Close quarter combat social media strategy


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Talk - Francisco da Silva - Industry Sessions #2 - Digital Marketing Strategy - Powered By EDIT.

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Close quarter combat social media strategy

  2. 2. COMMUNITY “Community can refer to a usually small, social unit of any size that shares common values.” “In human communities, intent, belief, resource s, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.”
  3. 3. CQB ”In warfare it usually consists of small units or teams engage the enemy with personal weapons at very short range, up to 30 meters, from proximity hand-to- hand combat to close quarter target negotiation with short range firearms.” “In the typical close quarters combat scenario, the attackers try a very fast, violent takeover of a vehicle or structure controlled by the defenders, who usually have no easy way to withdraw.“ “Close quarters combat is always high-intensity conflict, characterized by sudden violence at close range.”
  4. 4. DETAILED PLANNING If you are designing a strategy for a brand’s digital presence, you’ll have to plan it thoroughly. Check out what the enemy is doing and do it better. Every detail is important and it´s oriented to a very few, but when you sum up, you’ll have a community that recognizes the effort that you’ve put in.
  5. 5. SURPRISE Life is all about surprises. No one likes the conservative guy that will always do the same thing for different brands just because it worked once. You´ll have to risk it. And when I say risk I say put your ass on the line, but do it wisely.
  6. 6. METHODS OF ENTRY: DYNAMIC AND STEALTH When your enemy has superior firepower you should lay low and grow in small steps, getting unnoticed by your competition. If you have superior resources, hit the target with all you got, like a force of nature.
  7. 7. SPEED Move fast, as time will always move faster than you. Cover all possibilities and you’ll never be caught with your pants down. Do it before it is supposed to and time will run in your favor.
  8. 8. VIOLENCE OF ACTION Don´t go halfway. If you’re going to do something there must be no room for hesitation. All your actions must have impact and cause awe and admiration among the enemy soldiers. You don’t just want to win. Just as people say your name, the enemy should run in terror. You want their moral to be low so they can’t fight you back and regain the lost objective ever again.
  9. 9. CREED This is my strategy. There are many like it, but this one is mine. My strategy is my best friend. It is my life. I must master it as I must master my life. My strategy, without me, is useless. Without my strategy, I am useless.