Madigan Portfolio09

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Madigan Portfolio09

  1. 1. Portfolio of Work Products - Edwin Madigan Examples of my knowledge and application of design, usability best practices, usability research, leadership, critical thinking, and project management skills. 1 edmadigan@sbcglobal.net Edwin Madigan
  2. 2. Contents Messaging........................................ 3 - 5 Plan Optimizer.................................. 6 - 9 eLearning Center.............................10 - 12 Network Coverage...........................13 - 15 sView...............................................16 - 18 Business.........................................19 - 22 2 edmadigan@sbcglobal.net Edwin Madigan
  3. 3. Messaging An application designed to support consumer and business customers while adopting a new global design framework. 3 edmadigan@sbcglobal.net Edwin Madigan
  4. 4. Messaging What Was the Problem? Legacy Design Sprint was working to create a fully integrated online experience for customers three years after the merger with Nextel. The online experience for most products was split between legacy Nextel and Sprint versions. The messaging project was the first to integrate two products into a single, cohesive design based on the new Sprint 2.0 framework. My Challenge Lead the design effort on a product that was co-owned by consumer and business product owners and operated on two platforms. • Integrate the functional and business needs for both business and consumers. • Create a unified design to support to support casual as well as heavy users. • Help set the vision for future product interaction models within the new Sprint 2.0 design framework. How I Succeeded • Review the legacy messaging systems for business and consumer customers across two platforms. • Created low-level hand drawn sketches to achieve agreement among team members prior to engaging in detailed design. • Conduct weekly requirements and design review sessions. • Collaborate with the Sprint 2.0 design team to ensure design integrity with ongoing design efforts of the global site. 4 edmadigan@sbcglobal.net Edwin Madigan
  5. 5. Messaging Strengths of New Design Find a Store | Business | En Español Cart Go • My Contacts list for quick search and addition of contacts. 001b Find a Store | Business | En Español Cart 001b My Sprint Shop Community Support Chat Sue Smith (805) 684-7000 My Sprint • Paginated delivery of lengthy messages. Shop Community Support Chat Sue Smith (805) 684-7000 Find a Store | Business | En Español Cart 001b • Message scheduling for timed and My Sprint messages. repeating My Sprint Shop Community Support Chat Sue Smith (805) 684-7000 My Sprint • Message reply options to support business customers. My Account My Phone & Media My Preferences Account: Home (088456791) • Summary view inbox with expandable threaded messages. MyMy Account Sprint My Phone & Media My Preferences Account: Home (088456791) 085 085 • Lingo translator to allow for shorter messages. 004a Open Connect with... 004a My Account Connect with... My Phone & Media My Preferences Account: Home (088456791) Ope • Quick text to allow fast entry of common messages. 085 013a • Message export function for business and consumer archiving. 004a 4 013a Open Connect with... 4 Phone Call Log Contacts SMS Email Voicemail Customize Music Photos Apps My Vault Games Sprint TV Family Locator Add Service Phone 013a Call Log Contacts SMS Email Voicemail Customize Music Photos Apps My Vault Games Sprint TV Family Locator Add Service 4 Messaging New Design Messaging Phone Call Log Contacts SMS Email Voicemail Help Customize Music Photos Apps My Vault Games Sprint TV Family Locator Add Service H 009 My Contacts Close - tO: Close - I want to: Messaging Find a Store | Business | En Español Cart Go 009 Bryan O'Connor (M) , Crystal Gale (E) , My Contacts tO: 001b Alphabetical Bryan O'Connor (M) , Crystal Gale (E) , I want to: My Sprint Shop Community Support Chat Sue Smith (805) 684-7000 Alphabetical View/Change Settings He Allison Harvey View/Change Settings 02/20 Allison Harvey Block Messages tO: A-E 009 My Contacts Close - 02/20 Amy Davis I wantMessages Block to: A-E My Sprint LINGO 'quick Alphabetical View Usage :) is ON text' Amy Davis LINGO 'quick View Usage :) Upgrade Messages is ON text' View/Change Settings F-J Asha Lall Allison Harvey Lingo x SubjeCt: 01/20 Upgrade Messages F A J E K F PJ QK VP WQ Z V W - Z My Account My Phone & Media My Preferences Account: Home (088456791) Asha Lall Get Free Mobile Alerts Block Messages -- 085 SubjeCt: Lingo is ON Andrew Luden Amy Davis » Turn Lingo OFF LINGO 'quick Get Free Mobile Alerts View Usage K-P Manage Mobile Alerts :) 004a MeSSAge: is ON text' Open Andrew Luden Connect with... I hope to CUL8R today after I get some more work done because if I don't get this done now, I will MeSSAge: Manage Mobile Alerts Betsy Morris Upgrade Messages -- Asha Lall have to work later tonight at home. There is also a game on tonight so I don't want to miss that SubjeCt:se I hope to for ! sure. Betsy Morris Q-V W-Z 013a Get Free Mobile Alerts 4 Brian Molchek Andrew Luden C See Brian Molchek MeSSAge: Manage Mobile Alerts -- CU See you Phone Call Log Contacts SMS Email Voicemail Customize Music Photos Apps My Vault Games Sprint TV Bryan O’Connor Family Locator Add Service Betsy Morris CUL8R See you later ! Bryan Messages longer than 160 characters are split and sent separately to some devices. O’Connor 162/640 Messaging -- 009/640 Camelia Fox Brian Molchek SCHeDuLe MeSSAge Close - Camelia Fox Help You can send this message once at a specfic time or setup a recuring SCHeDuLe MeSSAge Choose when and how often to to send. Open + My Contacts Close - tO: 009 Crystal Gale schedule by completing the following options. Bryan O’Connor Bryan O'Connor (M) , Crystal Gale (E) , I want to: Crystal Gale RePLY OPtIONS Add reply options to your message. Open + 000/640 Alphabetical StARt SCHeDuLe MeSSAge Choose when and how often to to send. Open + Send Allison Harvey David Roth View/Change Settings Camelia Fox 02/20 Date Time Block Messages David Roth RePLY OPtIONS Add reply options to your message. A-E Open + Amy Davis 11 : 45 PM Central Time LINGO 'quick View Usage Crystal Gale :) is ON text' My Groups Close - My Messages Scheduled Send Upgrade Messages F-J Asha Lall My Groups Close - SubjeCt: My List 1 Get Free Mobile Alerts HOW OFteN tO SeND: David Roth Andrew Luden (10 members) Sort by date & time X My List 1 K-P Manage Mobile Alerts Print Delete Reply Forward Export All MeSSAge: I hope to CUL8R today after I get some more work done because if I don't get this done now, I will (10 members) My Messages Scheduled Betsy Morris Weekly have to work later tonight at home. There is also a game on tonight so I don't want to miss that My List 2 My Groups Close - gary jetson (3) 30 minutes ago for ! sure. Q-V W-Z (15 members) My List 2 abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat pist Brian Molchek Sort by date & time X Create new My members) (15 List 1 Print Delete Reply Forward Export All eND: Mr. Spacely (7) Subj: Your work ethic 35 minutes ago Bryan O’Connor Create(10 members) new ! Messages longer than 160 characters are split and sent separately to some devices. 162/640 Group Connect Close - Uguerrud tio od ming estrud mod duipsustrud eros autetuerosto etum et, si bla feu facillut ago gary jetson (3) 30 minutes Camelia Fox On Date Group Connect My List 2 Close - abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat dignal SCHeDuLe MeSSAge Choose when and how often to to send. Open + jane jetson Subj: Lunch today 2 hours 15 minutes ago Group 1 Close - (15 members) (10 members) cilla orperit luptat digna coreet wis adio dolore work ethic quisism olestrud e 35 minutes ago Mr. Spacely Subj: Your commy nisim Crystal Gale RePLY OPtIONS Add reply options to your message. Open + Date Time Create new Group 1 Close - (10 members) abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna Send Group 2 11 : 45 PM Central Time coreet wis jupiter (8) commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... janet adio dolore 2 hours 16 minutes ago David Roth Group Connect Close - Uguer acipsustrud luptat dignaestrud mod adio dolore commy nisim quisism olestrud blanulput scilit incilla orperit tio od ming coreet wis duipsustrud eros autetuerosto etum et, si et feu facillut (15 members) Group 2 (15 members) Group 1 Close - george jetson bob Subj: Your work ethic 4 hours 6 minutes ago 36 minutes ago My Groups Close - My Messages Scheduled Create new abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna Create(10 members) new oreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... My List 1 Sort by date & time X Team DC Close - coreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... Print Delete Reply Forward Export All (10 members) RePLY OPtIONS Add reply options to your message. Team DC Open + Group 2 Close - Sally Sorocket Mr. Spacely Subj: Your work ethic 5 hours 26 minutes ago 37 minutes ago My List 2 gary jetson (3) 30 minutes ago Team DC 1 Close - (15 members) abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat pist abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna (15 members) (10 members) Team DC 1 Close - Create new Send coreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... Create new Mr. Spacely (7) Subj: Your work ethic 35 minutes ago (10 members) billacipsustrud tio Uguer 6 hours 3 minutes ago Group Connect Close - Uguerrud tio od ming estrud mod duipsustrud eros autetuerosto etum et, si bla feu facillut Team DC 2 Team DC Close - oreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... jane jetson Subj: Lunch today 2 hours 15 minutes ago (15 members) Team DC 2 george jetson Subj: Your work ethic 38 minutes ago Group 1 Close - cilla orperit luptat digna coreet wis adio dolore commy nisim quisism olestrud e (15 members) abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna Susan 7 hours 2 minutes ago Create new My Messages Scheduled Team DC 1 Close - coreet wis adio dolore commyzzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna (10 members) abcdegt oIrit pratinit prat nim nisim quiautatum diamVenissendiam opist... janet jupiter (8) 2 hours 16 minutes ago Create(10 members) new Group 2 scilit incilla orperit luptat digna coreet wis adio dolore commy nisim quisism olestrud et nulput Mr. Spacely Subj: Your work ethic 40 minutes ago (15 members) Sort by date & time X Team DC 2 Messages oIrit pratinit pratyour zzrit, for X days. Afterexer atiscil iquiscilit incilla be deleted from the abcdegt will remain in nim box volorem zzriliquip X days, messages will orperit luptat digna bob 4 hours 6 minutes ago Print Delete ReplyForward Export All Create new oreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... (15 members) system and are not recoverable. Use the Export function toautatum diamVenissendiam opist... coreet wis adio dolore commy nisim quisism olestrud et nulput save messages to your PC. Team DC Close - gary jetson (3) 30 minutes ago Uguer acipsustrud tio od ming estrudfacillut Sally Sorocket 5 hours 26 minutes ago Create new abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat pist george jetson Subj: Your work ethic 43 minutes ago Team DC 1 Close - (10 members) bill 6 hours 3 minutes ago abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip. Mr. Spacely (7) Subj: Your work ethic 35 minutes ago oreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... Team DC 2 Uguerrud tio od ming estrud mod duipsustrud eros autetuerosto etum et, si bla feu facillut (15 members) Susan 7 hours 2 minutes ago Messages will remain in your box for X days. After X days, messages will be deleted from the Create new abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna jane jetson Subj: Lunch today 2 hours 15 minutes ago system and are not recoverable. Use the Export function to save messages to your PC. 5 cilla orperit luptat digna coreet wis adio dolore commy nisim quisism olestrud e janet jupiter (8) 2 hours 16 minutes ago scilit incilla orperit luptat digna coreet wis adio dolore commy nisim quisism olestrud et nulput bob 4 hours 6 minutes ago edmadigan@sbcglobal.net Edwin Madigan oreet wis adio dolore commy nisim quisism olestrud et nulput autatum diamVenissendiam opist... Sally Sorocket 5 hours 26 minutes ago abcdegt oIrit pratinit prat nim zzrit, volorem zzriliquip exer atiscil iquiscilit incilla orperit luptat digna
  6. 6. Sprint Plan Optimizer An application designed to reduce churn and increase trust. 6 edmadigan@sbcglobal.net Edwin Madigan
  7. 7. Sprint Plan Optimizer What Was the Problem? Concept Design Customers with frequent overage costs were more likely to be disatisfied with their plan, lack trust in Sprint, and were more likely to churn. Mobile phone ownership was reaching saturation and customers were becoming aware of their choice in a wireless provider, particularly with the introduction of the Wireless Number Portability Act in 2003. My Challenge Lead the design effort on a team comprised of online marketing, legal, brand, writers, graphics artists, project managers, and developers to create a usable and trustworthy experience: • Understand customer needs. • Understand data available within Sprint’s billing system. • Design an easy to use experience that customers will trust. How I Succeeded Work with project managers to develop a plan that included milestones for billing and usage analysis, user needs assessment, concept design, usability testing, and design iterations. • Worked with research team to define user needs assessment and gain initial reactions to the concept. • Worked with research team to define usability testing protocol. • Conducted redesign efforts based on both concept and usability testing. • Monitored development and internal testing to ensure that design integrity was maintained throughout the process. 7 edmadigan@sbcglobal.net Edwin Madigan
  8. 8. Sprint Plan Optimizer - Phase I Usability Testing Results Production Design Design meets usability expectations. Production Results Initial launch in July 2008 was well received but data integrity problems forced a shutdown in October 2008. Data and code fixes were implemented and the product was re-launched in February 2009 was again well received: Traffic • Total visits (Feb. 16 - Mar. 4, 2009) = 332,309 • Recommended Plans page = 46,859 (14%) • Good Fit page (plan change not recommended) = 122,550 (37%) • Average daily visits = 23,736 Conversion • Total conversions = 3645 plan changes • Average daily conversions = 214 plan changes • 8% of users who received a plan recommendation changed their plan. Patent application filed in 2007. 8 edmadigan@sbcglobal.net Edwin Madigan

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