02-14-2016 Honolulu, HI
Use Social Media to Enhance
• Develop techniques for integrating social
media profile building into business classes.
• Increase experience with social networks as a
• Gain ideas for integrating social network
knowledge as an important Employability
Okay, of course, to have fun!
Should your students
professionally use social media?
Personal Branding a Digital Persona
to stand out among your peers
• Digital writing offers opportunities for
students to sharpen their writing.
• Develop content for different purposes and
different audiences – but professional at all
• Learn the art of digital communication tools
while demonstrating digital citizenship
• Provide rubrics and checklists to guide what
students are doing
Social Media Profiles
• Draft them in class BEFORE posting.
• Engage in critical analysis of good profiles and
not so good ones as well.
• Promote as ongoing and not a one-time effort.
• Understand personal branding.
REMEMBER: The importance of a digital persona
isn’t going to go way.
Variety of Social Media
See LiveBinder of instructional resources at
Benefits to Organizations/Businesses
of Using Social Media
Benefits for Teaching & Learning Social
• Increased communication skills
• Increased personal branding
• Increased employability options
• Increased digital persona
• Increased knowledge
• And more
A quote from
“Social media is changing the parameters of how
people and organisations interact and operate.
Students need to know how to use it not just for
jobs, but also to shape their online presence and
convey the skills they have with ease. The demand
for employees to be digitally literate in business
environments is rising. So it is crucial that teaching
methodologies evolve and adapt to provide
students with digital and social media skills.”
The Guardian. (2012). http://www.theguardian.com/higher-education-
• The future of job search strategy is now. Ms. Wheatman
says: Some of my best business contacts are people I have
never met or even spoken to on the phone. Not on LinkedIN,
Twitter or other networking sites? You need to be there.
• Traditional job search strategies aren’t enough anymore.
• Create your personal brand. LinkedIn.
• Blogging isn’t just for bloggers.
B2C says: Create a strategy
• Just like a corporate brand, every branding session begins with a strategy.
You need to know where you’re going before you can get there. Take the
time to review your strengths. Here are some questions to consider:
-- What are your goals?
– What’s your mission or vision for yourself?
– What are your personal values?
– What skills do you offer that make you valuable?
– How do you describe yourself?
– Do you specialize in any particular industry? What’s your niche?
• The most critical part of developing your brand is to be authentic. By
creating your brand around what you’re passionate about, you’ll find it
easy to find ways to continue to strengthen your brand throughout your
career. Read more at
More Tips from
• B2C says: Promote your brand online
• In a world where everything is going digital, it’s important that you portray yourself well
online. Employers will most likely Google your name before they even meet you to
determine if you get an interview. Here are the essentials to promote your brand as best
as possible online:
• LinkedIn – Your profile should be at All-Star profile strength. Be active in groups that are
related to your career field and follow corporate brands that put out valuable content.
• Twitter – Having a professional Twitter account helps build thought leadership and
connects you with other successful leaders. It also helps when speaking at a conference to
utilize hashtags and increase your brand awareness.
• Blog / Website – Depending on your expertise, you should have a website or blog. A
website is a good way to show your work if you have a portfolio (i.e. designer, architect,
etc.). A blog provides a way for someone to develop thought leadership in their field or
niche. By creating valuable content, you will establish credibility and begin to grow as a
• While social media can help with growing your personal brand, it takes more than online
branding to build recognition and credibility with your audience.
Read more at http://www.business2community.com/branding/developing-personal-
1. Create a Twitter Job Search List to Track Job Listings
From Thousands of Sources
2. Use JibberJobber to Keep Track of Information You
Collect During Your Job Search
3. Use LinkedIn Resume Builder to Create an Updated
4. Put a Short and Unique LinkedIn URL on Your Resume
to Stand Out to Recruiters
5. Use SocialMention to Manage Your Online Reputation
6. Use LinkedIn Groups to Contact Someone You Don’t
Have an Email For
7. Update Your LinkedIn Status Daily to Stay Top of Mind
Next we’ll take a road show through resources!
Dr. Dittmar’s Blog https://eileendittmar.wordpress.com/socialmedia
THANK YOU FOR ATTENDING!
Use Social Media to Enhance Employability and
02-14-2016 Honolulu, HI