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#DigitalEntrepreneur | Webinar con Emanuela Zaccone

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Le slide del webinar trasmesso in diretta il 13 dicembre 2016, in cui Emanuela Zaccone – autrice del libro #DigitalEntrepreneur per la collana #ProfessioniDigitali diretta da Alberto Maestri – ti svela:
- 5 consigli preziosi per lanciare la tua startup di successo
- 3 errori pericolosi, da evitare per non farla naufragare

Scopri "Digital Entrepreneur. Principi, pratiche e competenze per la propria startup" di Emanuela Zaccone: http://www.francoangeli.it/Ricerca/Scheda_libro.aspx?CodiceLibro=28.1

Il dialogo continua su:
- http://blog.francoangeli.it/professionidigitali
- http://facebook.com/francoangelidigitale

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#DigitalEntrepreneur | Webinar con Emanuela Zaccone

  1. 1. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali CREARESTARTUPDISUCCESSOE M A N U E L A Z A C C O N E
  2. 2. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali EMANUELA ZACCONE @zatomas Digital Entrepreneur, Co-founder e Marketing Manager di TOK.tv. In libreria con “Digital Entrepreneur. Principi, pratiche e competenze per la propria startup”. Social Media Strategist & Analyst, docente. Scrive per Digitalic, Wired e Nòva de il Sole 24 ore. CHI SONO
  3. 3. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali “L’INNOVAZIONE È LA COMPETENZA PIÙ DIFFICILE DA COSTRUIRE IN QUALUNQUE BUSINESS” MARC ANDREESSEN
  4. 4. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali 5CONSIGLI PERCRESCERE
  5. 5. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali IDENTIFICA IL PROBLEMA IN MODO CHIARO
  6. 6. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali COSAVOGLIORISOLVERE? 1.  Qual è? 2.  Chi coinvolge? 3.  Qualcun altro ha provato a risolverlo? 4.  Come? PAIN TARGET COMPETITOR PRODUCT ELEMENTI DISTINTIVI (e parte dell’elevator pitch)
  7. 7. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali NON SOTTOVALUTARE IL TEAM
  8. 8. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali CHIPORTONELVIAGGIO? §  Di che figure ho bisogno? §  A che livello voglio coinvolgerle? §  Hanno già esperienza di startup? 🚨 Il team è uno degli elementi chiave di valutazione per gli investitori CULTURA AZIENDALE
  9. 9. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali COSTRUISCI PER SCALARE
  10. 10. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali BUSINESSMODELCANVAS
  11. 11. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali MARKETING FROM DAY ONE
  12. 12. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali MULTIDIMENSIONALITA TEAM STARTUP PRODOTTO 🚨 Non ci sono ALIBI quali: §  Non abbiamo risorse §  Siamo troppo piccoli §  Non abbiamo tempo §  MULTICANALITA §  STRATEGIE §  RELAZIONE MARKETING- PRODOTTO
  13. 13. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali §  Esperienza §  Competenza §  Racconto di sè §  Racconto della propria startup §  Storie di fallimento TEAM:PERSONALSTORYTELLING
  14. 14. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali SOCIALMEDIA TEAM STARTUP PRODOTTO §  Molteplicità delle soluzioni §  Visibilità §  Rete §  Pianificazione §  Strategia §  Continuità
  15. 15. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali OBIETTIVI §  Reputazione §  Community §  CRM SOCIALMEDIASTRATEGY STRUMENTI §  Piani editoriali SOCIAL MEDIA MONITORING CONTENUTO §  Backstage §  Daily §  Annunci §  CRM Usa ogni canale per ciò che sa fare meglio Seleziona i canali più rilevanti
  16. 16. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali IMPARA DAL FALLIMENTO
  17. 17. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali FALLIREPERPROGREDIRE §  “Fail big fast” §  Il 92% delle startup fallisce §  Il fallimento è apprendimento §  Gli investitori tendono a valutare positivamente chi ha già fallito ü  Ha già esperienza ü  Dimostra propensione al rischio
  18. 18. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali 3ERRORI DAEVITARE
  19. 19. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali LE STARTUP NON SONO HOBBY
  20. 20. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali “MI RUBANO L’IDEA”
  21. 21. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali “NON ABBIAMO COMPETITOR”
  22. 22. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali “NESSUNO SA ESATTAMENTE CHE AZIENDA STA COSTRUENDO FINCHÉ NON SMETTE DI GIRARCI INTORNO E LA COSTRUISCE DAVVERO” RICHARD BRANSON
  23. 23. @zatomas #DigitalEntrepreneur | #ProfessioniDigitali grazie! 📚 http://bit.ly/DigitalEntrepreneurZAC # EMANUELAZACCONE.COM 📬 INFO@EMANUELAZACCONE.COM # blog.francoangeli.it/professionidigitali # facebook.com/francoangelidigitale

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