130307 marketing in a post-social world web

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130307 marketing in a post-social world web

  1. 1. Download bloggingmebloggingyou. wordpress.com/DX3 Connect edl@tribalddb.ca @edleeThursday, March 7, 2013
  2. 2. Hi!Thursday, March 7, 2013
  3. 3. A digital nativeThursday, March 7, 2013
  4. 4. A digital nativeThursday, March 7, 2013
  5. 5. @armanoThursday, March 7, 2013
  6. 6. @armanoThursday, March 7, 2013
  7. 7. THE POST SOCIAL WORLD MARCH 7, 2013 Ed Lee, Director Social Media, Tribal DDB TorontoThursday, March 7, 2013
  8. 8. Lots of “posts”Thursday, March 7, 2013
  9. 9. post modernThursday, March 7, 2013
  10. 10. @russelldaviesThursday, March 7, 2013
  11. 11. Thursday, March 7, 2013
  12. 12. post-socialThursday, March 7, 2013
  13. 13. Thursday, March 7, 2013 75%
  14. 14. @edlee #DX32013 #postsocial HOW WE GOT HERE WHAT IS POST-SOCIAL SO WHAT MEASUREMENTThursday, March 7, 2013
  15. 15. Sea ChangeThursday, March 7, 2013
  16. 16. From IgnoreThursday, March 7, 2013
  17. 17. Thursday, March 7, 2013
  18. 18. From EvadeThursday, March 7, 2013
  19. 19. To EmbraceThursday, March 7, 2013
  20. 20. From ExperimentThursday, March 7, 2013
  21. 21. To EssentialThursday, March 7, 2013
  22. 22. We are now the infrastructureThursday, March 7, 2013
  23. 23. Post-SocialThursday, March 7, 2013
  24. 24. UtilityThursday, March 7, 2013
  25. 25. People + InformationThursday, March 7, 2013
  26. 26. World’s CollideThursday, March 7, 2013
  27. 27. Great ExpectationsThursday, March 7, 2013
  28. 28. Culture > TechnologyThursday, March 7, 2013
  29. 29. So What? PLANNING EXPRESSION PROPAGATIONThursday, March 7, 2013
  30. 30. HeadachesThursday, March 7, 2013
  31. 31. Social X DesignThursday, March 7, 2013
  32. 32. Start with peopleThursday, March 7, 2013
  33. 33. Start with friendsThursday, March 7, 2013
  34. 34. Start with participationThursday, March 7, 2013
  35. 35. Reason to careThursday, March 7, 2013
  36. 36. Reason to shareThursday, March 7, 2013
  37. 37. Brands must fall in loveThursday, March 7, 2013
  38. 38. PLANNING EXPRESSION PROPAGATIONThursday, March 7, 2013
  39. 39. Be HumanThursday, March 7, 2013
  40. 40. @gapingvoid | gapingvoid.comThursday, March 7, 2013
  41. 41. Thursday, March 7, 2013
  42. 42. PLANNING EXPRESSION PROPAGATIONThursday, March 7, 2013
  43. 43. Propagation Planning: “Plan not for the people you reach, but for the people they reach” Griffin FarleyThursday, March 7, 2013
  44. 44. Inefficiency RulesThursday, March 7, 2013
  45. 45. Real TimeThursday, March 7, 2013
  46. 46. Really Real TimeThursday, March 7, 2013
  47. 47. Really Real TimeThursday, March 7, 2013
  48. 48. Creation. Production. PropagationThursday, March 7, 2013
  49. 49. SCALE Paid Media Shared Media Owned Media Media Matrix Earned Media INFLUENCEThursday, March 7, 2013
  50. 50. SCALE Paid Media Are You Shared Media Here Yet? Owned Media Media Matrix Earned Media INFLUENCEThursday, March 7, 2013
  51. 51. Let me tell you a storyThursday, March 7, 2013
  52. 52. Thursday, March 7, 2013
  53. 53. MeasurementThursday, March 7, 2013
  54. 54. MiningThursday, March 7, 2013
  55. 55. Test and learnThursday, March 7, 2013
  56. 56. Hold backThursday, March 7, 2013
  57. 57. Can you get to this?Thursday, March 7, 2013
  58. 58. Finally...Thursday, March 7, 2013
  59. 59. Be patientThursday, March 7, 2013
  60. 60. Be patientThursday, March 7, 2013
  61. 61. Never finishedThursday, March 7, 2013
  62. 62. Download bloggingmebloggingyou. wordpress.com/DX3 Connect edl@tribalddb.ca @edleeThursday, March 7, 2013
  63. 63. Thanks!Thursday, March 7, 2013

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