Consumer pschychology last one

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Consumer pschychology last one

  1. 1. Presented by : Edmond , Mohammed & Abderafii .Supervised by :Miss Bouchra Kachoub
  2. 2. Why study Consumer Pschychology? *Motivation, Ability and Opportunity *Attention and Perception*Categorize and Comprehension Information *Changing Attitudes *Retrieving Memories
  3. 3. • Study Consumer Pscychology is to Understand Consumer Behaviour through the fators which influenced his/her pscychology• The final Objective is to meet the consumer requirement and attract more Consumer
  4. 4. • Motivation: what Move people to Action=Need -Example: A person who is hungry will lookfor buying food
  5. 5. • Ability: make a choice based on having knowledge about something .-Example: An outgoing personwho hasa great experince ofNightclub has the ability to decide which one to go• Opportunity are choices which offered to us
  6. 6. • Example: Mr Le Coq,French people who want to on Safari in Africa willmake sure to expose to,perceive , attendany information he/she think isrevelant to make the decision
  7. 7. • Example: After Finding this Information , Mr le Coq is going to categorizeand comprehend information thathe has and may infer that going inSouth Africa Safari is reasonable seeing theprice that an agency of travel has
  8. 8. • Mr le Coq is going to form a strong idea about this alternative by analyzing every single aspect of that .Mr Le Coq may changed his attidude about this alternative.
  9. 9. • Mr le Coq may forget some information that he uses to form his attitude about this alternative later because of his memory
  10. 10. • Wayne,D.H.,Deborah,J.M.,2008. Consumer Behavior : SOUTH – WESTERN CENGAGE Learning• Johan,S.Ed.,2004.Introduction To Marketing. Cape Town:JUTA Academic
  11. 11. • What are the factors that affect consumer Behaviour?• Do you think that consumer always behave like that before making a choice?• Why it is important to study Consumer pschychology?

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