. Let's look at how the web and social media responded to 3 different companies in 3 different industries that announced major recalls. The goal is to see if there were any similarities and differences based on how it was handled in those critical first 7 days.
Read the full write-up on my Strategydude.com blog:
http://goo.gl/G9PWaI
February was a busy month for major product recalls. Let's look at how the web and social media responded to 3 different companies in 3 different industries that announced major recalls. The goal is to see if there were any similarities and differences based on how it was handled in those critical first 7 days.
Read the full write-up on my Strategydude.com blog:
http://goo.gl/G9PWaI
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