Using Linkedin To Generate Sales and Drive Business Dotun Adeoye – Sales Dept Edward Marno – The Web Marketeers
<ul><li>Edward Marno </li></ul><ul><li>The Web Marketeers </li></ul><ul><li>102 Grove Park </li></ul><ul><li>London </li><...
Using Linkedin to Generate Sales <ul><li>Why do you need to be on linkedin? </li></ul><ul><li>Starting out properly </li><...
It depends how  you  look at it “ The real voyage of discovery consists, not in seeking new landscapes, but in having new ...
Why do you need to be on linkedin? <ul><li>Started May 5, 2003 ; now has 69 million members , in 200 countries, 7 continen...
The benefits of using Linkedin <ul><li>Business / professional Profile </li></ul><ul><li>Become an authority </li></ul><ul...
Starting out Properly <ul><li>Build a professionall profile </li></ul><ul><li>Professional picture essential </li></ul><ul...
Linkedin Profile Page
Useful Applications <ul><li>Wordpress </li></ul><ul><li>Events </li></ul><ul><li>Box-nex files </li></ul><ul><li>Google Pr...
Useful Applications
Useful Applications
Linkedin DirectAds
Linkedin Profile Page
Linkedin Direct Ads <ul><li>Highly targetable </li></ul><ul><li>Put your ads in front of the decision makers that you need...
Bidding Models <ul><li>CPC - Cost Per Click </li></ul><ul><ul><li>Pay only when someone clicks on your advert </li></ul></...
How to run an effective  Linkedin DirectAds Campaign <ul><li>Identify your specific target audience(s) </li></ul><ul><ul><...
 
 
 
 
 
 
 
Targeting Screen
 
 
 
 
Building Alliances & Masterminds <ul><li>Groups </li></ul><ul><li>Advanced Search </li></ul><ul><li>Open Networkers </li><...
Sales Strategy <ul><li>Company search </li></ul><ul><li>Following Companies </li></ul><ul><li>Company Pages </li></ul><ul>...
Strategies for linkedin Profitability <ul><li>Have a strategy </li></ul><ul><li>Make your profile professional </li></ul><...
The Future of Linkedin... <ul><li>Greater uptake of corporate profiles </li></ul><ul><li>Enhanced connectivity with the re...
<ul><li>Edward Marno </li></ul><ul><li>The Web Marketeers </li></ul><ul><li>102 Grove Park </li></ul><ul><li>London </li><...
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Linkedin Masterclass Presentation 21.05.2010

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Linkedin Masterclass given by Dotun Adeoye and Edward Marno on 21st May 2010

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Linkedin Masterclass Presentation 21.05.2010

  1. 1. Using Linkedin To Generate Sales and Drive Business Dotun Adeoye – Sales Dept Edward Marno – The Web Marketeers
  2. 2. <ul><li>Edward Marno </li></ul><ul><li>The Web Marketeers </li></ul><ul><li>102 Grove Park </li></ul><ul><li>London </li></ul><ul><li>SE5 8LE </li></ul><ul><li>020 7193 3971 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.thewebmarketeers.co.uk </li></ul>Contact Details Dotun Adeoye The Sales Dept Unit 36, 88 – 90 Hatton Garden London EC1N 8PN 0845 269 3523 [email_address] www.salesdept.co.uk
  3. 3. Using Linkedin to Generate Sales <ul><li>Why do you need to be on linkedin? </li></ul><ul><li>Starting out properly </li></ul><ul><li>Useful Applications </li></ul><ul><li>Building Alliances & Masterminds </li></ul><ul><li>Sales Strategies </li></ul><ul><li>The benefits of using linkedin </li></ul><ul><li>Strategies for profitability </li></ul><ul><li>Q & A </li></ul>
  4. 4. It depends how you look at it “ The real voyage of discovery consists, not in seeking new landscapes, but in having new eyes.” Marcel Proust
  5. 5. Why do you need to be on linkedin? <ul><li>Started May 5, 2003 ; now has 69 million members , in 200 countries, 7 continents and available in English,French, Spanish and German </li></ul><ul><li>Linkedin member lands job at yahoo </li></ul><ul><li>Irish startup raises $230k from linkedin investors </li></ul><ul><li>Accountant generates 75% of new business from linkedin </li></ul><ul><li>Sales Dept generates an average of 5 genuine enquiries every week from linkedin. </li></ul><ul><li>Many more opportunities for you and me </li></ul>
  6. 6. The benefits of using Linkedin <ul><li>Business / professional Profile </li></ul><ul><li>Become an authority </li></ul><ul><li>Raise funds /investment for your business or innovation </li></ul><ul><li>Consistent new business </li></ul><ul><li>Strategic alliance </li></ul><ul><li>Career moves /progression </li></ul><ul><li>Increasing your Google presence </li></ul><ul><li>Multiple sales channel possibility </li></ul>
  7. 7. Starting out Properly <ul><li>Build a professionall profile </li></ul><ul><li>Professional picture essential </li></ul><ul><li>Past positions essential </li></ul><ul><li>Recommendations are crucial </li></ul><ul><li>Use all the resources – Advanced search, Q & A, Groups, Following strategy </li></ul><ul><li>Ask stimulating questions within groups & Q & A section </li></ul><ul><li>Ask for help from existing members </li></ul>
  8. 8. Linkedin Profile Page
  9. 9. Useful Applications <ul><li>Wordpress </li></ul><ul><li>Events </li></ul><ul><li>Box-nex files </li></ul><ul><li>Google Presentations </li></ul><ul><li>Tweets </li></ul><ul><li>Blog Link </li></ul><ul><li>Company Buzz </li></ul><ul><li>Linkedin Polls </li></ul>
  10. 10. Useful Applications
  11. 11. Useful Applications
  12. 12. Linkedin DirectAds
  13. 13. Linkedin Profile Page
  14. 14. Linkedin Direct Ads <ul><li>Highly targetable </li></ul><ul><li>Put your ads in front of the decision makers that you need to speak to. </li></ul><ul><li>Very low minimum investment </li></ul><ul><li>Easy to monitor, track and control </li></ul>
  15. 15. Bidding Models <ul><li>CPC - Cost Per Click </li></ul><ul><ul><li>Pay only when someone clicks on your advert </li></ul></ul><ul><li>CPM - Cost Per Mille/ Impression </li></ul><ul><ul><li>Pay per 1000 adverts shown </li></ul></ul>
  16. 16. How to run an effective Linkedin DirectAds Campaign <ul><li>Identify your specific target audience(s) </li></ul><ul><ul><li>Industry, size of company, seniority etc </li></ul></ul><ul><li>Write multiple ads to appeal to individual target audiences </li></ul><ul><ul><li>Variations on headline, call to action, links </li></ul></ul><ul><li>Set a realistic budget and ad bids </li></ul><ul><li>Monitor & adjust your campaign regularly </li></ul><ul><ul><li>Monitor conversions </li></ul></ul><ul><ul><li>Adjust ad bids, campaign budget, ad text </li></ul></ul><ul><ul><li>Push high performers, cull poor achievers </li></ul></ul>
  17. 24. Targeting Screen
  18. 29. Building Alliances & Masterminds <ul><li>Groups </li></ul><ul><li>Advanced Search </li></ul><ul><li>Open Networkers </li></ul><ul><li>Introductions </li></ul><ul><li>Questions and Answers </li></ul>
  19. 30. Sales Strategy <ul><li>Company search </li></ul><ul><li>Following Companies </li></ul><ul><li>Company Pages </li></ul><ul><li>People Search </li></ul><ul><li>Keyword Search </li></ul><ul><li>Answers </li></ul><ul><li>Introduction </li></ul>
  20. 31. Strategies for linkedin Profitability <ul><li>Have a strategy </li></ul><ul><li>Make your profile professional </li></ul><ul><li>Start groups and make the group interractive </li></ul><ul><li>Join groups relevant to your strategy </li></ul><ul><li>Link your tweets to linkedin </li></ul><ul><li>Link your blogs to linkedin </li></ul><ul><li>Update your profile regularly </li></ul><ul><li>Insert a video from youtube or professionally made video </li></ul><ul><li>Contribute to discussions in various groups. </li></ul><ul><li>Measure your success. Get expert advise if it’s not working </li></ul>
  21. 32. The Future of Linkedin... <ul><li>Greater uptake of corporate profiles </li></ul><ul><li>Enhanced connectivity with the rest of the online world </li></ul><ul><ul><li>Website integration </li></ul></ul><ul><ul><li>Ability to share interesting information with connections </li></ul></ul><ul><ul><li>Outlook 2010 integration </li></ul></ul><ul><ul><li>Used for a greater variety of business communications </li></ul></ul><ul><li>DirectAds use will grow exponentially </li></ul>
  22. 33. <ul><li>Edward Marno </li></ul><ul><li>The Web Marketeers </li></ul><ul><li>102 Grove Park </li></ul><ul><li>London </li></ul><ul><li>SE5 8LE </li></ul><ul><li>020 7193 3971 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.thewebmarketeers.co.uk </li></ul>Contact Details Dotun Adeoye The Sales Dept Unit 36, 88 – 90 Hatton Garden London EC1N 8PN 0845 269 3523 [email_address] www.salesdept.co.uk

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